Episode #348 - How to Win Back Ghost Subscribers (Before It’s Too Late)

Is your email list growing… but your engagement shrinking? If so, you’ve probably got “ghosts” on your list - subscribers who stopped opening, clicking, or even noticing your emails. Holding onto them isn’t harmless. It can hurt deliverability, waste budget, and skew your results.

In this episode, I’ll share how to identify disengaged subscribers, why it matters, and what to do about it. You’ll learn a simple framework for re-engagement, how to set up a sunset flow, and when it’s finally time to suppress contacts for good.

💡 Here’s what you’ll discover: ✨ Why ghost subscribers appear (and what you can actually control) ✨ The biggest mistakes brands make when trying to win them back ✨ A re-engagement framework that balances warmth with strategy ✨ How to build a segment to spot disengagement automatically ✨ When to let go—without guilt

Plus, in the Gold Mine segment, I’m getting real about the awkward space between knowing something and actually doing it. If you’ve ever had the aha moment but still felt stuck in the same patterns, this one will hit home.

👉 Don’t miss this if you’ve been frustrated by shrinking open rates or just want a healthier, more engaged list.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/re-engage-sunset-or-unsubscribe-how-to-handle-inactive-subscribers

What if your email campaigns are falling flat - not because your copy is bad, but because you’re saying the right thing at the wrong time?

There’s a formula to knowing when to sell and when to nurture—and no, it’s not just “follow your gut.” If your emails feel like they’re missing the mark, you might be pushing when you should be building trust… or warming up when your audience is ready to buy.

In this episode, I’ll show you how to stop guessing and start sending the right message at the right time—so you can finally get results. You’ll learn how to meet your subscribers where they are in the journey, build deeper connections, and make the ask when it matters most.

💡 You’ll learn: ✨ Why sending the wrong message at the wrong stage kills engagement—and how to fix it ✨ The 3-part Curiosity → Connection → Conversion progression for email marketing ✨ What happens when you nurture too much vs. sell too much—and how to find the balance ✨ How to use list source, behavior, and engagement clues to time your emails strategically ✨ How to apply this framework to product launches so sales feel like a natural next step

Plus, in The Gold Mine, I’m talking about the bittersweet side of growth. It’s not always the purely positive experience it’s made out to be. Sometimes, moving forward means letting go of a version of your business—or yourself—that’s been with you for a long time. I’ll share why it’s okay to feel loss alongside excitement, and how that complexity can actually make you a stronger entrepreneur.

If you’ve been stuck in a cycle of over-nurturing, over-selling, or just sending emails without a clear sense of timing, this episode will give you a practical framework to align your messages with your audience’s readiness—so your marketing works better and feels better.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/email-marketing-strategy-when-to-sell-vs-nurture-for-real-results

Episode #346 – Why Your Biggest Fans Aren’t Buying (and How to Change That) What if your most loyal Instagram fans - the ones liking and commenting on every post - never actually buy from you? That changes when you stop treating Instagram like the end goal and start using it as the bridge to something more powerful and reliable: your email list.

In this episode, I’ll show you how to shift your mindset so Instagram becomes a pathway, not a destination. You’ll learn exactly how to lead followers into your inbox, nurture real relationships, and guide them toward checkout - on your terms, not the algorithm’s.

💡 You’ll learn: ✨ Why Instagram isn’t built to nurture or convert - and what to do instead ✨ The 3-part funnel that moves followers from Instagram → Inbox → Checkout ✨ Simple ways to update your bio, Stories, and offers to grow your list fast ✨ How to create an email experience that builds trust and boosts conversions ✨ Why the brands winning now are the ones who own their audience relationship

Plus, in The Gold Mine, I’m sharing a lesson I’ve taken from my lifelong love of tennis: the importance of “playing your own game” in marketing. Just like the best tennis players stand out by leaning into their unique style, your emails and SMS will resonate most when they reflect your personality - not someone else’s formula.

If you’ve been chasing followers without seeing sales - or if you’re ready to make your marketing more reliable and less dependent on social media - this episode will give you the plan (and confidence) to connect the dots from post to purchase.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/instagram-followers-aren-t-customers-here-s-how-to-turn-them-into-buyers

What if your highest-converting emails and texts weren’t the ones you poured hours into—but the ones that send themselves?

In this episode, we’re diving into the world of event-triggered messages—automated emails and texts that meet your customers right where they are. If you’ve been putting all your energy into campaigns and newsletters while neglecting automations, this one’s for you.

💡 You’ll learn: ✨ What event-triggered messaging really is (and why it works) ✨ The 10 high-impact automations every product-based brand should have ✨ How these messages boost CTRs and conversions—quietly but powerfully ✨ Why triggered messages don’t replace your strategy—they reinforce it ✨ How to start with just one thoughtful, well-timed automation

Plus, in The Gold Mine, I’m opening up about the fear of stepping away from your content—and how automation can help you stay connected without always being “on.” We’ll talk about trust, relevance, and why you don’t have to scream to be remembered.

If you’re feeling burned out by the pressure to constantly create and send, this episode will show you how to let your marketing work for you—while building deeper customer relationships at the same time.

Transcript: https://joyjoya.com/blogs/podcast/event-triggered-messaging-the-secret-to-high-converting-email-sms-marketing

Episode #344 – Why No One’s Clicking Your Emails (And How to Fix It) You spend time crafting your email campaigns—writing thoughtful copy, choosing the perfect images, maybe even adding a discount code—and then... nothing. The open rate is fine, but barely anyone clicks. And you’re left wondering, “Is email marketing even worth it anymore?”

In this episode, I’m digging into what’s really going on when your email click-through rates are low—and what you can do about it. Whether you’ve been second-guessing your strategy or just feel like your emails are falling flat, we’ll reframe your approach and talk about how to create campaigns that actually drive action.

💡 You’ll learn: ✨ Why email still matters in 2025—even with low CTRs ✨ The mindset hurdles that secretly sabotage your campaigns ✨ Practical tips to boost your clicks (without chasing gimmicks) ✨ How to make your CTAs easier to follow and harder to ignore ✨ What “email clarity” really means—and how to harness it

Plus, in The Gold Mine, I’m opening up about what it feels like to show up in your marketing and still feel invisible—and why that doesn't mean you're failing. We'll talk about the difference between product quality and product-market fit, and why you might be closer to a breakthrough than you think.

If you’ve ever thought, “Maybe I’m just not good at email,” this episode will help you move past that and toward emails that resonate, connect, and click.

Transcript: https://joyjoya.com/blogs/podcast/why-your-email-click-through-rate-is-low-and-how-to-fix-it-for-2025

Episode #343 – Do You Really Have to Be the Face of Your Jewelry Brand?

You’ve probably heard it before: People buy from people. But what if you’re not someone who loves being on camera, taking selfies, or sharing your personal life on social? Is it still possible to grow your jewelry brand without becoming a full-time influencer?

In this episode, I’m talking about why visibility matters more than ever in 2025—and how to show up in your marketing without losing your boundaries or your sanity. I’ll share my own journey from behind-the-scenes marketer to the face of Joy Joya, plus low-pressure ways you can build trust and connection without overhauling your whole personality.

If you've ever wondered, "Do I really have to show my face to grow my brand?"—this one's for you.

💡 You’ll learn: ✨ Why visibility is your secret weapon in a post-AI, post-trust world ✨ How showing up (even imperfectly) builds pre-qualified trust ✨ The 6 “archetypes” of being the face of your brand—without becoming an influencer ✨ Mindset shifts to overcome fear of being on camera or “being the brand” ✨ Easy, low-lift ways to start showing up—without a full content strategy

Plus, in The Gold Mine, I’m sharing a personal story about visibility and confidence—how showing up before you feel ready is actually how you build the muscle that makes it easier over time. You’ll walk away feeling a little braver, and a lot less alone.

Transcript: https://joyjoya.com/blogs/podcast/should-you-be-the-face-of-your-jewelry-brand

Episode #342 – Is Blogging Dead in 2025? Not If You Know This If you’ve ever looked at your blog tab and cringed—or wondered if it’s even worth keeping in the age of AI—this episode is for you.

In this one, we’re unpacking whether blogging still matters in 2025, how it’s changed, and what it can actually do for your jewelry brand. Spoiler alert: it’s not about clicks anymore. I’ll walk you through how to shift your mindset, reclaim your voice, and turn even the dustiest blog into a powerhouse of trust and visibility.

Whether you’re a writer at heart or someone who hasn’t posted since 2019, this episode will help you see blogging in a whole new light—and even give you a jumpstart.

💡 You’ll learn: ✨ Why AI hasn’t made blogging obsolete (and may have made it more important) ✨ What blogging is really for in 2025—hint: not traffic ✨ How to write posts that build trust, show authority, and fuel your other content ✨ The biggest mistakes jewelry brands make with blogging ✨ A low-lift content challenge that’ll jumpstart your creative momentum

Plus, in The Gold Mine, I’m sharing why your blog might be the only place left where your voice can stretch out and be heard—unfiltered, unburied, and completely yours.

👀 Want to get a full month of content ideas done in one sitting? Don’t forget to check out my free 45-minute Content Repurposing Masterclass. You’ll learn how to:

• Write one powerful blog post

• Turn it into emails and social posts

• And finally feel like you have a plan

🎓 Get instant access now at https://myjoydeck.com/masterclass

Transcript: https://joyjoya.com/blogs/podcast/is-blogging-still-worth-it-for-jewelry-brands-post-ai

Episode #341 – The Real Cost of Quick-Fix Marketing If you’ve ever felt tempted by a “growth hack,” a viral trick, or a plug-and-play marketing solution… this episode is for you.

In this one, we’re unpacking why “quick fixes” are often more harmful than helpful—and what actually works when it comes to building sustainable momentum in your jewelry business. I’ll walk you through how to spot red flags, shift your mindset, and take practical steps that respect your time, energy, and creative vision.

Whether you’re just starting out or trying to grow more strategically, this episode will help you ditch the distractions and focus on what really moves the needle.

💡 You’ll learn: ✨ Why “shortcuts” can hurt more than help your business ✨ How to identify five red flags in quick-fix marketing advice ✨ What truly effective marketing looks like (even if it’s unglamorous) ✨ A weekly exercise to audit your current strategy and regain focus ✨ How to build systems and habits that make marketing feel lighter

Plus, in The Gold Mine, I’m sharing a vulnerable moment we’ve all faced: seeing an ad that feels like the answer—and why the polished promise never tells the whole story.

Transcript: https://joyjoya.com/blogs/podcast/the-hard-truth-about-quick-fixes-marketing-red-flags-you-need-to-avoid

If you’ve ever felt like marketing your jewelry brand is just too much for one person—you’re not alone.

In this episode, I’m talking about the unrealistic expectations so many jewelry entrepreneurs place on themselves (or their first hires) when it comes to marketing. We’ll explore how to set yourself up for success with a more sustainable, human approach to getting the support you need—without burning out or feeling like you’re constantly behind.

Whether you’re managing everything solo or thinking about hiring help, this episode will help you make smarter, more confident choices for your brand.

💡 You’ll learn: ✨ Why doing everything at once leads to less impact (and more stress) ✨ Five common marketing “myths” that set jewelry brands up to struggle ✨ How to prioritize the channels and tasks that really move the needle ✨ What effective support actually looks like—and how to get it ✨ Tips for hiring and setting your first marketer up for success

Plus, in The Gold Mine, I’m sharing a lighthearted but honest take on expectations—through the lens of dating apps—and why experience (not fantasy) is what builds lasting success.

Transcript: https://joyjoya.com/blogs/podcast/marketing-expectations-vs-reality-can-one-marketer-do-it-all-hiring-tips-for-jewelry-brands

What if you could get more results from your email marketing—without sending more emails? In this episode, I’m breaking down simple, effective segmentation tips that every jewelry brand can use to send smarter, more personal messages—and finally see the engagement and sales you’ve been missing. 

Whether you’re DIY-ing your marketing or have a small but mighty team behind you, you’ll walk away with practical strategies you can implement right away.

💡 You’ll learn: ✨ Why segmentation isn’t just for big brands or marketing pros ✨ How to make your email strategy feel more human and less overwhelming ✨ Five easy segments to help you send more relevant, high-performing emails ✨ Bonus segmentation strategies to try when you’re ready to level up ✨ What segmentation looks like behind the scenes at Joy Joya—and how we use it daily

Plus, in The Gold Mine, I’m reflecting on something a lot of us are feeling lately: what’s going on with Instagram? Tune in to hear my thoughts on why the platform’s becoming more chaotic and how you can protect your energy by focusing on the spaces you truly own—like your email list.

Transcript: https://joyjoya.com/blogs/podcast/email-segmentation-for-jewelry-brands-the-secret-to-more-opens-clicks-and-sales