PG&A folks - check this out! Today we got to have a great pod-versation with Phil Ammendolia, President & CEO of LS2 Helmets U.S.

If you don't know this line, you owe it to your bottom line to check them out. Seeing as it's been many years since I have been working INSIDE a powersports parts department, I'm sure Phil will forgive me for not knowing anything about his brand, but as the old saying goes - Do your best. When you know better, do better! The videos Phil has on the LS2 YouTube page are a great resource to gain insights on helmet "why's" like...

Why should a helmet flex? 

What is the newest technology in helmets? 

Why is a COG (cost of goods), turns and healthy margin important for a dealership? 

Why are both MAP (minimum advertised pricing) and MRP (Minimum Retail Price) policies important to help dealers?

Why is it important to stock the right products in your parts departments? 

Phil has a lot of the answers to questions you may not have known you should have asked. It was very interesting to me and I hope there is value for you here.

Please check them out and reach out to LS2 for more info.

LS2 America YouTube here: https://www.youtube.com/user/LS2HelmetsUS/videos

LS2 U.S. website here: https://ls2helmets.us/

Phil recently posted an article on LinkedIn that may be of interest in discussing how dealers want to see the manufacturers new products asking "have shows outlived their usefulness" here in the US?  That article is here: https://www.linkedin.com/pulse/have-motorcycle-trade-shows-us-outlived-usefulness-phil-ammendolia/

Dealership fiXit exists to help dealerships tap into high performance ideas! Please share this with all your powersports industry friends.