Sales Culture Unfiltered with Dr. Nadia Y. Brown

In this episode of Straight Talk About Sales I am joined by Katie Craig, a highly experienced graphic/web designer, entrepreneur, and coach. She founded Momentum Concepts in 2006, a marketing company that specializes in helping small business owners combine creativity, mindset, and strategy to achieve their goals. Her clients value her as a "technology healer" who expertly guides them through the ever-changing facets of digital integrations.

When Katie Craig stumbled into a coach's class, she never expected to find her career path aligning with her newfound passion. However, she soon discovered the power of trust in her intuition and the importance of creating a solid lead structure. Little did she know, she was about to embark on a journey that would transform her life and the lives of her clients, forever.

Here's what you can expect from this episode:

• Discover the benefits of focusing on quality leads instead of sheer numbers in client hunting
• Build a targeted audience and compelling messages in your marketing approach for more client engagement
• Boost your marketing prowess with simple, inviting offers and strategic referral networks
• Learn how to pivot towards new audiences gracefully while maintaining your existing business stability.
• Realize the power of trusting your gut and setting boundaries on workloads as an entrepreneur

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• JOIN the Magnetizing Leads Challenge
• Momentum Concepts - Website
• Katie Craig - Instagram
• Katie Craig - Facebook
• Order "Sell Like A Lady"

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales, D. Nadia will be sharing her own experiences and insights on how to determine the best salesperson to help you achieve success in setting up your sales team.

Hiring salespeople at the right time can be a game changer for any business. As a small business owner, getting it right ensures that the focus can shift from selling to managing the overall growth and strategic aspects of the business.

Here's what you can expect from this episode:

• Pinpoint the perfect salesperson to elevate your business success.
• Develop key performance indicators to drive sales team excellence.
• Unlock the power of feedback, training, and coaching for sales triumph.
• Foster compelling team dynamics through seamless communication.
• Analyze turnover and enhance the recruitment process for sales positions.

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• The Doyenne Agency Website
• Schedule a Call with Dr. Nadia Here!
• Straight Talk About Sales Podcast
• Order "Sell Like A Lady"

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales we are continuing our conversation from the last episode. Culture shift is imperative for the business to grow, scale, and evolve. Company leaders and visionaries must overcome their own biases and insecurities to lead their team in a culture shift that empowers them to reach the collective goal of increased sales and growth.

Culture shift and its impact on business can be overwhelming and intimidating to approach. However, by understanding the importance of clarity around your values and "why", being open to feedback and communication, and being transparent and vulnerable with your team, the process of shifting culture doesn't have to be so daunting.

Here's what you can expect from this episode:

• How can founders shift away from being solely responsible for sales while also not feeling uncomfortable or unqualified
• How to leverage the existing expertise and relationships within a team to shift culture
• What does transparency look like for a team to help them understand and be successful with making culture shift

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• The Doyenne Agency Website
• Schedule a Call with Dr. Nadia Here!
• Straight Talk About Sales Podcast
• Order "Sell Like A Lady"

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales, I discuss how to bridge the gap between being the sole salesperson in an organization to distributing the sales responsibilities throughout different roles. This includes getting clear on company values and why. In doing this, it can be a game changer in terms of growing and scaling a business.

An ambitious entrepreneur must shift the culture of her small team, distribute sales responsibilities and prepare for resistance, all in the pursuit of taking her business to the next level.

Here's what you can expect from this episode:

• Building a sales team without increasing your team's roles and responsibilities
• Adjusting the company culture to support sales goals
• Developing a hiring process that reflects the shift in the company culture

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• The Doyenne Agency Website
• Schedule a Call with Dr. Nadia Here!
• Straight Talk About Sales Podcast
• Order "Sell Like A Lady"

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales, I discuss with you how a reluctant salesperson must revolutionize their sales process to increase transparency and prepare clients for an exceptional experience, ultimately conquering their fear of rejection.

Discussing the sales process and how to create a better client experience through increased transparency can revolutionize the experience prospects have with our companies and make them excited to become a client. We can also improve transparency by recording videos, sharing client testimonials, talking about our process and giving buyers the information they need to make the most of the conversation.

Here's what you can expect from this episode:

• How we revolutionize the sales conversation and client experience
• Ways to increase transparency in the sales process
• How we prepare prospects before they become clients

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• The Doyenne Agency
• Order "Sell Like A Lady"

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales we ask ourselves, are you struggling to break through a financial ceiling? Today I am talking to you about embarking on a journey of tracking and data analysis to uncover the hidden irony behind my own roadblocks and reaching my financial goals and you can, too!

Tracking total revenue, sales, expenses, and profit is essential to making smart decisions, avoiding money leaks, and having money to reinvest or take home as an employee. Paying attention to systems that may be doing duplicate work and adjusting payment terms can also be beneficial.

Here's what you can expect from this episode:

• Uncover the secrets to busting through income ceilings and reach new thresholds in your business.
• Learn how to track total revenue and total sales to make strategic decisions for your company.
• Discover how to look for money leaks in your expenses and make informed decisions on which systems and processes to keep or discard.

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• Resources - Tracker
• The Doyenne Agency
• Order "Sell Like A Lady"

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales, I am joined by Winnie Anderson, a sales and marketing expert with a background in HR and organizational development. She's had extensive experience in cold calling, door to door B2B sales, inside sales, and copywriting and is passionate about helping clients make informed decisions.

Winnie had to figure out how to build her brand and get recognition which led her to discover the power of information and how it could help buyers make decisions. She promotes the idea of giving buyers the information they need to make a decision to avoid an adversarial sales process and to foster trust. Winnie learned to answer the questions her buyers had and educate them on their buying journey, understanding that buyers need to be treated with respect and not tricked into making a purchase.

Here's what you can expect from this episode:

• Uncovering the Value of Content in Generating Leads and Sales
• Exploring the Impact of the Pandemic on Technology Adoption and B2B Purchasing
• Uncovering the Hidden Elements of a Buyer Persona to Craft Targeted Content
• What is Billboard Content and How to Leverage It

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• Winnie Anderson's Manifesto
• Winnie Anderson - Website
• Winnie Anderson - LinkedIn
• Winnie Anderson - Facebook
• Order "Sell Like A Lady"

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

When a sales team discovers that only 3% of people trust salespeople, they must confront their own lack of trust and uncover ways to build relationships and demonstrate their trustworthiness to prospects. In this episode of Straight Talk About Sales Dr. Nadia uncovers that sometimes sales professionals don't trust their prospects either and that this lack of trust can create tension in the sales process. To combat this, Dr. Nadia advises that you must evaluate your own beliefs and look for opportunities to add value and build trust. Dive into this episode to learn how both sides can change the narrative about sales together.

Here's what you can expect from this episode:

• Identifying why only 3% of people consider salespeople to be trustworthy
• Specific steps sales teams and their prospects can build strong relationships
• Techniques sales teams can use to shift the narrative around sales and trust

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• Order "Sell Like A Lady"

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales IT'S A PODCAST TAKEOVER! La'Vista Jones, CEO and Founder of 31 Marketplace and host of the podcast BOSS™ Talk takes over my mic and turns the interview on ME for this season finale episode!

Not only is La'Vista a colleague of mine in the marketplace, by supporting my podcast, she is also my friend who knows me well and wanted to dig into the launch of two very significant beacons for my business as we wrap up the season of Straight Talk About Sales…and who is Dr. Spice??

Here's what you can expect from this episode:

• Why the Straight Talk About Sales Podcast was created
• What Dr. Nadia has learned from launching her podcast
• Diving into why Dr. Nadia's new book is a must have resource
• What's next for Season 2 of Straight Talk About Sales

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• Straight Talk About Sales podcast
• Order "Sell Like A Lady"
• The Doyenne Agency

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales I am solo again and super excited about today's topic; I am speaking of your feelings of worthiness and how they coexist with sales! How do they work together or against each other?!

In my work over the years, I have seen so many women doubt themselves when it comes to the work they are doing, even feeling unworthy of what they are charging and the value they are adding to the marketplace. Some of those that we label the "strongest women we know" are dealing with thoughts of unworthiness and imposter syndrome.

So how do we, as women, get work through these emotions and start to understand that we are worthy and deserving of all the blessings that come our way, in and out of our business?

Resources mentioned in this episode:

• Register for The Power Session with Dr. Nadia Brown & La'Vista Jones
• The Doyenne Agency
• Order "Sell Like A Lady"

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn