Sales Boot Camp

In Ep. 87, Another big benefit of live video is the ability to take questions and answer them live, or even to give shout outs to watchers. This audience engagement increases audience retention, and makes viewers more likely to endorse your brand. For content creators, the key is to be unscripted. ( You can follow me on Instagram- Sattyam03)

In Ep. 86, Simon Sinek, ethnographer and leadership expert, discusses the importance of trust, authenticity, and meaning. Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are.

Trust emerges when you are surrounded by people who believe in what you believe, when we - as a group, a country, a company - share a common set of values and beliefs.

Say what you believe and you will attract the people who believe what you believe

Forget about market research focus groups and “Who should we be?”- questions.  It is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things. 

It’s all about people, if you don’t understand people, you don’t understand business.

100% of customers are people. 100% of clients are people. 100% of employees are people. Make it about THEM. Not about you. Putting your design, your product out there is not important. Trust is. Human interaction is needed for trust. If people trust you, they will buy your product.

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In Ep. 85, You will find About Repeat Mode go into This episode and get more awareness about that. (You can follow me on Instagram-Sattyam03)

In Ep. 84, With the help of broadcast feature, you can send a single text to a number of recipients. It is great to save time and efforts by simply sending a single message to many in just a tap of your finger. Unlike group chats, recipients will see the message as usually, they receive. ( you can Follow me On Instagram- Sattyam03)

In Ep. 83, You may already be using Facebook to market your brand, but have you considered Facebook Groups? It’s a fun and creative way to engage with your fans in a different way than on your Facebook Page. Think about how great it is to chat with all of your fellow New York Yankees fans in that Facebook Group that you’re a part of. The same feeling of community can be created with a Facebook Group for your brand. And that’s only the first benefit…

1. Create a Community

Having a community of like-minded individuals will make the group appealing and keep the conversation going with little work. Users will remember to go back to your group to talk to new online friends that they have made. In the process, your content will be readily available for them as they are scrolling through. It’s a win-win for the customer and the company.

2. Use the Group as a Forum

A Facebook Group can be much more casual than a Facebook Page. If your business has a question that would like to get some responses, ask it! Testing out a new product idea? Let your loyal customers give you the feedback that you need. You can post polls as well as open ended questions that users can get creative with. Remember: Every response is an important one. Utilizing these responses and acting on them can show customers that you listen to their wants and needs.

3. Build Better Relationships

As stated above, Facebook Groups have a more casual atmosphere. Therefore, there is always room to engage with users in a friendly, slightly more non-professional way. On a Facebook Page, the company is looking to answer questions and engage in a manner that is appropriate for the public, whereas Facebook Groups allow room for casual banter and the opportunity to build more meaningful relationships.

4. Notify the group of every post.

Let’s think about Facebook Page posts and ads for a moment. It’s usually a guessing game as to how many individuals your post will reach. Even if a user likes and follows an account, there is a good chance they will not see every single post that is added to the Facebook Page. That’s where Facebook Groups comes in handy. If a user joins your group, they will automatically receive a notification of every post in that group unless they decide to turn off notifications (which is unlikely if they are interested and following along with the conversations that are happening). Therefore, if you have a large group following, these users will be constantly notified of any posts that you make, which will keep them interested and in the loop of any company happenings.

One company in particular has utilized Facebook Groups to do all of the above. Gerolsteiner Sparkling Natural Mineral Water created a Facebook Group called “Gerolsteiner’s Sparkling Detox” to educate customers about the health benefits of sparkling mineral water and run an engaging sweepstakes. Hundreds of users joined this group and were welcome to participate in a 5-day detox program. To keep the group casual and fun, members were asked to simply join the discussions or follow along to learn about proper hydration and how the mineral-rich Gerolsteiner can benefit a healthy and balanced lifestyle. Members of the group posted daily. These posts included tips for staying healthy, nutritious recipes, and of course, the benefits of drinking Gerolsteiner every day. Overall, these efforts led to thousands of users joining in on the fun and learning more about Gerolsteiner’s personality and purpose than the Facebook Page alone could have offered.

Now, there is one more important way that Facebook Groups can benefit your business, but this time we’re talking internally.

5. Closer Knit Employees Equals a More Efficient Workplace

Having a Facebook Group for the employees in your company will help to create a friendlier environment where everyone can be open to post and share their thoughts. No matter the distance, employees can be in the same place at all times because of a Facebook Group

In Ep. 82, To be clear, competition isn’t all bad; it just needs to be structured in a way that encourages team-building and collaboration. The goal should be to engage your entire team, not just the ones who always meet their numbers.

For example, home builder Clayton Homes experienced dramatic performance improvements using the Ambition software platform to create team-based contests styled after fantasy sports competitions.

Additional elements such as autonomy, surprise, and urgency can make your contest more successful by harnessing other motivational sources than competition.

The following examples were provided by Ben Jackson, VP of sales at Voices.com, and each of his competitions features a mixture of game mechanics other than just competition. Let’s examine how he structured contests for Voices.com and why these sales contest ideas were successful.

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In Ep. 81, we’re going to provide steps and examples for 12 effective ways to promote a new service or product. They include:

Exclusive previews

Introductory offers

Google My Business promotions

Contests and giveaways

Email marketing

Blog posts

Events (virtual and in-person)

Upgrades

Trade-ins

Customer reviews

Social media posts

Facebook ads

 So let’s give it a whirl.

The best ways to promote a new product or service

When it comes to promoting a new product or service for your business, it can seem like there are endless options. It can be difficult to figure out where to get started and which methods of promotion will give you the best results. The truth is, there are many low-cost ways to promote your business, and what works may depend on your industry, offerings, and audience. Take a look at these 12 methods below and see which ones make the most sense for your business

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In Ep. 80, When Jeb Bush launched his campaign for President, in June, most of the attention paid to his political branding focussed on his folksy logo, which featured his first name alone, in Target red, followed by an exclamation point. But, at the same time, Bush also débuted his campaign’s hashtag, #AllInForJeb, which serves as his digital message, rallying cry, and women’s vintage-T-shirt slogan. With it, Bush, the former governor of Florida, was asking his volunteers to go “all in” in support of his candidacy, and suggesting by association that, in contrast with his previous flirtations with running for the White House, he would be fully engaged with the task this time, too.

In American usage, the phrase “all in” began as a colloquial expression meaning to be in a bad spot—exhausted, worn out, and spent. In the game of poker, it refers to the moment when a player—whether out of bravado, recklessness, or desperation—bets all of his or her chips on a single hand. Thanks to the Texas Hold’em craze of the nineteen-nineties and two thousands, and the public’s appetite for new forms of dramatic hyperbole, the poker version of the phrase crossed over to general use and, along the way, became denuded to the point of near meaninglessness. Whereas “all in” once referred to a scenario in which someone either wins a hand or loses everything in a flash, now it means that a person is simply generally enthusiastic or fully committed. It’s everywhere these days—business jargon, marketing catch phrases, sports mantras, and the idioms of religion and self-help.

The all-in moment in poker is a thrilling win-or-lose-everything crisis of dramatic clarity: you’ve wagered all you’ve got, giving your fate over to the cards, and you can’t go back out again. Going all in is often a spectacularly bad idea. But in life, it seems, it is all good—the only way to live boldly is to be all in on many different things at once.

“All in” has become especially popular in the language of politics. It’s the title of Chris Hayes’s talk show on MSNBC and Paula Broadwell’s ill-fated biography of David Petraeus, the former director of the C.I.A. The phrase gets tossed into headlines every time a politician decides to try to do something. In just the past year, President Obama has been said to have been all in on free trade, climate change, and criminal-justice reform. In April, the Washington Post reported that Hillary Clinton had gone “all-in on gay marriage.” In May, Clinton was, according to MSNBC, going “all in on immigration reform.” In July, Fusion said that Bernie Sanders was going “all-in on the $15 minimum wage.” A few weeks ago, Salon argued that Donald Trump had gone “all in on right’s latest insanity.” More recently, NBC News announced that Jeb Bush, true to his hashtag promise, was planning to go “all in against Donald Trump.” In Iowa, Bush was asked by a reporter if he really was all in on the caucuses there. Yes, Bush said, he was all in.

None of these statements, of course, are true. Modern politicians have not, all of a sudden and all at once, become incredible risk-takers—betting their entire legacies or campaigns on a particular issue or strategy. It’s difficult to think of any moment in history when a politician has actually gone all in. (Though it’s probably safe to say that Abraham Lincoln went all in on restoring the Union.) If Hillary Clinton’s policy on immigration or Bernie Sanders’s support of a higher minimum wage turn out to be unpopular with voters, they won’t suddenly have to quit the race. Jeb Bush won’t drop out if he loses in Iowa. And the stakes of the election for Bush are several notches below his campaign’s rhetoric. If he loses, he’ll go back to sitting on corporate boards and being the son of one President and the brother of another.

Many of poker’s words and phrases are tinged with a kind of roguish romance and drama that we hope may rub off on the more mundane activities of normal life—upping the ante.

In Ep. 79, In an article written for the New York Times, Richard Thaler gave his own response to the questions surrounding nudge ethics. He suggested nudge marketing should follow three simple rules:

All nudging should be transparent and never misleading. 

It should be as easy as possible to opt out of the nudge, preferably with as little as one mouse click.

There should be good reason to believe that the behaviour being encouraged will improve the welfare of those being nudged.

Nudges are most useful when they do not trick people or pressure someone to make a purchase. These kinds of nudges cause reactance and reduce consumer trust. Rather than coercing people, nudge marketing should be based around making the decision-making process simple and straight-forward for customers.

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In Ep. 78, The Power of Belief

“If you believe your product or service can fulfill a true need, it's your moral obligation to sell it.” ~ Zig Ziglar. For those who are not aware, Zig Ziglar is considered by many to be the best motivational speaker on the topic of sales of all time.time. (You Can Follow me on Instagram- Sattyam03)