Join us this week as we invite Dr. Jason Coe to dive into the Value Matrix, a powerful visual aid that’s transforming shared decision-making in veterinary practices! Dr. Coe is a professor at the Ontario Veterinary College and currently holds the VCA Canada Chair in Relationship-Centred Veterinary Medicine. In this episode, Dr. Coe explains how the Value Matrix supports the Spectrum of Care model, helping veterinarians guide clients through the decision-making process with clarity and confidence. Tune in to learn how this tool fosters better communication, improves patient care, and enhances client satisfaction.