saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Following our previous live AMA sessions, join us for this one uncovering the best SEO tips for B2B SaaS. Sam is the Host of Breaking B2B podcast (Top 2.5% B2B Marketing Podcast) and the Founder at Breaking B2B, B2B SEO & web design for revenue, not vanity. Ane is the SEO lead at saas.group, bringing the latest trends in SEO and making sure saas.group is prepared for anything Google has coming its way!

----------Episode's Chapters--------------

00:00 - Introduction to SaaS and SEO Strategies

10:00 - When SEO Works and When It Doesn't

19:56 - Quick Wins in SEO for SaaS Companies

30:01 - Common Mistakes in SEO Implementation

39:42 - Effective Link Building Techniques

43:46 - Navigating AI in SEO

50:30 - The Role of AI in SEO Automation

59:15 - Breaking into SEO: Skills and Resources

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #41, Anna Nadeina talks with Emil, founder of Jitsi, a set of open-source projects allowing you to create video conferencing solutions that are secure and scalable, it’s also a bunch of APIs and SDKs to power your existing solutions, and it’s a community.

--------------Episode's Chapters----------------

00:00 - Introduction to Jitsi and Emil's Background

04:55 - The Journey of Building Jitsi

10:06 - Transitioning from Academia to Entrepreneurship

15:08 - The Open Source Model and Its Advantages

20:11 - Navigating Metrics and Accountability in Business

30:01 - Experiences with Acquisitions and Cultural Shifts

47:38 - The Role of Empathy in Legal Negotiations

54:11 - Navigating Open Source Acquisitions

01:03:51 - Finding Fulfillment in Work and Relationships

01:12:49 - Learning from Mistakes and Embracing Change

01:19:35 - Leveraging Team Dynamics for Success

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #40, Anna Nadeina talks with Patrick, founder of Frontly, an AI-powered, no-code app builder and Curator, the simplest way to build human confirmation steps into your AI workflows.

--------------Episode's Chapters----------------

00:00 - Patrick's Entrepreneurial Journey

05:59 - Building Frontly: The Early Days

09:02 - Navigating Lifetime Deals and Revenue Models

11:55 - The Role of a Co-Founder in Startups

14:50 - AI's Impact on No-Code Development

24:08 - Leveraging AI in Workflow and Development

27:13 - Curator: A Solution to AI's Unpredictability

31:35 - Human Approval Layers in AI Workflows

34:09 - Pricing Strategies for AI Tools

39:23 - Sales Strategies and Targeting Customers

43:26 - Reflections on Wins and Failures

47:16 - The Founder’s Mindset and Journey

Patrick - https://www.linkedin.com/in/patrickjkelly5/

Frontly - https://frontly.ai/

Curator - https://curatorapp.ai/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #39, Anna Nadeina talks with Craig, Founder and CEO of Castos, the podcast hosting platform for growth-minded brands.

--------------Episode's Chapters----------------

00:00 - Introduction to Castos and Craig's Journey

05:02 - Marketing Strategies and Daily Routines

10:29 - The Power of Podcasting and Content Creation

14:10 - SEO and AI in Content Marketing

20:09 - Monetization Strategies for Podcasters

23:31 - Partnerships and Integrations in Podcasting

25:02 - Building Partnerships for Growth

29:46 - The Value of Funding and Mentorship

35:00 - Sustainable Growth Strategies

39:07 - Navigating Challenges and Team Dynamics

42:47 - Community and Mentorship in Entrepreneurship

45:01 - Practical Hacks for Founders

Craig - https://www.linkedin.com/in/craig-hewitt-78386a66/

Castos - https://castos.com/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #38, Anna Nadeina talks with Fynn, Co-founder & CEO of Schematic, a solution that allows businesses to quickly integrate pricing and packaging into their application with a few lines of code.

----------Episode's Chapters--------------

00:00 Introduction to SaaS and Pricing Strategies

07:21 The Inception of Schematic and Its Purpose

14:54 Target Audience and Sales Strategy

18:38 Pricing Strategies and Market Fit

26:54 Lessons from Previous Ventures and Future Outlook

Fynn - https://www.linkedin.com/in/fynn-glover-b0410015/

Schematic - https://schematichq.com/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #37, Anna Nadeina talks with Michael, Founder of Spiffy Checkouts, an intelligent checkout page platform.

----------Episode's Chapters--------------

00:00 - Introduction to Spiffy

05:14 - Transitioning from Services to SaaS

10:01 - The Bootstrap Journey: Challenges and Strategies

15:04 - Ideation and Validating Business Ideas

21:06 - Preparing for Acquisition and Future Goals

24:06 - Understanding Spiffy: Use Cases and Value Propositions

27:00 - Narrowing Down: The Importance of Niching

30:23 - Finding Your Audience: Effective Customer Acquisition Strategies

33:50 - Lessons Learned: Mistakes and Growth in Building Spiffy

38:44 - Hacks for Success: Balancing Work and Creativity

Michael - https://www.linkedin.com/in/michaelrhunter/

Spiffy Checkouts - https://spiffy.co/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

Episode 36 is the special episode where Tim Schumacher takes over the hosting of the podcast to welcome Diamond Innabi, Principal of the Software Equity Group, an investment bank and M&A advisory serving the software and technology sectors.

-----------Episode's Chapters-----------

00:00 - Introduction to SaaS Acquisitions

03:05 - Evaluating SaaS Companies for Acquisition

05:55 - The Importance of First Pass Success Rate

08:01 - Emotional Aspects of Selling a Business

10:03 - Preparing for a Successful Sale

12:05 - Choosing the Right Buyer

14:01 - Cultural and Strategic Fit in Acquisitions

17:00 - Valuation vs. Fit: Making the Right Choice

17:57 - Insights on Bootstrapped SaaS Companies

20:57 - Stories from the Acquisition World

25:00 - Conclusion and Future Outlook

Tim Schumacher - https://www.linkedin.com/in/timschumacher/

Diamond - https://www.linkedin.com/in/diamondinnabi/

SEG - https://softwareequity.com/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #35, Anna Nadeina talks with Daniel and Thomas, famous founders of SaaSiest, the largest community-driven B2B SaaS event in the Nordics!

----------Episode's Chapters--------------

00:00 - Introduction to SaaSiest

03:46 - Backgrounds and Personal Stories

08:50 - The Birth of SaaSiest Community

12:19 - Niche Focus and Community Dynamics

17:20 - Building a Thriving Community

20:12 - Monetization Strategies and Community Value

26:05 - The Importance of Events in Community Building

26:12 - The Challenge of Hosting Events

28:05 - Understanding Your Audience

30:29 - Designing Engaging Events

32:42 - Creating a Sense of Community

33:58 -Shifts in B2B SaaS Trends

37:44 - The Importance of Quality Content

39:46 - Building a Strong Community

44:06 - Finding Your Community

49:01 - The Power of Bootstrapping

53:52 -Effective Event Management Hacks

Daniel - https://www.linkedin.com/in/daniel-nackovski/

Thomas - https://www.linkedin.com/in/thomassjoberg/

SaaSiest - https://saasiest.com/

SaaSiest London - https://saasiestlondon.com/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #34, Anna Nadeina talks with Pierre, founder of Claap, an AI Meeting Automation Platform for Sales.

----------Episode's Chapters--------------

00:00 - Introduction to Claap

08:41 - The Evolution of Clap: From Asynchronous Meetings to Sales Automation

11:44 - Marketing Strategies: B2C vs B2B

17:16 - The Decision to Raise Funds: Insights and Experiences

25:16 - Integrating AI into Sales Processes

29:50 - Reflections on Wins and Failures

Claap - https://www.claap.io/

Pierre - https://www.linkedin.com/in/pierretouzeau/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #33, Anna Nadeina talks with Julien, CEO and founder of Mergify, a SaaS company providing merge automation and CI/CD tools for software engineering teams.

----------Episode's Chapters--------------

00:00 - Julien's background

02:42 - The Journey of Building Mergify

06:43 - Challenges of Selling to Developers

13:03 - Marketing Strategies for Tech Products

22:30 - Falling in Love with the Problem

24:40 - The Importance of Problem-Solving in Tech

27:19 - Investing Mindset: Team vs. Product

30:55 - Navigating Competition in Tech

37:31 - Learning from Wins and Failures

44:38 - Building a Remote Team Culture

Julien - https://www.linkedin.com/in/juliendanjou/

Mergify - https://mergify.com/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796