In this episode of The Biz Dojo, we talk with Jomo Green, President at TECO Westinghouse Motors Canada,about the role of sales, and how to sell.

This isn't your typical used-car salesperson pitch. We'll dive into sales from every angle. Whether you're an entrepreneur hoping drive more revenue, a business leader aiming to control operational expenses, or a CEO looking to drive market share - it's all in creating the right value proposition for your company.

We talk about understanding your customer, building relationships, and how sales don't need to be hard sells, gimmicky, or involve any inflatable arm flailing tube men! 

Jomo also left a recommendation for Strategyzer - a great resource for designing a value proposition and embedding it into a business model.

You can also check out Jomo's favourite song, added to "The Guestlist" - a collection of our guests' favourite songs -- right here:
Dire Straits -  Brothers In Arms

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