Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success With Jewelry Episode #136! In this episode, we're diving into what's currently working in Instagram and email marketing for jewelry brands. It's our summer 2025 update—and while some fundamentals remain the same, we're noticing new shifts in content engagement, consumer behavior, and platform algorithms that you'll definitely want to know about.

📲 From carousel posts to DMs to list health and subject lines, we're sharing our latest tips, wins from client projects, and real-time marketing insights you can apply right away to stay ahead.

💎 Topics we cover in this episode:

• What types of Instagram content are performing best right now

• Why likes are no longer the most important metric

• The new rules of engagement on TikTok vs. Instagram

• Email marketing trends that drive conversions (hint: keep it short and personal!) The importance of consistent sending, mobile-friendliness, and strong subject lines

🌟 And for Insiders, we're going even deeper—discussing the welcome email series we're building, Liz's biggest takeaway from JCK influencer content, our struggles with content overwhelm, and how we're trying to show up authentically in our work. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!