#S3E05 Shelf Impactors™

'I want it NOW!'

with Mark Grey and Lisa Hastings.

1. THE WORLD OF NOW!…

- Digital shopping is getting faster and more targeted

- Digital commerce continuously adapting

- Shopping within social media

- The impact - death of the Highstreet, buy now pay later

2. CONNECTED TV!

- TV shows using shoppable content - linking viewers to retailers via onscreen prompts

- Could services like Netflix look to offer on-screen buying.

4. MAKE IT EASY AND PEOPLE WILL BUY

- In consumer terms keeping the number of clicks to buy to an absolute minimum is the key!

- Amazon’s BUY NOW button the perfect example.

- Amazon Fresh - crossing the consumer’s threshold between physical and digital markets

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Shelf Impactors™ Podcast:

LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:

Website - www.lisahastings.me

Instagram - @shoebox20

LinkedIn - Lisa Hastings

Mark Grey:

Website - www.bluenectardesign.co.uk

Twitter - @bluenectar

LinkedIn - Mark Grey