Sarah Sides, CEO and owner of Love Weld and Permanent Jewelry Solutions (PJS) has experienced exponential growth since 2020. Her national Love Weld brand, currently in eight different locations across the United States, anticipates nearly doubling its storefronts by the end of 2023. Its sister-company PJS teaches welding safety and permanent jewelry best practices. By offering high-quality chain and charms, and using the right technology, Sarah’s storytelling business model creates personal meaning for every one of her customers. “That’s the brand right there. That’s the concept. That’s where it needs to go,” Sarah shares. Learn what inspired Sarah’s successful entrepreneurship (hint: it may have been a hip-hop icon) in this For the Love of Jewelers podcast episode dedicated to community and connections.