In Episode 279 of the Antler Up Podcast, I’m joined by Greg Godfrey — veteran, entrepreneur, and co-founder of Tethrd — for a conversation that dives deep into the intersection of grit, personal growth, and building something that matters. Greg shares how his time in the military taught him the resilience and adaptability that would later become vital in both hunting and business. From bonding over turkey hunts with family to taking risks in entrepreneurship, Greg’s journey is a powerful reminder that the path to success is never linear — it’s earned through perseverance, planning, and staying grounded in your core values.

We also talk about the power of mentorship, the importance of self-awareness, and why creating meaningful experiences for others should be at the heart of everything you build. Greg unpacks what grit really means — not just enduring, but deciding and executing with intention. Whether it’s in the field or in business, success often comes down to choosing your team wisely, embracing challenges, and remembering that people always come before profit. This episode goes beyond gear and tactics — it’s about how we live, lead, and show up for the people who count on us.

So, grab your gear, sit back, and join us on this episode as we Antler Up!

www.antlerupoutdoors.com

www.tethrdnation.com

www.huntworthgear.com

www.sportsmensempire.com

https://thebowtiquellc.com/