Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success with Jewelry Episode #125! In this episode, we chat with Alissa Moyse, founder of Casual Carats—a jewelry brand redefining everyday luxury with lightweight, comfortable designs. Casual Carats sells diamond silicone rings made to move with you, making elegant and fun jewelry a staple for daily life.

Alissa is here to share how she built her brand, what it means to be officially licensed, and how she approaches designing jewelry that fits seamlessly into any lifestyle. We’ll dive into the design process, the challenges of marketing fine jewelry to a modern audience, and the importance of creating pieces that are both stylish and practical. 

Plus, for Insiders only, Alissa shares her approach to customer education and how she helps clients feel confident about their jewelry choices! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry

Where to Find Casual Carats Website: https://casualcarats.com/ Instagram: https://www.instagram.com/casualcaratsjewelry/

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success with Jewelry Episode #124! This week, Laryssa and Liz interview Cami Leisk, co-founder of Loam Marketing—a company dedicated to helping artists market their work effectively. Loam provides photography, video, and website services designed specifically for artists and arts organizations.

She’s here to share how artists can leverage their content across multiple online platforms to maximize visibility and engagement—without feeling overwhelmed. We’ll dive into essential marketing photos, blog topics that translate into social media, the power of consistency, and even why you don’t need Instagram if it’s not your thing.

Plus, for Insiders only, Cami shares her top strategies for making content creation feel effortless! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry

Where to Find Cami Website: https://loamnc.com/ Instagram: https://www.instagram.com/loam.marketing/

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success with Jewelry Episode #123! This week, Laryssa and Liz interview Cindy Liebel, an independent jewelry designer who has been creating jewelry since 2008. Inspired by the clean lines and bold simplicity of Scandinavian, Modernist, and Art Deco architecture, Cindy translates these influences into elegant, wearable jewelry. She’s successfully grown her business over the years, and in this episode, she’s sharing insights on how she did it—plus valuable advice for emerging jewelry brands looking to find their footing.

Here's one piece of advice she'd like you all to know: "Think about what sparked joy in your heart when you decided to start a business making and designing jewelry, and let that be the motivation that continues to inspire you moving forward."

Plus, for Insiders only, Cindy will reveal her top tips for emerging designers! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry

Where to Find Cindy: Website: https://cindyliebel.com/ Instagram: https://www.instagram.com/cindyliebeljewelry

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success with Jewelry Episode #122! This week, Liz is chatting with Hannah Cole, professional artist, tax expert, podcast host and founder of Sunlight Tax.

She believes that creative and mission-forward people like us should have access to clear, judgment-free info about taxes and managing our money. She'll be answering all of Liz's tax questions.

Plus, for Insiders only, Hannah's diving into her top tips for making tax season stress free. Join us in the bonus episode for all the fun extras! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry

Where to Find Hannah: Sunlight Tax Website: https://www.sunlighttax.com/Course: https://courses.sunlighttax.com/file-your-boi-report-new-rule-for-llcs Podcast: https://www.sunlighttax.com/podcast Instagram: https://www.instagram.com/sunlighttax/

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success with Jewelry Episode #121! This week, we're breaking down budgeting for both sales and marketing - two areas that go hand in hand. But how do you decide where to invest your resources strategically? We’ll share our insights on finding the right balance and making the most of your budget.

Plus, for Insiders only we'll dive into the most effective strategies we’ve seen brands use successfully. Join us in the bonus episode for all the fun extras! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success with Jewelry Episode #120! This week we’re diving into the importance of headshots and visually representing your brand. Your imagery speaks volumes before you even say a word, so how you present yourself matters!

And in the bonus content…

We get a little nostalgic (and maybe a little emotional) about Jamie Joseph retiring—and someone may or may not have a $2,700 ring sitting in their cart. 

Plus, we dive into brands with strong imagery—who’s doing it well, why consistency matters, and whether polished or off-the-cuff content resonates more. 

Join us in the bonus episode for all the fun extras! ✨

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success with Jewelry Episode #119! In this episode, we’re joined by the "OG" jewelry blogger herself, Danielle Miele of Gem Gossip. Danielle started her journey in the jewelry world as a passionate collector, blogger, and storyteller. 

Over the years, she’s transformed Gem Gossip from a blog into a platform where she curates and sells stunning vintage and antique jewelry—along with her original designs.

We’ll dive into the power of content and collaboration in the jewelry industry, how Danielle built a strong online presence, and her best tips for selling jewelry online. Whether you're looking to grow your audience, boost your sales, or refine your storytelling, you won’t want to miss this conversation!

In the bonus content, Danielle and Liz recap the NYC jewelry trade shows that took place in early February. They share key takeaways, emerging trends, and what stood out at this season’s events.

Where to Find Danielle:

Gem Gossip: https://gemgossip.com/Gem Gossip Instagram: https://www.instagram.com/gemgossip/ Shop Gem Gossip Instagram: https://www.instagram.com/shopgemgossip/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #118! Laryssa and Liz are diving into email marketing strategies for 2025. With more designers realizing they can’t rely solely on social media, it’s time to build sustainable ways to connect with your audience—and email is one of the best tools for that.

They cover how to grow your list, craft engaging content, and optimize your emails for sales. 

Plus, in the bonus content, they're sharing some of our favorite brands to receive emails from and breaking down what makes their content so compelling.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #117! In this episode, we chat with Monica Stephenson, also known as iDazzle. She’s the founder of @anzagems and a co-founding collaborator of @moyogems. Monica believes that gems can be beautiful and beneficial. We dive deep into defining and sharing your values. 

In the bonus content, we'll explore this topic further and talk about sharing your story authentically. 

Learn more about Monica:

https://www.anzagems.com/https://www.instagram.com/idazzle To enroll in Christina's course "Foundations For Sustainable Jewelry Practices", visit this page: https://www.christinatmiller.com/a/2147530767/U8RRxUpU. Save 10% with code SWJ.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #116! In this episode, we’re joined by Elise Thompson, the talented designer behind Mejia Jewelry, founder of Space 85, and owner of Henieli International. Elise's family has been in the gemstone business for over 40 years, dealing in rare and beautiful gems.

In our conversation, we'll explore how to build confidence when purchasing gemstones, drawing on Elise's extensive experience and insights.

In our bonus segment, Elise dives into the crucial topic of identifying red flags when vetting a gem dealer—knowledge every jewelry professional should have.

Learn more about Elise: Mejia Jewelry: https://www.mejiajewelry.com/Mejia Jewelry Instagram: https://www.instagram.com/mejiajewelry/ Space 85: https://www.space85.com/Space 85 Instagram: https://www.instagram.com/space85jewelry Henieli International: http://www.henieli.com/

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!