Work with me 👉 https://www.jewelrybusinessacademy.ca/

Are you treating your jewelry business like a hobby… or like a real business?

In this episode of the Jewelry Business Academy Podcast, I'm joined by Alena Mack, a nature-inspired sterling silver jewelry designer who shares how she shifted from artist to CEO and nearly doubled her jewelry sales.

Alena opens up about her journey from stay-at-home mom on an off-grid homestead to building real momentum in her business. We talk about the moment she started paying herself consistently, how email marketing transformed her online jewelry sales, and the mindset shifts that helped her step fully into the role of business owner.

If you've been relying heavily on art shows, avoiding visibility online, or struggling to treat your jewelry like a real business, this conversation will give you clarity and confidence.

Growth doesn't start with more followers or more inventory. It starts with how you see yourself.

• How to start paying yourself consistently (and why it changes how you show up) • Why email marketing can drive online jewelry sales even with a small list • How to shift from "artist" mindset to CEO identity without the imposter spiral • Why your first hire should happen sooner than you think

• Alena Mack's journey into silversmithing and finding her creative medium • Motherhood, identity shifts, and building a jewelry brand • Paying yourself a percentage of your sales • Growing online sales beyond art shows • Overcoming fear of showing your face on Instagram • Hiring support and stepping into the CEO role

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Ready to grow + scale your jewelry business?

Work with me → jewelrybusinessacademy.co

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Guests Instagram | https://www.instagram.com/alenamayjewelry/ Website | https://www.alenamay.com/

Work with me 👉 https://www.jewelrybusinessacademy.ca/ Ever feel like you know exactly what to do in your jewelry business… but you still can't seem to do it?

In this episode of the Jewelry Business Academy podcast, I'm sitting down with Dr. Noah St. John, known as the "Zero Friction Doctor," to talk about the invisible resistance that keeps so many jewelry business owners stuck. We unpack why "trying harder" doesn't work when your subconscious is driving the car, how willpower fails when you're fighting 95% of your mind with only 5% awareness, and why every business problem is actually a friction problem. Dr. Noah shares his powerful "foot on the brake" metaphor, how to identify your "head trash," and the simple shift that helps you stop circling and finally build momentum.

If you're ready to move forward with more ease, clarity, and confidence...this one's for you.

What You Will Learn in this Episode:

1. Why "I know what to do, but I can't do it" is usually a subconscious friction issue (not a strategy issue)
2. How to spot the real problem vs. the symptoms (and stop wasting money trying to fix the wrong thing)
3. A simple way to identify your "head trash" so you can stop self-sabotaging growth
4. How habits like procrastination actually work—and how to change the routine without relying on willpower

Topics Discussed:

• "Zero friction" and the foot-on-the-brake metaphor
• Subconscious blocks and the iceberg principle (5% vs 95%)
• Why willpower and motivation don't create lasting change
• Procrastination as a habit loop (cue, routine, reward, craving, belief)
• Fear of success, fear of visibility, and out-earning partners
• Systems, community, and accountability for consistent action

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/noahstjohn/

Website | https://noahstjohn.com/

Books | https://noahstjohn.com/books/

Work with me 👉 https://www.jewelrybusinessacademy.ca/ Ever wonder why your jewelry business feels harder in one season and lighter in another, even when you're doing "all the right things"?

In this Hot Seat episode, Elle Offord from Pretty Steep takes over the mic and asks me the real questions, from moving across the country to what it actually takes to build a resilient business and mindset. We talk about why environment matters more than people think, what shocked me most when I left corporate, and how mental health and nervous system regulation can make or break your ability to lead. I also share the honest coaching conversations I have inside the Jewelry Business Academy, plus what I'd do if I took over Elle's brand for a day to increase connection, visibility, and sales.

If you've been craving clarity, structure, and more confidence showing up online, this episode will meet you right where you are.

What You Will Learn in this Episode:

1. Why your environment can expand your goals, creativity, and confidence as a jewelry business owner
2. The biggest mindset shifts when moving from corporate to entrepreneurship
3. How to spot when you're pushing too hard, and how to slow down without losing momentum
4. What "showing up politely" looks like in marketing, and how to build deeper connection that drives sales

Topics Discussed:

• Moving to BC and how location impacts energy, community, and growth
• Leaving corporate and what no one tells you about entrepreneurship
• Mental health, triggers, and building resilience as a business owner
• Revenue-driving tasks vs. "busy work" (especially during wholesale deadlines)
• Social media shifts, connection-based marketing, and content fatigue
• Honest coaching, accountability, and lowering the wall as the face of your brand

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/prettysteep Website | https://prettysteep.co/

Work with me 👉 https://www.jewelrybusinessacademy.ca/ Are you doing everything "right" in your jewelry business but still feeling stuck online?

In this LIVE call-in coaching session, I sit down with Taryn Hume, the founder of Everbee Clay Co., to uncover what's really holding her business back. Taryn is a mom, a teacher, and a talented jewelry maker whose in-person markets are thriving, yet online sales feel heavy, inconsistent, and overwhelming.

Together, we dig into why motivation isn't the issue, why perfectionism keeps so many jewelry business owners invisible, and how structure (not more hustle) is the missing piece. This episode is a powerful reminder that growing online sales doesn't mean working harder or doing more, it means simplifying, clarifying your message, and letting yourself be the face of your brand.

If you've ever felt burnt out, stuck in overthinking, or frustrated that your online presence doesn't reflect the quality of your work, this episode will help you breathe easier and see your next steps clearly.

What You Will Learn in this Episode:

1. Why motivation and inspiration aren't the real problem for most jewelry business owners
2. How hiding behind your brand can limit online growth and connection
3. The importance of niching down in a saturated jewelry market
4. How structure and systems create consistency without burnout

Topics Discussed:

• Call-in coaching for jewelry business owners
• Online sales vs in-person markets
• Perfectionism and overthinking on social media
• Niching and brand differentiation
• Being the face of your jewelry business
• Structure, systems, and sustainable growth

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Taryn's Instagram | https://www.instagram.com/everbeclayco/

Taryn's Website | https://www.etsy.com/shop/everbeclayco

Work with me 👉 https://www.jewelrybusinessacademy.ca/ Have you been telling yourself you're "too old" to start (or restart) your jewelry business?

In this episode of the Jewelry Business Academy podcast, I'm sitting down with Cheryl D'Arezzo, founder of Cheryl Ann Jewelry, who's 67 and building a beautiful, thriving brand after decades of making jewelry quietly in the background.

We talk about the limiting beliefs that keep so many jewelry business owners playing small, why purpose keeps you feeling young, and how community can completely change what feels possible. Cheryl shares what it was like learning the tech side of business (website, email, Instagram), what clicked for her at the JBA retreat, and how she finally embraced her audience and message without hiding her age.

If you've been waiting for the "right time," this conversation will remind you: your next chapter can be your boldest one yet.

What You Will Learn in this Episode:

1. How "I'm too old" becomes a business ceiling and how to reframe it fast
2. Why purpose and community are the two biggest accelerators for confidence and growth
3. How to stop "making jewelry" and start building a real business with systems
4. What it looks like to take messy action when tech and visibility feel intimidating

Topics Discussed:

• Starting (or restarting) a jewelry business later in life
• Identity, confidence, and taking up space online
• Building community and surrounding yourself with entrepreneurs
• Tech hurdles: websites, email marketing, Instagram
• Retreat breakthroughs + positioning your brand clearly
• Wholesale growth + getting into stores

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/cherylannjewelry/ Website | https://cherylannjewelry.com/

Have you ever had something go so wrong in your jewelry business that you wondered if it was a sign to quit? In today's episode of the Jewelry Business Academy Podcast, I'm sitting down with Amanda Esposito from Northern Tide Studio to talk about what happened when her studio flooded right at the start of her busiest season.

Instead of disappearing, shutting down, or scrambling to copy what other brands were doing, Amanda made a bold pivot. She shared the messy behind-the-scenes in real time, leaned into her artistry, and started creating hand-painted oyster shell necklaces from what she had available. What happened next was wild: customers started asking to buy them, launches sold out fast, stores joined waitlists, and her audience grew because they felt connected to her.

This episode is a powerful reminder that your hardest season can become your biggest momentum moment…when you keep moving, stay true to your brand, and let your customers see the real story.

What You Will Learn in this Episode:

1. How to pivot fast when life disrupts your jewelry production (without burning your brand down)
2. Why "messy action" creates momentum when perfection keeps you stuck
3. How authentic storytelling builds deeper customer connection and drives sales
4. What your customers actually want to see from you online (and why "polished" isn't the goal)

Topics Discussed:

• The emotional impact of a studio flood and losing a workspace
• Pivoting during peak season when inventory and fulfillment are at risk
• Documenting the behind-the-scenes to build trust and engagement
• Creating a surprise bestselling product from limited materials
• Simplifying packaging and focusing on what truly matters
• Sustainable growth, community support, and staying grounded

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/northerntidesstudio/ Website | https://northerntidesstudio.com/

Work with me 👉 https://www.jewelrybusinessacademy.ca/ Ever feel like you're either wildly productive or completely shut down with no in-between?

In this Hot Seat episode,I'm joined by Jill from Lilikoi Project, who flips the script and puts me in the hot seat for a deeply honest conversation about ADHD, rejection sensitivity, visibility, and what it really takes to build a sustainable jewelry business as a sensitive, creative soul.

We talk about why ADHD is so often mislabeled as laziness, how rejection sensitivity can quietly sabotage your confidence, and why trying to "push through" usually backfires. I share how I've learned to work with my natural energy cycles instead of fighting them and how doing so has completely changed the way I lead, coach, and live.

This episode is for jewelry business owners who feel deeply, overthink easily, and want to grow without burning themselves out in the process.

What You Will Learn in this Episode:

1. Why ADHD is a rhythm, not a flaw and how to plan your business around it
2. How rejection sensitivity shows up in customer emails, visibility, and people pleasing
3. Why overworking and batching content often makes ADHD burnout worse
4. How to feel safe being seen without shutting down or spiraling

Topics Discussed:

• ADHD and entrepreneurship
• Rejection sensitivity dysphoria (RSD)
• Nervous system regulation in business
• Visibility fears for jewelry business owners
• People pleasing and emotional boundaries
• Building a life-first jewelry business

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/lilikoi.project/

Website | https://lilikoiproject.com/

Work with me 👉 https://www.jewelrybusinessacademy.ca/ Are you pushing through brain fog, low energy, mood shifts, or unexplained weight gain and telling yourself it's "just life"… even though your body is clearly asking for help?

In this episode, I sit down with naturopathic doctor Dr. Jennifer Bunzenmeyer to talk about perimenopause, menopause, and how women can reclaim their energy without relying on willpower or caffeine. We unpack why symptoms often show up slowly, why "normal" lab work isn't always optimal, and the foundational habits that make the biggest difference, like blood sugar balancing, protein, movement, sleep support, and gut health. Dr. Jen also shares how hormones shift over a 4–10 year perimenopause window, why stress and cortisol matter, and why strength training and bone health become non-negotiable as we age.

This conversation is your reminder: you're not broken… you're evolving, and you deserve support.

What You Will Learn in this Episode:

1. How to spot the "quiet" signs of perimenopause before you hit burnout in business
2. Why blood sugar balance, protein, and gut health can dramatically shift energy and brain fog
3. How to think about "normal" labs vs. optimal trends (thyroid, A1C, cortisol patterns)
4. A more sustainable approach to health habits (systems over willpower, quarter-by-quarter changes)

Topics Discussed:

• Perimenopause + menopause symptoms (sleep, mood, brain fog, energy)
• The "four pillars" approach (basics, gut, hormones, aging well)
• Protein, meal prep, movement, and joy as real energy tools
• Stress, cortisol, adrenals, and nervous system support
• Weight gain, insulin resistance, thyroid, estrogen/progesterone shifts
• Community and connection as a health essential

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/perimenopausenaturopath/ Website | https://drjennbnd.com/

What happens when you stop rushing your jewelry business and start building it in a way that actually supports your life?

In this special HOT SEAT episode, I'm in the guest seat while jewelry artist and Slow Made Podcast host Christine Mighion interviews me about creativity, slow living, energy, and building a business with intention. We dive into how the Jewelry Business Academy came to life, why confidence and visibility matter more than algorithms, and how honoring your energy is essential for long-term success.

This conversation is part business strategy, part mindset shift, and part permission slip to stop doing things the "hard way." If you're craving more connection, clarity, and sustainability in your jewelry business, this episode is for you.

What You Will Learn in this Episode:

1. Why confidence and using your voice matter more than any marketing hack
2. How to build a jewelry business that supports your energy, not drains it
3. The power of community and why jewelry artists don't have to do this alone
4. How slow living and strategic sprints can coexist in a profitable business

Topics Discussed:

• Creativity and inspiration in business
• Slow living vs. hustle culture
• Energy management for jewelry business owners
• Building authentic connection online
• The evolution of the Jewelry Business Academy

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Christine's Instagram | https://www.instagram.com/christinemighion/

Christine's Website | https://www.christinemighion.com/

Christine's Podcast | https://open.spotify.com/show/0GoUGA4xse5R8n8rIC7sBL

Have you ever wondered why your jewelry sells out in person… but barely moves online?

In this extra-special live call-in coaching episode, I sit down with Rhylee Stone of Stone Clay & Co. for a real, unscripted Hot Seat coaching session and I walk her through exactly what's holding her back from consistent online sales.

Rhylee is a stay-at-home mom selling hundreds of earrings at markets, yet struggling to convert online and that disconnect is more common than you think. Together, we break down why selling a product isn't enough, how niching down actually creates freedom (not limitation), and why YOU, not your jewelry, are the true differentiator in your business.

This episode gives you a behind-the-scenes look at what real coaching sounds like, how offers are refined in real time, and how small shifts in messaging, content, and structure can unlock consistent $5K months… even in a busy season of motherhood.

If you've been craving clarity, confidence, and a clear next step, this live coaching session is for you.

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What You Will Learn in this Episode:

1. Why strong in-person sales don't automatically translate to online success
2. How niching down around a feeling (not a product) drives connection and conversions
3. Why hiding behind your jewelry is costing you sales
4. How busy moms can market effectively in 5–7 minute pockets of time

Topics Discussed:

• Live Hot Seat coaching for jewelry business owners
• Selling transformation instead of products
• Confidence-based branding and niche clarity
• Content pillars that actually convert
• Why consistency beats batching in early growth stages
• Structuring a jewelry business for sustainable $5K months

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Rhylee's Instagram | https://www.instagram.com/stone_clayco/?hl=en