Meet Nina Butler, Director of Demand Generation at Alyce - a Boston-based start-up that delivers one-to-one business connections through its personal gifting platform. Nina leads the strategy and execution of full-funnel marketing programs to drive initial and continued demand for the product.

In this episode, you'll hear about the evolution of a new marketing category at Alyce and personalization in a competitive B2B SaaS industry. Then you'll learn how Alyce is flipping email strategy on its head to take personalization to another level, shifting away from MQLs to a marketing-qualified approach that thinks about an account holistically. And finally, you'll hear about launching thought-leadership events to define a new category. Enjoy!

Meet Jim Coleman, Co-Founder of xFusion, which provides technical customer support for fast-growing SaaS businesses. Prior to xFusion, Jim was a SaaS operations manager at FE International. He oversaw operations and high-level growth initiatives across a portfolio of SaaS holdings.

In this episode, you'll hear about the journey to create a technical support agency for SaaS and understand the right moment for SDR hires. You'll learn about choosing an agency versus building an internal team and the approach of paying to level-up and accelerate your knowledge. And finally, the lessons you need to know to be attractive as a business seller in today's market. Enjoy!

Meet Nick Dimitriou, Head of Growth at Moosend - a highly competitive Email Marketing and Marketing Automation platform. Nick has experience with running different teams, both for organic and paid acquisition.

In this episode, you'll hear about standing out with a marketing automation platform in a red-competitive ocean, building the industry-specific marketing pages you need to rank well, SEO secrets for crushing the SERPs, and lessons from a scaling affiliate platform. And finally, you'll learn the skills and frameworks you need to drive the correct affiliate traffic. Enjoy!

Meet Tarah Darge, a digital marketing native and Head of Marketing at timetoreply. She has a passion for start-ups and loves helping brands grow.

In this episode, you'll hear how timetoreply was built from a sales conversion win, how to build a pipeline using sequenced messaging, the foundational metrics you can use for experiment baselines, and expanding on the traditional one-to-one demos with themed webinars. And finally, buying lessons from paid social ads. Enjoy!

Meet Farzad Rashidi, the Director of Marketing at Visme, where he helped the company gain over 7 million users and pass 1.5 million monthly from organic traffic. He's also the co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity.

In this episode, you'll hear how Farzad became the first marketing hire in a growing freemium product, how they had to evolve their ICP based on unit economics, and the massive results they've seen from a recent pricing experiment. And finally, you'll learn about smart differentiation on SEO and keyword intent. Enjoy!

Meet Crystel Rynne, Head of Product Marketing at HRLocker - a people management solution that enables organizations to manage people, whether they are on-site or working remotely. Crystel is a creative marketing leader and business strategist with experience leading several teams at HRLocker.

In this episode, you'll hear about the 14-year journey of HRLocker and its transition to a SaaS company. You'll learn how the pandemic has caused HRLocker to shift their thoughts on their ICP, when and how to rethink brand messaging, and how to launch a research report to become a thought leader. And finally, you'll learn what is the first thing you have to do when you're doing a PR campaign, and how to use storytelling. Another fantastic episode, enjoy!

In this episode, you'll hear about the key lessons that Jen learned while driving the marketing for 3 billion dollar SaaS brands: how to create competitive positioning (critical more than ever in this busy SaaS landscape), how to build customer-centric brands and the benefits of following that marketing strategy, and finally, how to think about brand building and when to truly focus and invest in it. Another episode with a wise and knowledgeable guest, enjoy!

Meet Saksham Sharda, Creative Director at Outgrow - a platform that lets marketers build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads.

In this episode, you'll hear about creating Outgrow out of an app company experiment, the interactive content tools they use and how to actively use them yourself in 2020, why and how to do multiple soft marketing launches on Product Hunt, and the creative marketing mindset you need to have.

And finally, you'll hear about silver and bronze bullets and what that even means for marketers. Enjoy!

Meet Olga Andrienko, Head of Global Marketing at SEMrush, an all-in-one marketing platform for marketers. She speaks at major marketing conferences and is the Head Judge at Content and Social Media Awards across the USA and Europe.

In this episode, you'll hear about SEMrush's journey from a challenger brand to the market leader in a red ocean market. You'll learn about their expansion through product first focus, how the SEMrush team pulled off a 24-hour summit that generated 56,000 new leads on the first event, and how to break through event fatigue in 2020.

And finally, you'll hear about the opportunities and challenges Olga sees ahead for marketers. Another incredible episode, enjoy!

Meet Christian Yates, VP of Marketing at Platform.sh, the end-to-end web platform for agile teams. With a 20+ year career in software, he's built products and teams for media companies, worked for rocket scientists at NASA, and developed SaaS and open-source software businesses in engineering and product leadership roles.

In this episode, you'll hear about the marketing message challenges and wins for a wide-market product, the rise of data-driven technology for marketers, how to organize marketing goals in a product type fashion, and the agile marketing methodology that Chris loves.

And finally, we look forward to 2021 and talk about the marketing challenges that lie ahead. Enjoy!