In this episode of the Sales Expert Podcast, we speak with Bobby Kerr, an Irish businessman and entrepreneur, who shares his journey to success. Bobby talks about how he started in business and how he relentlessly pursued sales to ensure the growth of the Coffee business, Insomnia Coffee Company.

He also shares his experiences with franchising, developing a simple model for franchisees to control, and creating a concession agreement model with various high street stores. Bobby became renowned for his appearance on the TV show "Dragons Den," where he made nine investments and shared his experiences with each. Although retired, he remains busy and involved in several business ventures.

Bobby emphasises the importance of listening more and speaking less, and how good salespeople are those who can read what the customer wants and shape their product towards that end.

Before the end of the episode, Bobby shares information about his own podcast, "Life and Leadership," where he interviews successful business people like Pat McDonough, Amy Connolly, Pat Felon, Bernard Brogan, and others. The podcast is all about discussing life and leadership in places of inspiration or comfort for the guests. Overall, Bobby's insights and experiences provide valuable lessons for anyone interested in entrepreneurship and sales.

Bobby's website: bobbykerr.com 

Bobby's life and leadership Podcast: https://open.spotify.com/show/0wtu9JssjldBFstJOcgj1l?si=27bf1c5cb25643f2

In this episode of the Sales Expert podcast, we speak with Alison Edgar, an award-winning British entrepreneur, speaker, and author renowned for her expertise in sales. Alison shares her insights on the importance of building relationships with customers and understanding their needs to develop effective sales strategies. She also emphasises the significance of having a process and strategy in place to hit sales targets, as well as the role of empathy and confidence in selling. Additionally, Alison offers valuable advice for improving sales performance, such as developing trust and rapport with customers, being tech-savvy, and avoiding common sales mistakes.

Connect with Alison on LinkedIn: linkedin.com/in/alison-edgar

Alison's website: alisonedgar.com 

In this episode, we speak with Richard Roberts, VP of EMEA Sales at Centripetal, about the art of selling cybersecurity solutions. Richard shares insights on the importance of understanding your customer's values and needs, and how to differentiate your solution from others in the market. He emphasises the need for proactive rather than reactive cybersecurity measures. As someone with a background in psychology and software design, Richard also discusses the role of empathy and individualised sales techniques in the cybersecurity industry. Tune in for valuable tips on how to level up your sales game in this increasingly important field. 

To learn more about Centripetal: https://www.centripetal.ai/

To connect with Richard on LinkedIn: https://www.linkedin.com/in/richard-owen-roberts/

If you would like to contact the Sales Expert Podcast, simply send an email to: [email protected]

In this episode, We talk with Anne Conlon, the MD of All About Sales, about the keys to success in sales, the importance of valuing your products, asking the right questions, and not dropping prices to make a sale. She also shares her insights on the challenges retailers face in today's market and the importance of motivation for salespeople.

Anne's company, All About Sales, offers an online academy for sales training, covering everything from basic to advanced skills. Additionally, Anne shares her personal journey, from working in a store to founding a successful business, and encourages salespeople to set ambitious goals with a safety net and get a Sales mentor!

Whether you're new to sales or a seasoned professional, this episode offers valuable insights into how to excel in the field. Join us as we explore the world of sales and gain valuable tips and strategies for success.

Learn more about Anne & All About Sales here: https://allaboutsales.ie/

If you would like to contact the Sales Expert Podcast, simply send an email to: [email protected]

In this podcast episode, we speak with Peter Turley, MD of Sales Squared. We explore high-end selling and tapping into the customer's imagination to increase sales. Peter shares his expertise on boosting high-end sales by prioritising valuable, memorable, meaningful, and connected customer experiences. He emphasises the importance of keeping promises and understanding what's valuable to customers.

Learn about Petter here: https://peterturley.ie/

If you would like to contact the Sales Expert Podcast, simply send an email to: [email protected]

In this episode, we talk to Alan Kerins, CEO of The Inner Winner Institute. Alan shares his expertise in improving sales, communication, and collaboration within organisations. He highlights the importance of effective communication, being accountable for your actions, and understanding your team members' personal lives. He emphasises the  keys to his success in building strong relationships and selling the vision to create emotional connections. In addition, Alan discusses the importance of being accountable for your 50%, which means focusing on what you can control and taking responsibility for your actions. He also believes that leaders need to have a genuine understanding of what's going on away from work to support their staff and create a team that's driving forward towards a goal. Alan shares his experiences promoting strategic planting of trees in Africa with high-profile individuals on a team-building experience. He discusses the three keys to his success in building strong relationships with those he leads and how his passion for making a difference drives him to pursue his goals.

Connect with Alan on LinkedIn: https://www.linkedin.com/in/alan-kerins-37726025/

https://www.linkedin.com/company/inner-winner-institute/Linkedin

On this episode we talk to  John McArdle, the VP of Worldwide Sales for Channel Mechanics, as he shares valuable insights on effective sales strategies. According to John, the best salespeople are curious, coachable, and willing to walk away from negotiations if the customer isn't ready to buy. John emphasises the importance of building a trusting relationship with customers, understanding their needs, and paying attention to metrics such as pipeline conversion rate and close win rate for inside sales success.  

If you would like to contact the Sales Expert Podcast, simply send an email to: [email protected]

Visit Channel Mechanics' website to learn more. 

https://channelmechanics.com

John’s LinkedIn https://www.linkedin.com/in/johnmcardle1/

In this AI experimental episode, we explore the world of sales from the perspective of  artificial intelligence (AI). We created AI versions of ourselves and our AI guest, Maria.  We look at the capabilities of AI-generated content by showcasing the entire episode that was made using AI. From the voices to the text and audio and image, everything was created using artificial intelligence.

We used various AI tools, such as Soundful for the music and Imagine for images. Chat GPT AI generated the script, and Podcastle.ai captured the hosts' voices. As the digital hosts, we review the first three episodes of our podcast where we interviewed experts who spoke about AI's potential to change the sales landscape. This episode was entirely AI-generated, including the voices, text, and audio. While the voices are slightly robotic and cheesy, this audio is a great baseline audit and marker to see where the AI is and where it will be in the future. We didn't even turn on a microphone! 

If you would like to contact the Sales Expert Podcast, simply send an email to: [email protected]

Chat GPT: https://chat.openai.com/chat

Podcastle: https://podcastle.ai

Soundful: https://soundful.com

Imagine App: https://apps.apple.com/us/app/imagine-ai-ai-art-generator/id6444399339

Learn more about the growing field of AI and its impact on sales when we talk to Carlos Sanchez, Senior Sales Enablement and Training Manager for Visa, Europe, and a Lecturer for the Professional Diploma in Sales Management in UCD Professional Academy, about the impact of AI on sales professionals. AI is becoming increasingly important in sales, and salespeople need to be aware of its effects to be effective. As AI becomes more prevalent in the workplace, it is essential for sales professionals to understand how it can be utilised to enhance their work. Carlos explains that AI will gradually be incorporated into sales processes, with CRM systems being the first point of entry. Sales Enablement encompasses various elements, including training and content creation, and AI can be used to personalize these elements for the salesperson and customer. Additionally, AI will play a crucial role in lead scoring and forecasting, customer profiling, and customer engagement. As AI continues to evolve and impact the sales process, it is crucial for salespeople to stay informed to remain successful.

In this episode of the Sales Expert Podcast, we speak with Emma Butler, a Senior Sales Trainer from SalesSense International. Emma shares her journey in sales and the insights she's gained over the years. Emma shares valuable insights and tips for salespeople, including the importance of having a sales structure, the value of understanding high and low points in the day, and knowing one's strengths. She discusses the challenges and learning curve in field sales, the importance of tailoring the sales process to different types of people, and the role of questioning to understand customer needs and wants. Emma offers valuable lessons and practical advice for anyone in sales or looking to improve their sales skills.