In this episode of the Sales Expert Podcast, hosts Oisin Browne and Darragh O’Connor are joined by Michael Fitzgerald, CEO and Founder of OnePageCRM, the Galway-based company behind the world’s first action-focused CRM. Used by small businesses in over 80 countries, OnePageCRM was named by Forbes Advisor as the Best Simple CRM in the World in 2024.

Michael shares how a simple sketch on a napkin grew into a globally used software platform. He takes listeners through the accidental beginnings of OnePageCRM, his obsession with simplicity, and the importance of designing technology that works the way salespeople actually sell.

• From idea to global product: How OnePageCRM was born out of necessity and built through customer feedback.

• Product-led growth: Why Michael prioritised customer experience over advertising and grew through word of mouth.

• Simplicity as strategy: How staying focused on ease of use and “zero admin” shaped OnePageCRM’s success.

• Customer connection: The lessons learned from visiting users across the UK in a camper van to understand their real-world needs.

• Sales philosophy: Why trust, consistency, and keeping promises form the true foundation of successful selling.

“Sales is about making promises and keeping them. That’s how you build trust, and trust is what wins the sale.”

Explore OnePageCRM at onepagecrm.com

In this episode of the Sales Expert Podcast, hosts Oisin Browne and Darrell O’Connor sit down with Joanne Sweeney, a leading voice in digital strategy and social selling. Joanne shares how she blends storytelling, sales psychology, and artificial intelligence to help brands and professionals grow online.

From her beginnings as a broadcast journalist to becoming a thought leader in digital transformation, Joanne unpacks her journey and offers practical insights for today’s sales professionals navigating the ever-evolving world of online engagement.

• The evolution of sales: How storytelling fuels authentic marketing and relationship-driven selling.

• The art of social selling: Practical tips for building a personal brand on LinkedIn and other platforms.

• AI in sales: How to use tools like ChatGPT ethically and effectively for research, prep, and messaging.

• Time-saving with tech: Why AI should remove the “drudge” work, not the human connection.

• Future forecast: What the rise of AI agents means for sales professionals and how to stay ahead.

“Visibility before you slide into someone’s DMs is crucial. Let people see your work, trust your voice, and understand your value before you make the ask.”

• Website: publicsectormarketingpros.com

• AI Podcast: AI in Six — Learn AI in just six minutes a day

• LinkedIn: Joanne Sweeney

In this episode of the Sales Expert Podcast, we speak with Sylvie Neylon, founder of Neylons Facility Management and author of Stop Digging and Start Climbing. Sylvie shares his remarkable journey from being made redundant at the age of 47 to building a company that grew to over €56 million in annual turnover and employed more than 1,500 people. He talks about securing his first major contract without a business plan, developing a company culture rooted in training and trust, and the creation of a unique in-house academy that gave Neylons a powerful competitive edge. Sylvie also reflects on leadership, building a board from within, and the emotional decision to sell the business. This episode is packed with insights for anyone in sales, business leadership, or entrepreneurship.

In this episode, we sits down with one of Ireland’s most iconic and unconventional entrepreneurs, Mattress Mick. From viral videos to building a household name in the bedding business, Mick shares how creative marketing, fearless branding, and staying connected to the community have been the cornerstones of his sales success.

Discover how Mick turned a struggling business into a cultural phenomenon, and learn the powerful lessons he’s picked up along the way about resilience, reinvention, and the art of grabbing attention in a crowded market.

What you’ll learn:

🛏️ How to build a memorable brand on a shoestring budget🎯 Why boldness beats blandness in sales and marketing📈 Mick’s unique approach to customer connection and loyalty🎬 Behind-the-scenes of the Mattress Mick documentary and viral fame

Whether you're in sales, marketing, or just love a good entrepreneurial story, this episode is packed with energy, honesty, and hustle.

In this episode of the Sales Expert Podcast, hosts Oisín Browne and Darragh O’Connor sit down with global sales performance leader Allan Versteeg, co-founder of Growth Matters, who has trained over 2,000 sales managers across 45 countries.

Allan's journey is anything but typical—from being fired from his first four sales jobs to becoming a renowned expert in sales psychology, coaching, and pipeline management. He shares powerful insights into what really drives sustainable sales success—and why understanding people is just as important as understanding products.

In this conversation, we unpack:

• Why coaching is the most underused lever in sales management

• How to build a healthy, predictable pipeline (and what most people miss)

• The value of structure and psychology in presentations and conversations

• The secret to making cold calls that actually land: honesty, humor, and relevance

• Why sales leaders must protect time for coaching—and how to measure its impact

• What to do if you're in a sales org with little or no support

Whether you're leading a team or looking to level up your own performance, this episode is full of practical advice, mindset shifts, and fresh strategies from one of the best in the business.

Oisin and Darragh are back talking to Ruairí Conroy,  the Vice President of Sales Development at Diligent Corporation. Ruairí shares his insights on sales development, the importance of coaching and resilience, and his experiences at Diligent. He also gives advice to sales development reps who want to advance in their careers. Join us as  Ruairí shares examine the glass half full mindset and its crucial importance to success in the workplace. And talks to us about  developing an ownership mentality for your career, approaches to workplace growth, and the power of developing admiration for others in the field. 

In this episode, Darragh and Oisin chat with Aaron Evans , Voted Top 20 Global Sales Enablement Expert . Aaron shares his journey from selling toys to sales excellence. He shares how Flow State helps organsations achieve scalability and growth. To help sales

https://flowstatesales.co.uk/

In this episode, we delve into the world of sales and business success with Chanelle, Lady McCoy, a renowned sales expert and one of Ireland's most accomplished businesswomen. From winning the prestigious All-Ireland Business Champion Award in 2018 to being recognised as one of the "50 Incredible People Shaping Modern Ireland," Chanelle shares her valuable insights and experiences in scaling her business and developing effective sales skills on in a global market.