Sales Culture Unfiltered with Dr. Nadia Y. Brown

In this episode of Straight Talk About Sales, I am joined by Stella Orange, the co-founder of Las Peregrinas, a creative and consulting shop that offers marketing and business collaborations to those who value being in cahoots with other masters on the edge of growth.

I invite you to listen in on our awesome conversation centered around marketing, messaging and sales. I believe that Stella has a unique philosophy on marketing that is quite different from what many of us may hear in the marketplace. So join us as we dig in!

Here's what you can expect from this episode:

• Exploring Stella's philosophy on marketing
• Creating sales experiences where people feel heard
• Gaining confidence in your sales conversations
• Does social media guarantee success
• Clarifying questions vs Overcoming objections

Stella has invited my audience to come write with her on Mondays at Show Up And Write, so please email her for the free digital key and go write with Stella!

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• Email - Stella Orange
• Las Peregrinas - Website
• Order "Sell Like A Lady"

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales I am joined by the award-winning Marketing & Media Strategist, Patty Farmer who is giving us the inside scoop on power partners and how they are integral to our business! Patty works with service-based entrepreneurs, small business owners, coaches, and speakers to identify their expertise, define their target buyers and convert their ideal clients to position them in the marketplace to maximize sales.

Patty is passionate about helping her clients design the lifestyle they want to live so they can make a BIG impact in the world, and BIGGER deposits in their bank account and to master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients. To sum it up, Patty helps you make your marketing profitable… not painful

Here's what you can expect from this episode:

• Why marketing seems painful for some and seamless for others
• What is a power partner
• How to leverage power partners in our business
• Starting the conversation around becoming partners
• How to identify the power partners you need

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• Free Magazine Subscription
• Marketing, Media & Money Biz Quiz
• Patty Farmer's Website
• Order "Selling Like A Lady"

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales, Alycia M. Huston certified NeuroLeadership consultant, trainer and speaker joins me as we talk about connecting the brain to our values which in turn creates success in sales and in our business.

Alycia honed her craft as a female biotech founder in San Diego, where after a decade of implementing growth strategies and leading an inclusive high-performance culture, sold the venture in 2014. She now incorporates her 20+ years of experience in neuroscience, communication, and empathy to develop, restructure and support business owners, companies, and corporations in developing a culture of belonging through her company, The Culture Cru.

Here's what you can expect from this episode:

• How do we create a successful business and generate revenue from a neuroscience perspective
• Alycia's unique journey to her own success
• The scariness of aligning your core values, business and the science behind it
• Seeking support when you don't have all the answers
• How Alycia's work supports women leaders

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• The Culture Cru - Website
• Alycia M. Huston - LinkedIn
• Alycia M. Huston - Instagram
• Alycia M. Huston - Facebook
• Order Selling Like A Lady

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales I have Pamela Slim as my guest and we are talking Tiny Marketing Actions! Pamela Slim is an author, speaker and business coach who works with small business owners ready to scale their businesses and IP.

You may be asking what Tiny Marketing Actions are, well TMAs is a program Pamela Slim teaches that consists of small daily marketing actions, delivered consistently over a long period of time, to build your brand, business and bank account!

Marketing and Sales go hand in hand like peanut butter and jelly! Join us.

Here's what you can expect from this episode:

• Pamela Slim's background and the path that led her to the work she does today
• Leveraging Tiny Marketing Actions in our business and the benefits
• How to build the ecosystem specific to your business world
• Which TMAs will get me my desired business results
• How to move past the marketing roadblocks we encounter

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• Pamela Slim's Website
• The Widest Net Podcast
• Tiny Marketing Action course - Starts Oct 12th
• Preorder Selling Like A Lady

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales I am excited to have my friend and founder of Startup Life Support, Isha Cogborn. This is a podcast about sales, but if you don't know how to find your audience and are unclear of the message to send then how do you make that sale? That is why I can't wait for you to hear what Isha has to share today! Isha helps entrepreneurs overcome the fear, frustration and isolation of starting a business.

With two decades of experience teaching experts, consultants and thought leaders how to make a greater impact with their message, Isha is also the creator of the Platform for Purpose Incubator, a comprehensive program that helps you develop the confidence and competence to share your voice on bigger platforms as a speaker, writer and on-air personality.

Here's what you can expect from this episode:

• The type of work Isha does for her clients
• Why it is important to have a concise and clear message for your audience
• How to hone in on the audience that's meant for you
• Reconciling the stories to share vs the ones not to share
• Getting in front of your ideal client
• Strategies to building your confidence in front of your audience

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• Personality Quiz
• Platform for Purpose Website
• Isha Cogborn - LinkedIn
• Isha Cogborn - Facebook
• Isha Cogborn - Schedule a Consultation
• Preorder Selling Like A Lady

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales, I am sharing what held me back at one time and I even found myself playing smaller, rather than entering sales conversations with confidence! In my work as a leadership trainer and sales consultant, I have witnessed so many women share these same stories as myself! What is holding us back? How can we be stretched out of our comfort zone? I am addressing those trends in today's episode, What's Holding You Back.

Here's what you can expect from this episode:

• What exact trends are holding women back in sales
• How to move past the uncomfortable
• Are you making the impact you desire in your business
• How making your self care a priority is key

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• The Doyenne Agency
• Straight Talk About Sales - YouTube

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

Are you feeling like you are constantly chasing leads and never catching them? Having potential customers lose interest before you even have a chance to engage? In this episode of Straight Talk About Sales I'm taking you into my archives to revisit a conversation about an issue that has been coming up a lot recently with my colleagues and clients - lead generation. There are a couple of different pieces to this puzzle. There's the lead generation piece of attracting the right number of people into your business according to your goals. Then there's the part of nurturing them into your community or pipeline until they're ready to buy. And what does the timeline for both of those look like?

Here's what you can expect from this episode:

• Identifying ways to generate leads for your business
• Thinking through your engagement strategy with potential customers
• Developing a holistic sales strategy

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• Sales System Diagnostic
• Sell Like A Lady

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales I want to talk to you about manners! But seriously, I have some tips on how to reignite old relationships without looking desperate. In business, relationships and sales go hand-in-hand. So in today's episode I want to share how to keep relationships with your prospects, community and email list strong.

Here's what you can expect from this episode:

• Understanding why you shouldn't treat your prospects like a booty call
• How to re-establish relationships with people you been in touch with for a while
• Diving into the importance of having a no strings attached communication strategy

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• The Doyenne Agency
• Straight Talk About Sales - YouTube

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales we are talking about MINDSET! I was always told that sales was a very important part of business. Without sales, your business can't grow. However, I never really enjoyed sales or was very good at it. I would often get anxious and stressed thinking about having to make sales calls or close deals. This led to me avoiding sales altogether, which eventually caught up to me. My business blew up and I was in a lot of debt. I realized that I had to make a decision- either stay in this negative cycle or make a change. I decided to make a change and started working on my mindset around sales. I released any judgment or shame I was carrying around my past decisions, got clear on my values and non-negotiables, and painted a vision for what I really wanted my business to look like.

Here's what you can expect from this episode:

• The importance of mindset in sales
• The difference between values and non-negotiables
• The role of belief in sales success

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• The Doyenne Agency
• Straight Talk About Sales - YouTube

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn

In this episode of Straight Talk About Sales I want to talk to you guys about qualifying your leads before getting on a call with them and what that looks like. Most of us have to get on the phone eventually with someone to sell them a product or service because how else are we going to make that money?! We want these conversations to be as easy and beneficial as possible and that starts with having a lead qualification process in place.

Here's what you can expect from this episode:

• Understanding why you need a lead qualification process
• Knowing how a lead qualification process protects your time
• Using identifying behaviors to choose prospective clients
• Diving into how preparation helps our prospects
• The importance of communicating genuine relationship with your prospect

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

Resources mentioned in this episode:

• The Doyenne Agency
• Straight Talk About Sales - YouTube

Connect with Straight Talk About Sales

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

Connect with Dr. Nadia directly on LinkedIn