Most exec teams obsess over the rally cry—what’s most important right now—and then breeze past the everyday measures that keep the business healthy. In this no-guest deep dive, Keith Hadley and James unpack Standard Operating Objectives (SOOs): the vital signs of your organization. Learn how to pick the right 6–10 SOOs, balance leading vs. lagging indicators, tie them to your strategic anchors, and run a fast red/yellow/green weekly rundown that surfaces what matters without drowning in slides. If you want meetings that drive focus—not reports—this one’s for you.