What does it look like when a leader truly owns the health of the organization he or she leads?

In this episode of The Org Health Advantage, hosts James Felton and Keith Hadley sit down with Bobby Herrera, CEO of Populus Group and author of The Gift of Struggle. Bobby shares his unforgettable “bus story”—a simple act of kindness that shaped his life and company’s mission—and reveals how purpose and story can transform an organization. Joined by Cody Thompson, COO of Table Group the conversation dives into why trust is the most important business metric, how storytelling fuels growth and clarity, the power of rituals like the carabiner tradition and the Sherpa Award, why onboarding should feel like being welcomed into a community, & lessons on consistency, humility, and building cultures that last generations.

Whether you’re a CEO, team leader, or aspiring entrepreneur, this episode is packed with wisdom on leading with heart and creating workplaces where people can truly ascend the mountain.