Learn more about the growing field of AI and its impact on sales when we talk to Carlos Sanchez, Senior Sales Enablement and Training Manager for Visa, Europe, and a Lecturer for the Professional Diploma in Sales Management in UCD Professional Academy, about the impact of AI on sales professionals. AI is becoming increasingly important in sales, and salespeople need to be aware of its effects to be effective. As AI becomes more prevalent in the workplace, it is essential for sales professionals to understand how it can be utilised to enhance their work. Carlos explains that AI will gradually be incorporated into sales processes, with CRM systems being the first point of entry. Sales Enablement encompasses various elements, including training and content creation, and AI can be used to personalize these elements for the salesperson and customer. Additionally, AI will play a crucial role in lead scoring and forecasting, customer profiling, and customer engagement. As AI continues to evolve and impact the sales process, it is crucial for salespeople to stay informed to remain successful.