Interview w/ Jacob Morgan of Yorkshire Canine Academy

In this episode of the Dog Trainers Podcast, Mariano Alvarez and Brent Labrada sit down with Jacob Morgan from Yorkshire Canine Academy to explore his journey from professional rugby player to successful dog trainer. Jacob shares how mentorship, strategic content creation, and a strong personal brand have shaped his business. They discuss the evolving role of social media in dog training, the importance of taking sabbaticals for personal growth, and how raising prices can improve both business and life balance. Jacob also opens up about cultural experiences in Ireland, the challenges of scaling a business, and why managing dogs is sometimes easier than managing clients. Packed with insights on training methods, social media strategies, and the keys to building a sustainable business, this episode is a must-listen for trainers looking to grow both professionally and personally.

Mariano Alvarez
IG @UNTAMEDDOGCO
www.untameddogco.com
Phoenix, AZ

Brent LaBrada
IG @CANISBEHAVIOR
www.canisdogtraining.com
Los Angeles, CA

Jacob Morgan
IG @yorkshire_canine_academy
www.yorkshirecanineacademy.co.uk
Leeds, UK