SaaS Half Full

SaaS marketers know we've entered the era of the self-serve buyer, where prospects expect price transparency and free trials. While this might not work for complex enterprise deals, there are lessons to be taken from a PLG motion that most SaaS orgs should employ.

Krish Ramineni, Co-founder and CEO at Fireflies.ai, dishes on how to execute a free trial successfully, what it takes to offer a freemium product, and shares his personal story on ignoring his investors' advice to stay away from a PLG model.

• Connect with Krish: https://www.linkedin.com/in/krishramineni/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

With Biden's recent executive order addressing the safe and secure development and use of AI, data privacy is even more mind top of mind for SaaS marketers. In this episode, Conor Bronsdon, Director of Marketing & Communications at LinearB, breaks down the order, discusses the new privacy demands on marketers, and how to build buyer trust in today's AI economy.

• Connect with Conor: https://www.linkedin.com/in/conorbronsdon/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

SaaS marketers understand the importance of a strong brand, but are you clear in your strategic narrative today? If "efficiency" is driving your narrative, this episode is for you (because, spoiler alert, "efficiency" ain't it.) In this episode, Melissa Rosenthal, Chief Creative Officer at ClickUp, unpacks the elements needed to create a memorable brand in the face of new market demands and how to measure effectiveness. Plus, she's brave enough to talk about one of her biggest brand fails and what was learned from the experience.

• Connect with Melissa: https://www.linkedin.com/in/melissarosenthal5/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

Whether you have added enterprise selling into a PLG motion or have always focused on the segment, SaaS marketers understand the different pain points and nuances of prospecting to the enterprise. But, should you literally market to "the enterprise?"

According to Sarah Emmott, Head of Brand for Work Management at Atlassian, the answer is no. In this conversation, Sarah unpacks how enterprise prospects actually search for solutions and explains why ditching the term "enterprise" in your marketing efforts is the way forward for maximum influence.

• Connect with Sarah: https://www.linkedin.com/in/shickman1/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

Are you an early-stage B2B SaaS marketer, or maybe you're a seasoned marketer but have limited resources to uncover the audience data you need to succeed?

In this episode of SaaS Half Full, Lindsey sits down with Ryan Sonnenberg, Director of Marketing at SavvyMoney, as he spills the tea on how B2B SaaS marketers are leaving valuable audience data on the table and what tools early-stage marketers can use to help them in their audience identification journey.

• Connect with Ryan: https://www.linkedin.com/in/ryantsonnenberg/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

PR and ABM…say what? Yes, there is a modern PR approach where these two strategies work together, adding more value to your PR investment. Our host, Lindsey Groepper, forgoes a guest this week to share her thoughts on this topic, including how to align your ABM targets with thought leadership efforts to create direct touchpoints with the individual prospects your BDRs are targeting.

• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

If you're a SaaS marketer who tends to be risk-averse, the last 12 months have not been your friend. Market volatility and "doing more with less" do not pair well with taking chances, but Emily Montgomery, VP of Professional Services at Xplor, believes there are still opportunities to take calculated risks…and it starts with a mindset shift.

Listen in as we explore how to "experiment and learn" to create a culture of risk among your marketing org and the channels most ripe for experimentation.

• Connect with Guest: https://www.linkedin.com/in/emily-montgomery-8995361/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

It's been a minute since the social media industry has been in the spotlight, but the past six months have been poppin' off. Between the launch of Threads and Twitter rebranding to X, there's a wealth of new info to digest if social media falls under your purview (in-house or via an agency partner). In this episode, Karri Carlson, VP of Operations at LeadTail, updates us on the platform changes that matter, new platforms emerging (like Mastodon), and the trend of "atomizing" social into niche communities with their own set of rules and community standards.

• Connect with Guest: https://www.linkedin.com/in/heykarri/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

By now, we get it: AI is here to stay and makes marketing more efficient. But, what fears do marketers have around AI, how do you responsibly feed the board's appetite for AI, and to what level do marketing leaders need to understand the technology?

In this episode, we're joined by Pete Housley, CMO at Unbounce, and Amanda (Elam) Cole, CMO at Bloomreach, to dig into these questions. Listen in for a deeper understanding of the seemingly unlimited opportunities of the technology and also the potential pitfalls.

• Connect with Pete: https://www.linkedin.com/in/peter-housley-a3653012/?originalSubdomain=ca
• Connect with Amanda: https://www.linkedin.com/in/aelam/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

What do CMOs wish more CEOs understood about marketing?

It's the big question we ask our guests at the end of each episode, and through the first half of the year, many answers came back to one core topic - CEOs not valuing brand enough. In this episode, we're bringing you a compilation of our guests' answers and biggest wish: that more CEOs understood not everything in marketing can be measured.

• Check out the full episodes for all of the guests featured in this episode: https://www.blastmedia.com/resources/?type=podcast
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/