In as competitive of an industry as we have now; from selling horses to standing stallions - proper marketing can truly make or break your business. This is a topic we are really passionate about and we talked to just the gal who knows the ins and outs of marketing for equine businesses - Kenzie Mayer of Elite Equine Promotions. Developing the best marketing plan for your stallion, promoting those sale horses just right to bring the most attention to them, and helping trainers set up their platform to grow their business, Kenzie has seen and done it all with some of the best in the industry. We are honored she sat down with us to share some of her knowledge on what "proper" marketing truly is.

This week's episode is brought to you by ColiCare by SmartPak!