In this week's episode, Kelly Twigg shares her journey from a part-time jewellery hobbyist to a dedicated jeweller enrolled in the Jewellers Academy diploma program. She discusses her initial experiences with jewellery making, the transition to self-employment, and the importance of learning new techniques to grow her business. Kelly highlights the supportive community within the diploma program, the various projects she has undertaken, and how the experience has reignited her creativity. She also emphasizes the value of sharing her journey through the Diploma Diaries, connecting with others, and the challenges and triumphs of being a jeweller.

 

Want to know more about the Diploma in Silver Jewellery? Join me for a live open day on Wednesday. Register now

Diploma in Silver Jewellery

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About Kelly Twigg

https://www.willowandtwigg.com/

In this week’s episode of the Jewellers Academy Podcast, Jess dives into the lessons she’s learned from years in the jewellery industry to share 10 things (and a bonus 1!) she wouldn’t do if starting a jewellery business in 2025.

Whether you’re just beginning your journey or already running a jewellery business, Jess’s insights offer valuable reminders and fresh perspectives on avoiding common pitfalls and focusing on what truly drives growth.

Drawing parallels between her experience launching a new jewellery school, Jewellers Academy Brighton, and the challenges of starting a business, Jess discusses how to steer clear of unhelpful habits, ideas, or thought patterns.

This episode is packed with actionable advice, offering not just what to avoid but what to do instead to build a successful, sustainable business.

Listen now for inspiration, guidance, and a roadmap to making 2025 a year of growth for your jewellery business.

 

RESOURCES MENTIONED IN THIS EPISODE

Register now for the FREE live Masterclass Grow Your Jewellery Business in 2025: Wed 15th Jan 2025 at 8pm GMT UK time  https://www.jewellersacademy.com/grow-your-jewellery-business-in-2025

Join the 1 year Jewellery Business Academy. Door close for the year on 17th Jan so don't miss out https://www.jewellersacademy.com/the-jewellery-business-academy

Free Pricing Webinar and Spreadsheet that calculates the price for you

Jewellers Academy Brighton

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In this week’s episode of the podcast, Jess, invites you to join the FREE Kickstart Challenge, a five-day program designed to help jewellers set intentions and goals for their businesses. On this course, you will set a vision and action plan for your business in 2025 as well as plan your revenue generating activities for bringing in the money.

 

What is included in Kickstart?

Day 1: Monday 6th January - SETTING YOUR VISION

Day 2: Tuesday 7th January - 4 JUICY GOALS

Day 3: Wednesday 8th January - YOUR ACTION PLAN

Day 4: Thursday 9th January - YOUR WEEKLY ROUTINE

Day 5: Friday 10th January - BRINGING MONEY INTO YOUR BUSINESS

Join Kickstart now FREE https://jewelleryschoolonline.teachable.com/p/kickstart-2025

 

Also mentioned in this episode of the podcast:

Grow Your Jewellery Business in 2025 - Live Webinar

Join me live on Wednesday 15th January at 8pm GMT for  90 minute webinar

https://www.jewellersacademy.com/grow-your-jewellery-business-in-2025

 

10 Days of Silver Jewellery

This free course starts on Monday 15th January 2025. Perfect for beginners or improvers to silver and gold jewellery making, each weekday for 2 weeks you will get another project to make which will help you develop your skills.

Enrol now to get the tools and materials list so you can be ready to get started on 15th.

https://www.jewellersacademy.com/10-days-of-silver-jewellery

 

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With another new year approaching, Jess and Anna discuss an alternative to New Year’s resolutions. Choosing a word for the year can set a positive intention for your year ahead and guide your actions and decisions. Anna and Jess talk about the words they have chosen for 2025 and reflect on words they’ve chosen in previous years and how they shaped their experiences.

 

Join the Jewellery Business Academy 2025   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

Are you ready to test your knowledge about precious metals and jewellery making? Join us for this special festive episode, where the Jewellers Academy team members — Jessica Rose, Anna Campbell, Kelly Twigg, Emily Lisbeth and Barbara Yarde — quiz each other and you about all things jewellery. Grab a pen and paper, join in the fun and see how many correct answers you get! 

 

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This week on the podcast we have an early Christmas present for you - free jewellery making courses. With something for everyone at every level from beginner to intermediate level jewellers, in silver, metal clay, wax and beading - there is bound to be a new creative project for you. Have a listen to find out more and choose your next jewellery making challenge.

  The free courses included are:  

1. Make a Wax Signet Ring
2. Introduction to Claw Setting
3. Silver Jewellery for Absolute beginners
4. 10 Days of Silver Jewellery - starts on Monday 13th Jan 2025, enrol now to access the tools and material list
5. Make a Domed Locket
6. Silver Name Necklace
7. Adding Gold to Metal Clay
8. Make a Convertible Pendant/Brooch
9. Twisted Hoop Earrings
10. Make a Bridal Hair Comb
11. Introduction to Gemstone and Wire Jewellery

  Yes, there are 11 free courses here!   Here's the link you need to enrol on the course/s of your choice for free: https://www.jewellersacademy.com/blog/2024/10-fun-things-to-make-over-christmas-free-jewellery-courses-for-you  

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In this week's episode, Jess and Anna discuss strategies for managing your jewellery business over the Christmas holidays so that you can take a break. They emphasise the importance of setting clear cut-off dates for orders, effective communication with customers, and the potential of gift vouchers as last-minute gifts. The conversation also covers the significance of sending holiday emails and adjusting social media strategies to maintain engagement without overwhelming customers. Finally, they introduce the upcoming Jewellery Business Academy, aimed at helping jewellers grow their businesses in the new year.

 

Takeaways

Choose your cutoff date for orders to ensure timely delivery. Communicate clearly with customers about holiday schedules. Taking a break during the holidays is essential for rejuvenation. Set up auto-replies for emails to manage customer expectations. Gift vouchers can be a great last-minute gift option. Schedule holiday emails to maintain customer engagement. Social media can be scaled back during the holiday season. It's okay to take a complete break from social media. Effective communication prevents customer anxiety during holidays. The new Jewellery Business Academy offers valuable resources for growth.

 

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In this episode of the Jewellers Academy podcast, host Anna Campbell chats with sales expert Anna Payne about transforming the way you think about selling and generating revenue for your jewellery business. If selling feels sleazy or uncomfortable to you, this conversation offers a refreshing perspective—one that frames sales as an authentic and service-driven process, not a pushy transaction.  

Together, they explore the mindset blocks and fears that can hold business owners back, the importance of a clear and effective sales process, and the power of building meaningful customer relationships to drive repeat sales. Anna Payne shares her actionable five-step sales framework, showing that selling doesn’t have to feel daunting—it can be joyful, creative, and deeply rewarding.  

Whether you’re looking to leverage existing customer relationships, improve your pricing strategy, or simply feel more confident in selling, this episode is packed with insights to help your jewellery business thrive.

Takeaways:

Fear of judgment can prevent effective selling. Understanding the sales process is crucial for success. Building relationships with past customers is key. Selling should be enjoyable and creative. Having a clear vision helps guide sales efforts. Delivering excellence leads to repeat customers. Sales strategies should be authentic and not pushy. Taking action is necessary to see results. Mindset plays a significant role in sales success. Sales is about creating impact and freedom. A significant source of sales can come from existing customers. Familiarity plays a crucial role in customer purchasing decisions. Making the buying process easy increases sales likelihood. Utilizing abandoned cart emails can recover lost sales. Engaging with customers through social media builds relationships. Selling should be viewed as good customer service. Pricing strategies can significantly impact sales revenue. People are often less price-sensitive than expected. Creating a positive customer experience is essential for retention. Selling is about attracting customers, not pushing them. 

Anna Payne is a sales expert who helps business owners with the sales and strategies to make their first 100k. She is has grown three very different businesses to achieve 6 figures within the first 12 months. She is an introvert and hates pushy and sleasy sales tactics and has a mission to help business owners fall in love with selling so they can create impact, freedom and the life they really want. She's the author of the number one bestseller 'Everything you've been taught about sales is wrong, probably'.

https://www.annapayne.online/everything https://www.instagram.com/annapaynesales

 

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In this week's episode, host Kim Thomson speaks with Gina and Jack from Ivy and Pine Photography about the importance of building an emotional connection with our customers. Buying handmade jewellery (or any buying decision) is an emotional decision often justified with logic so being able to connect with our customers emotions is an important part of building a business that people want to shop with.  They share their journey into wedding photography, the emotional impact of capturing weddings, and how building relationships and collaborations with other small businesses can lead to mutual success. The conversation also touches on customer service, pricing strategies, the role of social media, and the future of small businesses.

Takeaways

Customer service plays a significant role in the success of creative industries. Building relationships with others can enhance business opportunities. Collaboration is essential for small businesses to thrive. Social media is a powerful tool for marketing and collaboration. Pricing should reflect the true value of the work being done. Networking can lead to valuable partnerships.

Ivy and Pine

Instagram: @ivyandpinephotography www.ivyandpinephotography.com

Join the Jewellery Business Academy 2025

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In this week's episode, Jess introduces an exciting new online stone setting course covering double gallery claw settings, taught by master stone setter Scott McIntyre. This technique combines collet setting and claw setting to enhance the visibility and sparkle of the gemstone. This is a fantastic course designed for intermediate-level jewellers with gemstone setting experience, and you can hear more about it in the episode.

Takeaways

This new online stone setting course focuses on advanced techniques. Double gallery claw setting enhances the visibility of stones. Scott McIntyre is a master stonesetter teaching the course. The course is suitable for intermediate jewellers with prior experience. Lifetime access to the course allows for flexible learning. Creating bespoke settings adds unique value to jewellery pieces. Community support is available through the Jewellers Academy Facebook group.

 

Learn more about the course and enrol now with the 50% off early bird offer https://www.jewellersacademy.com/double-gallery-claw-setting

 

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