Sales Code Leadership Podcast

Sales Code Leadership Podcast

By Kevin ThieleBusinessManagement
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Sales Code Leadership Podcast episodes

  • 81. Visionary Leadership to Attract and Retain Great Talent with Matt Green
    There is no ‘one way’ to be a good leader.

    Matt Green, CRO of Sales Assembly, joins Kevin for this engaging episode of the Sales Code Leadership Podcast. Tune in to explore the crucial aspect of tailoring your leadership approach based on the individuals you lead, as Matt and Kevin dissect the overlooked elements of training and development that sales leaders often neglect. Prepare to unearth the genuine solution to fostering sustainable growth within your team.


    Matt strongly believes that being a strong leader is almost entirely about your ability to attract and keep quality talent. Together, he and Kevin unravel the intricate process of understanding what motivates people, enabling you to embark on an empowering journey towards exceptional leadership.


    Matt has led sales and operations for multiple hyper-growth, venture backed tech companies. In these roles, he oversaw personnel management, strategic planning and sales leadership in multiple markets across the U.S. He now helps run the first and only Scale-as-a-Service platform for the country's most exciting B2B tech companies.

    Earlier in his career, Matt served in leadership roles in both Fortune level and boutique investment banks where he led business development teams and served as Interim Head of Sales for multiple portfolio companies.

    Matt also claims to be a pretty good husband, an even better father, an international travel enthusiast, and if there's a Simpsons quoting competition he would undoubtedly place in the top 3 (provided the focus was on seasons 1 through 11).


    Connect with Matt here.


    The podcast is brought to you by Sales Code, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.


    Connect with host Kevin Thiele here.
    36 min
  • 80. What Great Sellers Do with Joe Curtis
    Join Kevin in an enthralling episode of the Sales Code Leadership Podcast as he sits down with Joe Curtis, the accomplished VP of Sales at Okta, to delve into the secrets behind the the behaviours of successful salespeople. Joe, a lover of process and of sports, talks sales leadership and highlights the profound impact of fostering a culture that fuels team-wide motivation towards unparalleled success.

    Tune in to gain invaluable insights from Kevin and Joe as they uncover the distinguishing traits of top-tier sales professionals and find out how you can continue to stand out in the ever-changing landscape of professional sales.

    Joe began his career with NCSA, a Chicago based, B2C tech company that digitally connects college coaches with high school student-athletes. After being hired for $10/hour in 2002, he was able to grow with the young company, taking on a variety of sales, marketing and operations roles. In 2005, Joe took over sales and, over the next 5 years, the company grew from 20-180 sales people and from $1m to $40m in revenue.

    After almost 10 years, Joe left NCSA to join Salesforce as an individual contributor, selling into the mid market space. After two years of selling, he was tapped to get back into leadership as a first line leader. Over the next 7 years, Joe led SMB to Enterprise teams, finishing his Salesforce career as a 2nd line VP in Salesforce's strategic enterprise group.

    Again, after almost 10 years, Joe left Salesforce to join Okta where he took on a broader role as a 3rd line VP running commercial sales, where is currently Vice President Sales Central/East US.

    Joseph lives in Dallas, TX with his wife Gina and his two young daughters, Lucy and Gwen.

    Connect with Joe here.

    The podcast is brought to you by Sales Code, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.

    Connect with host Kevin Thiele here.
    40 min
  • 79. Servant Leadership and Building Communities with Penny Power OBE
    “Emotional wealth leads to financial wealth.”

    For Penny Power, business is personal. Join Kevin as he engages in a captivating conversation with Penny, a true advocate of the personal connection in both business and leadership. Kevin and Penny delve into the transformative impact of nurturing others' growth and maximizing their potential. Tune in to unlock the secrets of infusing heart and humanity into your business endeavours, and discover the profound difference it can make.


    Penny, an advocate of "community-led growth," has made a personal approach to business her trademark. Her book "Business Is Personal" has guided numerous entrepreneurs to success and fulfilment by embracing this philosophy. In 2023, she will release her third book, "Community Mindset," emphasising the importance of placing "citizens" at the core of business strategies for powerful outcomes. Recognized with an OBE in 2014, Penny pioneered the world's first social network, connecting over 650,000 business owners globally before LinkedIn's emergence. She has observed the impact of technology on human behaviour, from social networking to social media and the use of LinkedIn as a CRM tool. Now, amidst the rise of AI and tools promoting disconnection, Penny aims to help companies build trust and loyalty with their staff and clients.


    Connect with Penny here. The podcast is brought to you by Sales Code, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.


    Connect with host Kevin Thiele here.
    46 min
  • 78. Leading from the front with Jennie Drimmer
    The key to successful teamwork? Assume positive intent.

    Tune into this episode of the Sales Code Leadership Podcast to hear Kevin converse with Jennie Drimmer, CRO of Thomas. Together, they discuss the importance of empathy in leadership. Prepare to gain invaluable insights, from cultivating a deep appreciation for diverse communication styles to embracing a frontline-focused perspective that drives success.


    Jennie imparts her wisdom, guiding hiring managers on tailoring their processes to create a more inclusive and embracing environment for diverse talents. Listen now to unlock the secrets of empathy-driven leadership and propel your team towards unparalleled achievement.

    Jennie is a dynamic commercial leader with a consistent track record of accelerating growth in SaaS and Advisory businesses. Her impact is driven by her cross-functional experience and passion for identifying and unsticking growth blockages for businesses. She leads by building practical strategies that impact immediate commercial outcomes, while also capturing and teaching these back to develop the broader skills and processes needed to scale an organisation.

    Over the last 20 years, Jennie has spent her career engaging with the most senior HR, Procurement, and Finance leaders from across EMEA’s leading businesses around their most critical business problems.


    She has been recognised with multiple Sales and leadership awards, including as a Top 50 UK Sales Leader by Sales Confidence in 2019, 2020, and 2022.
    Connect with Jennie here.


    The podcast is brought to you by Sales Code, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.


    Connect with host Kevin Thiele here.
    39 min
  • 77. Selling to the C-Suite with Rebecca Jenkins
    To effectively sell to the C-Suite, you need to rise to their level.

    Join Kevin in an insightful conversation on the Sales Code Leadership Podcast as he sits down with the accomplished Rebecca Jenkins, author, director and founder of RJEN. Prepare to unlock the secrets of selling to C-suite accounts as Rebecca unravels the art of tailoring your approach, empowering you to win and keep them. Rebecca and Kevin discuss how you can transform your sales game by ensuring strategic alignment while still still thinking outside of the box. Listen to Rebecca’s story about how her approach to major accounts was forever changed, and how she realized the profound impact that meticulous research can have.


    Today, Rebecca helps other businesses succeed, with a focus on how to land corporate accounts. Her award winning V.I.T.A.L. method was named Best Business Development Process by Corporate Vision 2022. Rebecca is ranked as one of the top sales influencers on LinkedIn in 2023 by Lead411. Connect with Rebecca here.

    The podcast is brought to you by Sales Code, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.


    Connect with host Kevin Thiele here.
    35 min
  • 76. Women in Tech Sales with Lisa Occleshaw
    How do we encourage more women to embrace a career in tech sales?

    This episode marks the return of Lisa Occleshaw, an accomplished sales leader and lover of people, to the Sales Code Leadership Podcast. Kevin and Lisa delve into the transformative power of enablement within sales teams and emphasize the significance of teamwork. Lisa shares her personal journey as a sales professional, recounting experiences ranging from being the sole woman among 35 applicants vying for a sales role to eventually leading her own team, all while imparting valuable lessons she has gained along the way.

    If you want to learn more about Lisa, here is what she has to say: “I began my career in IT Sales by accident and have stayed for 28 years so far! I grew up in the Midlands and graduated with a degree in Accounting from Oxford Brookes - it was the Poly when I went in. Trouble was I didn't want to be an accountant! So doing a temp job at a very small software reseller opened up my eyes to Technology and also that I quite enjoyed the sales process.

    Jump forward to 2021 and after a long stint at IBM, followed by a spell at SAP I am now Head of UK Sales for a fabulous Identity vendor called Ping. I am married with a 16 year old son and I live not too far from the sea. I have all sorts of hobbies, which have become more important than ever to me since the pandemic. 9 hours a day in front of the laptop has driven all of us to things outside of work and for me those things are Interior Design (we are building our new house), weight-lifting, hiking and singing. But most of all I love people. I like watching them, listening to them, learning from them and helping them when I can. I am an only child and get my energy from being with others... especially customers!”

    Connect with Lisa here. The podcast is brought to you by Sales Code, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.

    Connect with host Kevin Thiele here.
    38 min
  • 75. Story"Selling" with Bernadette McClelland
    “We can’t keep going over the same old same old and just hoping something’s going to be different!”

    How can you shift and disrupt the buyer’s thinking to ensure wins? In this episode, Kevin is joined by the game-changing Bernadette McClelland, who might just have the answer. Together, they discuss the changing world of sales, the changing attitudes of buyers, and the importance of having conversations that bring value.


    Bernadette is a High Content Speaker on Sales Leadership and StorySelling. She is Australian, Female, Pragmatic, Inspirational, Compelling, Real! Bernadette offers her clients a unique experience in helping them sell in this new Connection Economy. She is a natural storyteller and very inspirational speaker on leadership, sales, and motivation. She has been a High-Performance Coach for Anthony Robbins, Sales Mentor for Harvard MBA students, has tested the IP for her latest book with the Nasdaq Entrepreneurial Centre, is an award-winning author with Brian Tracy having endorsed two of her six books, been rated as one of the Top 50 sales speakers and her presentations are a game changer. A high content, warm yet direct speaker who walks her talk, you will be remembering her insights well after you leave.


    Bernadette’s new book, “Shift and Disrupt: Stop Selling Widgets and Start Selling Wisdom” is out June 2023.


    Connect with Bernadette here.


    The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/
    34 min
  • 74. Sales and marketing alignment with Mark Stouse
    Join Kevin and Mark Stouse to hear concrete ideas for aligning sales and marketing to drive corporate goals.
    Mark is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels. An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.
    Connect with Mark: https://www.linkedin.com/in/markstouse/
    The podcast is brought to you by Sales Code, helping revenue leaders unlock added value in B2B SaaS sales teams.
    We welcome your views on our podcast and questions you might have for our podcast guests.
    Connect with the show host: Kevin Thiele:https://www.linkedin.com/in/kevinthiele/
    50 min
  • 73. Mastering Uncertainty with Matt Watkinson
    We live in an age where, on the one hand a wealth of knowledge is literally at our fingertips; we only have to tap our mobile phone to find the answer to almost any question, but, on the other, our obsessive need to know everything now is causing an increasing spiral of anxiety for many of us. Mastering Uncertainty is a theme for today, tomorrow and the rest of our lives. If you are in any kind of leadership position - whether personally or professionally - but especially if you are trying to launch or grow a business in a time of ever-increasing change join Kevin and Matt Watkinson, co-author of Mastering Uncertainty as we talk about how: 1. The element of chances shapes all of our lives.2. We can create our own luck.3. It is possible to launch, grow and manage organizations that thrive in uncertainty.
    Matt’s first book, The Ten Principles Behind Great Customer Experiences, won the CMI’s Management Book of the Year, becoming the only book on its topic to win a major award.
    Matt’s second book The Grid, introduced a simple yet powerful model that shows all the factors behind business success on a single page. Recently published by Random House, it was shortlisted for 2019’s Management Book of the Year.
    As a subject matter expert in customer experience, he’s been cited by the world’s top research firms and given keynote addresses at every kind of organization imaginable. Matt is also a Senior Visiting Fellow at Cass Business School, London.
    He’s the co-founder and CEO of Methodical, a boutique customer experience and strategy consultancy. Methodical does great work for discerning clients who appreciate our deep expertise, work ethic and straightforwardness.
    Connect with Matt: https://www.linkedin.com/in/matt-watkinson/
    The podcast is brought to you by Sales Codehelping revenue leaders unlock value in B2B SaaS sales teams
    We welcome your views on our podcast and questions you might have for our podcast guests.
    Connect with the show host below:
    Kevin Thiele: https://www.linkedin.com/in/kevinthiele/
    45 min
  • 72. Sales Mindset with Chris Hatfield
    Join Kevin and Chris Hatfield, Founder and Coach of Sales Psyche for a chat about sales mindset. Chris has 16+ years of experience in sales and leadership roles and now works with commercial teams to support and develop their mindset and mental wellbeing. He has worked with the likes of Meta, Salesforce, Dataiku, Virgin Media Business and NTT Data. Chris started off in sales and initially struggled with his anxiety, that led him down a personal route of wanting to understand more about the mind and mental wellbeing side of things.
    Connect with Chris: https://www.linkedin.com/in/chrishatfieldsalespsyche/
    The podcast is brought to you by Sales Codehelping revenue leaders unlock value in B2B SaaS sales teams
    We welcome your views on our podcast and questions you might have for our podcast guests.
    Connect with the show host below:
    Kevin Thiele: https://www.linkedin.com/in/kevinthiele/

    36 min

About Sales Code Leadership Podcast

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Welcome to engaging technology sales leaders

We invite revenue leaders and experts in sales marketing and leadership to discuss what talent, attitude, skills, knowledge and style is required to…