Chris Cicconi joins the Surf and Sales Podcast to discuss what it was like to officially cut the W2 cord and go out on his own. Topics include...

• Importance of focusing on revenue-generating activities vs. getting bogged down in branding/marketing tasks when starting a consulting business
• Strategies for building a sustainable client base through networking, partnerships, and leveraging your personal brand
• Challenges of scaling a consulting business too quickly and the risks of over-hiring/overhead
• Benefits of maintaining multiple income streams and not being overly reliant on a single client or project
• Differences in approaches between "jumping in" full-time vs. building a consulting business gradually alongside a day job