How customer service and sales work together to increase profits in any business. Not taking care of the internal customer can impact your business very severely. Many businesses spend more time getting the external customer to buy the product and/or service and forget about the internal customer who takes care of all the small things to keep the external customer. Many organizations are not even familiar with the internal customer and because they do not take the same care to keep the internal customer happy it's reflected with their external customer leaving. Internal customers need to be communicated with to keep morale, productivity and service high to retain the employee the internal customer.