Land Rover is in a league of its own. Their impact on culture, and the way they cater to a legion of loyal followers, is worthy of emulation.

In this episode, Wolfgang Hoffmann explains how they’ve accomplished what they have. Wolfgang speaks to all aspects of the product, their accessories, their dealer network, and their marketing. Each must live up to their mission of making the most of our world, and do so in a super refined and luxurious way.

Learn more at CultBrandSecrets.com