This week on the podcast we have an early Christmas present for you - free jewellery making courses. With something for everyone at every level from beginner to intermediate level jewellers, in silver, metal clay, wax and beading - there is bound to be a new creative project for you. Have a listen to find out more and choose your next jewellery making challenge.

  The free courses included are:  

1. Make a Wax Signet Ring
2. Introduction to Claw Setting
3. Silver Jewellery for Absolute beginners
4. 10 Days of Silver Jewellery - starts on Monday 13th Jan 2025, enrol now to access the tools and material list
5. Make a Domed Locket
6. Silver Name Necklace
7. Adding Gold to Metal Clay
8. Make a Convertible Pendant/Brooch
9. Twisted Hoop Earrings
10. Make a Bridal Hair Comb
11. Introduction to Gemstone and Wire Jewellery

  Yes, there are 11 free courses here!   Here's the link you need to enrol on the course/s of your choice for free: https://www.jewellersacademy.com/blog/2024/10-fun-things-to-make-over-christmas-free-jewellery-courses-for-you  

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In this week's episode, Jess and Anna discuss strategies for managing your jewellery business over the Christmas holidays so that you can take a break. They emphasise the importance of setting clear cut-off dates for orders, effective communication with customers, and the potential of gift vouchers as last-minute gifts. The conversation also covers the significance of sending holiday emails and adjusting social media strategies to maintain engagement without overwhelming customers. Finally, they introduce the upcoming Jewellery Business Academy, aimed at helping jewellers grow their businesses in the new year.

 

Takeaways

Choose your cutoff date for orders to ensure timely delivery. Communicate clearly with customers about holiday schedules. Taking a break during the holidays is essential for rejuvenation. Set up auto-replies for emails to manage customer expectations. Gift vouchers can be a great last-minute gift option. Schedule holiday emails to maintain customer engagement. Social media can be scaled back during the holiday season. It's okay to take a complete break from social media. Effective communication prevents customer anxiety during holidays. The new Jewellery Business Academy offers valuable resources for growth.

 

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In this episode of the Jewellers Academy podcast, host Anna Campbell chats with sales expert Anna Payne about transforming the way you think about selling and generating revenue for your jewellery business. If selling feels sleazy or uncomfortable to you, this conversation offers a refreshing perspective—one that frames sales as an authentic and service-driven process, not a pushy transaction.  

Together, they explore the mindset blocks and fears that can hold business owners back, the importance of a clear and effective sales process, and the power of building meaningful customer relationships to drive repeat sales. Anna Payne shares her actionable five-step sales framework, showing that selling doesn’t have to feel daunting—it can be joyful, creative, and deeply rewarding.  

Whether you’re looking to leverage existing customer relationships, improve your pricing strategy, or simply feel more confident in selling, this episode is packed with insights to help your jewellery business thrive.

Takeaways:

Fear of judgment can prevent effective selling. Understanding the sales process is crucial for success. Building relationships with past customers is key. Selling should be enjoyable and creative. Having a clear vision helps guide sales efforts. Delivering excellence leads to repeat customers. Sales strategies should be authentic and not pushy. Taking action is necessary to see results. Mindset plays a significant role in sales success. Sales is about creating impact and freedom. A significant source of sales can come from existing customers. Familiarity plays a crucial role in customer purchasing decisions. Making the buying process easy increases sales likelihood. Utilizing abandoned cart emails can recover lost sales. Engaging with customers through social media builds relationships. Selling should be viewed as good customer service. Pricing strategies can significantly impact sales revenue. People are often less price-sensitive than expected. Creating a positive customer experience is essential for retention. Selling is about attracting customers, not pushing them. 

Anna Payne is a sales expert who helps business owners with the sales and strategies to make their first 100k. She is has grown three very different businesses to achieve 6 figures within the first 12 months. She is an introvert and hates pushy and sleasy sales tactics and has a mission to help business owners fall in love with selling so they can create impact, freedom and the life they really want. She's the author of the number one bestseller 'Everything you've been taught about sales is wrong, probably'.

https://www.annapayne.online/everything https://www.instagram.com/annapaynesales

 

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In this week's episode, host Kim Thomson speaks with Gina and Jack from Ivy and Pine Photography about the importance of building an emotional connection with our customers. Buying handmade jewellery (or any buying decision) is an emotional decision often justified with logic so being able to connect with our customers emotions is an important part of building a business that people want to shop with.  They share their journey into wedding photography, the emotional impact of capturing weddings, and how building relationships and collaborations with other small businesses can lead to mutual success. The conversation also touches on customer service, pricing strategies, the role of social media, and the future of small businesses.

Takeaways

Customer service plays a significant role in the success of creative industries. Building relationships with others can enhance business opportunities. Collaboration is essential for small businesses to thrive. Social media is a powerful tool for marketing and collaboration. Pricing should reflect the true value of the work being done. Networking can lead to valuable partnerships.

Ivy and Pine

Instagram: @ivyandpinephotography www.ivyandpinephotography.com

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In this week's episode, Jess introduces an exciting new online stone setting course covering double gallery claw settings, taught by master stone setter Scott McIntyre. This technique combines collet setting and claw setting to enhance the visibility and sparkle of the gemstone. This is a fantastic course designed for intermediate-level jewellers with gemstone setting experience, and you can hear more about it in the episode.

Takeaways

This new online stone setting course focuses on advanced techniques. Double gallery claw setting enhances the visibility of stones. Scott McIntyre is a master stonesetter teaching the course. The course is suitable for intermediate jewellers with prior experience. Lifetime access to the course allows for flexible learning. Creating bespoke settings adds unique value to jewellery pieces. Community support is available through the Jewellers Academy Facebook group.

 

Learn more about the course and enrol now with the 50% off early bird offer https://www.jewellersacademy.com/double-gallery-claw-setting

 

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We're so excited to share that the Jewellery Diplomas are now open for enrolment for a 2025 start. In this week's episode, Jess and Anna provide an overview of the diploma programs available, including updates and new content for the upcoming year. The conversation highlights the importance of community, mentorship, and the flexibility of online learning, as well as the tools and materials provided for students. Jess and Anna encourage listeners to attend open days and discovery calls to learn more about the programs and the growth that comes from committing to your learning. 

 

Takeaways

Enrolment for the 2025 jewellery Diplomas is now open. The Diplomas are designed to cater to various skill levels and interests. Online learning allows flexibility for students with other commitments. Updated content and new courses are being introduced for 2025. Community and mentorship are key components of the programs. Students receive lifetime access to course materials. Hands-on projects, assessment and expert feedback help ensure skill development. Tools and materials kits are available to make it easy to focus on the learning. Open days and discovery calls provide opportunities for personalized guidance. If this is the right next step for you, this is a great commitment to your growth and confidence.

 

Check out the Diploma courses

Learn more on a live open day

Fancy a chat about your options? Book a no obligation discovery call

 

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In this weeks episode, jeweller Natalie Furlong shares her inspiring journey from a creative hobbyist to a successful jewellery business owner. She discusses her background in ceramics, the challenges she faced during her transition from ceramics to jewellery, and how the Jewellery Business Academy has supported her growth. Jess and Natalie touch on lots of important issues including the importance of following your passion, struggles with social media marketing, and the significance of community and accountability in entrepreneurship. She also offers valuable advice for aspiring jewellers and highlights her unique design philosophy.

 

Takeaways

Natalie's journey began with a desire for unique jewellery. She transitioned from ceramics to jewellery making during lockdown. The Jewellery Business Academy provided essential support and resources. Social media remains a challenge for Natalie, but she is learning. Pricing strategies are crucial for sustaining a jewellery business. Community and accountability are vital for personal and business growth. Natalie emphasizes the importance of following your heart in business. Creative freedom is essential for design evolution. Networking with other jewelleers has been beneficial. Taking time for personal creativity is important for overall success.

The Jewellery Business Academy is now open for enrolment. Join us for a year of growth starting in January 2025. Find out more about how you can revolutionise your jewellery business in 2025.

https://www.jewellersacademy.com/the-jewellery-business-academy https://www.jewellersacademy.com/pricing

 

Natalie's website

Natalie on Instagram

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In this week's episode, Anna Campbell and Jess Croft discuss their recent jewellery collaboration, the Good Girl Rebellion jewellery range. They share actionable advice on how to ensure a successful partnership covering essential tips such as finding the right collaborator, aligning your visions, maintaining respect and communication, navigating challenges, and celebrating milestones. If you've been thinking about how to approach and manage a partnership with an influencer or other brand, don't miss this episode.   Takeaways   - Collaboration can lead to greater creativity and success. - Finding the right partner is crucial for a successful collaboration. - Aligning visions helps avoid misunderstandings later on. - Respect and communication are the foundation of any partnership. - Regular check-ins can prevent misalignment and confusion. - Celebrate small wins to maintain motivation and excitement. - Be open to adapting plans as circumstances change. - Don't hesitate to ask for help when feeling stuck. - Sharing responsibilities can lighten the load for everyone. - A successful collaboration can lead to long-term partnerships.     About Jessica Jessica Croft is the heart and hands behind Homebird Jewellery, based in Hull, East Yorkshire. For more than a decade, she’s been crafting jewellery that carries personal meaning and celebrates the unique stories of those who wear it. With a passion for traditional metal stamping and a love for affirmations, Jess creates sterling silver and solid gold jewellery that is designed to uplift, inspire and captures moments of joy. When she’s not at her workbench, you’ll find her cozied up at home with a good book, a blanket and accompanied by her cat Jeremy.   www.homebirdjewellery.com Instagram @homebirdjewellery   Follow Anna on Instagram @annaccampbell

Good Girl Rebellion Jewellery range

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We're so excited to launch the brand new Jewellery Business Academy for 2025. This is a newly filmed year-long program starting in January, designed to support jewellery entrepreneurs at any stage of their business journey. In this episode we explore the evolution of the Jewellery Business Academy program from its roots in the Jewellery Business Bootcamp to now. Exciting features of the new program are the community support, expert mentorship and the structured content that will guide you through essential business topics. This program is designed and supported by real-life jewellers in business and gives you the accountability and supportive environment to super charge your business growth.

 

Takeaways

The Jewellery Business Academy is officially open for enrolment. - The program has evolved from previous Jewellery Business Bootcamp to a year-long program. - Real-life case studies enhance the learning experience. - The program is suitable for jewellers at any stage of their business. - Monthly topics will guide participants through essential business areas. - Community support is a key component of the program. - One-to-one mentorship is included for personalized guidance. - Accountability helps participants stay on track with their goals. - The program encourages a flexible approach to learning and implementation. - Participants can expect a supportive and collaborative environment.

Jewellery Business Academy - Learn More and Enrol

Watch The Handmade Jewellers Documentary

Book - Start and Grow a Profitable Jewellery Business

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Got a passion for jewellery-making but not sure where to start? This week on the Jewellers Academy Podcast, Jess chats with Chloe Mayo and Anna Bonner, two inspiring students from the Foundation in Silver Jewellery course. Perfect for complete beginners, this mentor-supported online course lets you dive into silver jewellery making from the comfort of your home—complete with a tool and materials kit delivered straight to your door!

Tune in as Chloe and Anna share their experience, the incredible support they received, their favourite projects, and what’s next for them in their jewellery journey. Ready to spark your creativity? This episode is for you!

 

Anna on Instagram

Chloé on Instagram

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