Joe Williamson on how to price new offerings and more.

Adam Boyd from MarketSense, a Sandler sales trainer, discusses the importance of process, why you probably talk too much in sales, how to uncover a solution rather than prescribing it, building good habits, and more.

Jason Cohen returns for part 2, including what kind of company do you want and want to keep, why you should be honest, and more. 

Serial entrepreneur, WPEngine founder, and Smart Bear blogger Jason Cohen talks about how to sell as a technical founder against professional sales teams and big companies. You have more advantages than you think, but most small companies squander them.

We also enjoy a nice rioja.