In today's podcast Josh Phegan is joined by Ali Vaez of Active Pipe (Moxiworks). Ali describes how Active Pipe provides real estate agents with the tools to foster and nurture relationships. Ali and Josh discuss ActivePipe's cornerstone data discovery survey tool for persona identification, the importance of updating your email layout templates, why you need to automate your customer communications to build and nurture those relationships, understand the personas inside of your database and use those templates to target them.