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Erez Yereslove is a serial marketing leader whose company, Globality, is changing the way professional services are sourced. By applying AI to the process, the company creates efficiency in specifying requirements, finding the right partner (starting with incumbents) and negotiating a clearer scope and fairer deal for all.

Erez talks about innovating in professional services, reveals a new feature that enables proposal comparison "apples to apples" vs "apples to kumquats." Saving time for CMOs and CIOs as they procure services and for the suppliers as well is a key benefit. AI and natural language processing make the process of buying services more organized, detailed by asking questions buyers might not anticipate (going way beyond what is possible in an RFP) and effective by narrowing the choices to likely fits. It's also valuable for supplier diversity and finding suppliers outside your home territory or for services where the buyer has no network to draw from.

Interestingly Globality is an enterprise commitment to change the way professional services are procured, and so is an interesting case study in go-to-market. They're elephant hunting by design, with highly focused and strategic approach to identifying, proposing, and onboarding clients.. Conversely, there are thousands of suppliers on the platform who make themselves available to economic buyers.

This is a fascinating conversation with a successful CMO on how he's driving go-to-market for a groundbreaking product and service to its clients. Enjoy!

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Check out our comprehensive "scale-a-saas" guide:

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SaaS Backwards is a free service to the SaaS community.

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Jim Sharpe was a man with a strategic plan just a few weeks into his tenure as CEO of Aventri, an enterprise-class SaaS for live events, when the pandemic hit. While many SaaS weren't impacted, his firm's life blood, trade shows and private in-person events, came to a halt.

Using his strategic plan as a starting point, Jim, his team and their board / investors, regrouped, reinvested and pivoted the business to support the virtual events his clients were holding. He's also driving toward a new vision for in-person events where virtual attendees are an important and permanent part of the strategy going forward.

This is very deep dive on how leadership can and did make the difference between go forward or go home... the pandemic could have been fatal to Aventri, but it looks like it won't just have survived but in fact will thrive as 2021 unfolds.

Resources for SaaS Execs

Recently closed a funding round and need to ramp growth?
Check out our comprehensive "scale-a-saas" guide:

Think your website could generate more leads?
Get our inbound lead generation self-assessment

Want to be a guest on SaaS Backwards?
Click to meet with Ken Lempit to talk about an episode.
SaaS Backwards is a free service to the SaaS community.

---

Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup. 

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The irrepressible Dan Tyre is our guest for this episode, and he makes a compelling case that the Inbound methodology can and must be applied far beyond lead generation to make your company as successful as it can be. If you want to be jazzed up for 2021, this is the episode for you.

Dan talks about how the flywheel, a model that HubSpot introduced to represent the integration of sales, marketing and customer success, is central to achieving goals in 2021 and beyond. He also talks about how the principles of Inbound apply to organizing your business internally as well, as described in his book, "Inbound Organization." It's a great listen.


Resources for SaaS Execs

Recently closed a funding round and need to ramp growth?
Check out our comprehensive "scale-a-saas" guide:

Think your website could generate more leads?
Get our inbound lead generation self-assessment

Want to be a guest on SaaS Backwards?
Click to meet with Ken Lempit to talk about an episode.
SaaS Backwards is a free service to the SaaS community.

---

Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup. 

🔗 Get your free SaaS GTM Checkup 

Send us Fan Mail

Gregg Bienstock and his parter Tim Stevens follow a path we've come to recognize; subject matter experts who decide to get into the software business. Gregg provides a nuanced and "open book" look at how the company was formed, learned from its missteps and capitalized on its opportunities. 

Gregg  reveals another side of success we also are noticing as a pattern: he engages clients and leads his team with empathy, humility and open-mindedness. By allowing himself to be vulnerable he's developed relationships that matter, yielding fruit that helps him grow the business by meeting the real needs of his clients and prospects.

Resources for SaaS CMOs and CEOs:

Recently closed a funding round and need to ramp growth?
Check out our comprehensive "scale-a-saas" guide:

Think your website could generate more leads?
Get our inbound lead generation self-assessment

Want to be a guest on SaaS Backwards?
Click to meet with Ken Lempit to talk about an episode.
SaaS Backwards is a free service to the SaaS community.

---

Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup. 

🔗 Get your free SaaS GTM Checkup 

Send us Fan Mail

Vytas Kisielius, CEO of ReferWell, is one of the smartest, most perceptive, successful and approachable CEOs I know. He's the kind of leader you just innately want to help achieve his goals, right after meeting him.

In this episode, Vytas and I talk about what's working for his SaaS, how he needed to dramatically pivot sales strategy and product positioning to accelerate growth, how CEOs can know when to delegate as you are scaling and more. He also goes into some detail on the relationship he has with the firm's founder and investors. It's a great episode with a lot of inspiration and questions to ask for SaaS CEOs and CMOs as they scale their own enterprises.


Resources for SaaS CMOs and CEOs:

Recently closed a funding round and need to ramp growth?
Check out our comprehensive "scale-a-saas" guide:

Think your website could generate more leads?
Get our inbound lead generation self-assessment

Want to be a guest on SaaS Backwards?
Click to meet with Ken Lempit to talk about an episode.
SaaS Backwards is a free service to the SaaS community.

---

Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup. 

🔗 Get your free SaaS GTM Checkup 

Send us Fan Mail

Chalva is a wonderfully thoughtful CMO with a great background in advertising and consulting before he became a client-side marketing leader and multiple time SaaS CMO. 

In this episode we talk about the new CMO's imperatives including alignment with the CEO and board, the need for a CMO to be a tech-savvy leader as well as a marketing leader, and how to build consensus and drive innovation. A great wide-ranging conversation with a powerful marketing mind.

Resources for SaaS CMOs and CEOs:

Recently closed a funding round and need to ramp growth?
Check out our comprehensive "scale-a-saas" guide:

Think your website could generate more leads?
Get our inbound lead generation self-assessment

Want to be a guest on SaaS Backwards?
Click to meet with Ken Lempit to talk about an episode.
SaaS Backwards is a free service to the SaaS community.

---

Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup. 

🔗 Get your free SaaS GTM Checkup 

Send us Fan Mail

Joey Knecht, CEO of Proteus talks about how he manages his SaaS to success. He measures a lot but is unusually focused on the value of relationships.

In this wide-ranging conversation we cover buyer enablement, the role of the CEO as the company scales up and what's working for his BDRs today.

Resources for SaaS CMOs and CEOs:

Recently closed a funding round and need to ramp growth?
Check out our comprehensive "scale-a-saas" guide:

Think your website could generate more leads?
Get our inbound lead generation self-assessment

Want to be a guest on SaaS Backwards?
Click to meet with Ken Lempit to talk about an episode.
SaaS Backwards is a free service to the SaaS community.

---

Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup. 

🔗 Get your free SaaS GTM Checkup