In this episode of the Sales Expert Podcast, we speak with Bobby Kerr, an Irish businessman and entrepreneur, who shares his journey to success. Bobby talks about how he started in business and how he relentlessly pursued sales to ensure the growth of the Coffee business, Insomnia Coffee Company.
He also shares his experiences with franchising, developing a simple model for franchisees to control, and creating a concession agreement model with various high street stores. Bobby became renowned for his appearance on the TV show "Dragons Den," where he made nine investments and shared his experiences with each. Although retired, he remains busy and involved in several business ventures.
Bobby emphasises the importance of listening more and speaking less, and how good salespeople are those who can read what the customer wants and shape their product towards that end.
Before the end of the episode, Bobby shares information about his own podcast, "Life and Leadership," where he interviews successful business people like Pat McDonough, Amy Connolly, Pat Felon, Bernard Brogan, and others. The podcast is all about discussing life and leadership in places of inspiration or comfort for the guests. Overall, Bobby's insights and experiences provide valuable lessons for anyone interested in entrepreneurship and sales.
Bobby's website: bobbykerr.com
Bobby's life and leadership Podcast: https://open.spotify.com/show/0wtu9JssjldBFstJOcgj1l?si=27bf1c5cb25643f2