Mercado Libre is the Amazon of Latin America. They provide an e-commerce marketplace along with the ancillary products and services to keep consumers engaged and merchants selling products. Those include payments, loans, e-comm, logistics. The have a loyalty program membership similar to Prime which consistently adds new products and services to keep customers loyal and using the services more frequently. The stock has been a monster outperformer since the 2007 IPO and they are just getting started.