Meet Jason Dydynski, Head of Marketing at Weekdone, a toolset for leaders to better guide their team as a whole.

In this episode, you'll learn exactly how Jason started a segmentation experiment to give more promising leads to the sales team, and ended up with an entirely new product for all those not converting on the first. You'll also hear about the challenges of leading new team members when you have tribal and historic knowledge of your company. Enjoy!

Meet Thomas Peham, the VP of Marketing at Storyblok. There, he helps businesses achieve a higher ROI from their marketing efforts through a future-proof content management system.

In this episode, you'll hear about an incredibly successful lead gen funnel Thomas designed by way of gated assets, which resulted in over 1,500 leads and an MQL-to-SQL ratio of 55%. You'll learn what it means to be a remote-first business, and how that has to be embedded not only in your hiring practices, but also in your culture, your communications, and your rules of engagement. Enjoy!

Meet Camille Trent, Head of Content at Dooly, where she helps sales teams close more deals faster.

In this episode, you'll learn the details of an incredible G2 social campaign that created invaluable flywheel awareness and was even shared by G2 themselves. You'll also hear about using creativity in campaigns, how to do a team brainstorm, and how to lead a team in remote settings. Enjoy!

Meet Thomas Paris, the Director of Marketing at Hoppier - the best way to provide physical experiences to virtual attendees: fresh morning coffee, virtual lunches, happy-hour drinks, personalized gifts, and so much more!

In this episode, you'll learn about the virtual event series called "Let's Go Phygital" and how it's creating brand heroes inside big companies. You'll discover a powerful meta-event you can run, how to find the best event partners, and how Hoppier increased their virtual event attendance rate to 70%. Enjoy!

Welcome to a special SaaS Breakthrough Episode with Ashley Levesque, who's taking over as host for today. She's interviewing David Abrams to uncover his top insights on how to start a podcast to build your brand after hosting the previous 149 episodes.

In this special interview, you'll hear how the SaaS Breakthrough podcast began, what David would do if he started over today, key lessons he learned from guests, and his best advice and tips for anyone wanting to start a podcast for marketing. Enjoy!

Welcome to a special SaaS Breakthrough Episode with our host, David Abrams, covering the 8 Insights on Pivoting to High-Engagement Virtual Events by 8 incredible SaaS marketers who we were lucky enough to host recently on the podcast.

As we start to return to normal - or rather, the new normal - we decided to collect the top marketing insights on virtual events from our amazing guests so you can implement their wisdom in your SaaS Marketing in 2021.

This episode is jam-packed with actionable tactics deployed by today’s most successful companies to engage their audiences creatively and boost their MRR.

Meet Todd Chamber, Founder and Director of Upraw Media - an agency that helps SaaS companies scale PPC, understand their customers deeply, and measure the hell out of everything. Todd is a seasoned PPC, SaaS, and Growth Leader with 11+ years of experience in digital.

In this episode, you'll hear about perfecting product-market fit in the red ocean of PPC agencies. You'll learn: how to know if PPC will work for your SaaS business; the key element to consider when planning your demand generation strategy; and the best Google ad campaign structures. Finally, you'll hear about a case study on scaling from 5,000 to 50,000 in ad spend for a SaaS business. Enjoy!

Meet Alan Silvestri, the founder, and director of strategy at Growth Gorilla - a no B.S. content promotion and distribution agency for B2B SaaS companies.

In this episode, you'll hear about the pain points that most SaaS companies have around content promotion and the strategic framework you need to use. You'll learn how to do quality link-building outreach and content injections in SaaS sales pages. And finally, how to think about content backlinking ROI for your business. Lots of takeaways in this episode. Enjoy!

Meet Juliette Kopecky, the CMO of LinkSquares - an end-to-end contract life cycle management product powered by AI. Juliette is a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla.

In this episode, you'll hear about the power of AI for contract management. You'll learn how product marketing video can be a vital medium and why SaaS businesses should bring video production in-house. And finally, you'll hear how COVID drove LinkSquares to a new creative approach for events and then virtual events that builds personal connections and engagement. Enjoy!

Meet Jennifer Sabin, Director of Content Marketing at Capacity - a new kind of helpdesk, powered by artificial intelligence, that automates support for customers and employees. Jennifer has 15+ years of experience in various marketing leadership roles and has marketed both products and services throughout her career.

In this episode, you'll hear about the rise of AI in the support industry. You'll learn about content marketing driven by syndication platforms, how to find and negotiate the right platforms for syndication to drive targeted leads, and partnering with virtual trade shows for targeted demos. And finally, you'll hear about customer-driven marketing for storytelling. Enjoy!