<p>Three contenders reported raising $300,000 or better in the first report of the mayor’s race. J.W. Gibson talked on The Daily Memphian’s “On The Record” podcast about his mix of contributions with self financing and why he wants to depart from outgoing Mayor Jim Strickland’s “brilliant at the basics” theme.</p>

Three contenders reported raising $300,000 or better in the first report of the mayor’s race. J.W. Gibson talked on The Daily Memphian’s “On The Record” podcast about his mix of contributions with self financing and why he wants to depart from outgoing Mayor Jim Strickland’s “brilliant at the basics” theme.

<p>Three contenders reported raising $300,000 or better in the first report of the mayor’s race. J.W. Gibson talked on The Daily Memphian’s&nbsp;“On The Record” podcast about his mix of contributions with self financing and why he wants to depart from outgoing Mayor Jim Strickland’s&nbsp;“brilliant at the basics” theme.</p>

S5E7: A deeper look at campaign finance

On The Record is the interviews that become Daily Memphian stories by Bill Dries. Read the stories and listen to the interviews for a combination that gives you a fuller context of the stories and issues that are essential Memphis.

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S5E7: A deeper look at campaign finance

S5E7: A deeper look at campaign finance