When a company is a verb, it's become part of the social consciousness. When that happens, Mega Brand Status is a sure thing. That tends to be a great thing for a stock. Uber finally got its act together, thanks to Dara, the CEO. He inherited a horrendously run business but a great consumer service. It's only a matter of time before UBER is added to the S&P 500, that is a great catalyst for more upside in my opinion.