Sales Gravy: Jeb Blount

Sales Follow Up Superpowers

On this Sales Gravy Podcast episode Jeb Blount (Virtual Selling) and Jeff Shore (Follow Up and Close the Sale) discuss the two sales follow up superpowers: Speed and Personalization.

The brutal truth is that salespeople have a big problem with follow up and it is holding them back. The good news, is this is a problem that is easy to fix.

On this episode you'll actionable tips and tactics that will instantly improve your sales follow up skills.

BONUS: Download our FREE How to Manage Your B2B Sales Team From Home guide to get the scoop on how top sales leaders are getting more productivity from their remote sales teams.

On this episode of the Sales Gravy podcast,  Jeb Blount (Virtual Selling) and Alex Goldfayn (5 Minute Selling) discuss the massive impact of small actions, done a little bit, every day. Listen to the other episodes in the series: Part One | Part Two | Part Three

Jeb – Does Faith Matter in Sales?

Alex, I've got a question for you about faith. This is not a religious question. It's a faith question.  

You are very convincing human being. You say that sales can be done in 5 minutes a day. Talk to people, call old customers, run the system. It works. 

So, I do it one day. Nothing happens. Then do it the next day and nothing happens. I do it the next day and still nothing happens. Then by the 4th day I'm like, “Alex told me to do this stuff, and I made these phone calls, but I didn't sell anything. So, I’m going back to sending emails because that’s easier.” 

How important is faith in the system, over a long period of time, to actualizing the five-minute selling process? 

Alex – On Faith in Yourself

Great question. Faith is a great word in sales.  Faith in the system is really about faith in yourself.  

This is important because, in sales we deal with failure and overcoming failure is the key to success. 

Faith is continuing to do the right things even when they're not working as well as you would like, because they are still the right things.   

In the book I have a two-week challenge: Give me 5-minutes a day for two weeks - that's 50 minutes over 10 days. That is just five proactive outbound prospecting calls a day.  

If you do that for two weeks, you will find more open opportunities and more close opportunities. It’s just two weeks of faith and here is no way that you won't improve your sales position.  

Jeb– On The Cumulative Impact of Small Actions

It's all about cumulative impact. The cumulative impact of small actions every day. Over time, these small actions add up to real numbers.  

But this requires faith because you can't prospect for a day, you can't do follow up for a day, you can’t do anything for a day and expect everything to suddenly change. It just doesn't work that way. You've got to do a little bit every day and keep doing it over time.  

Now let me give you the flip side of this question. What happens when it starts working? 

Salespeople have a bad habit of quitting the things that are working. Let's just say that I give you the two weeks and then it starts working. Then suddenly my pipeline is a little bit bigger, the deals in my pipeline start to move. Suddenly people are actually spending time with me and we’re having conversations.  

What happens then? I get busy and then I quit. How do I make sure that I don't stop doing what's working? 

Alex – Staying On Track With Small Daily Actions

You're totally right. Salespeople are busy. They're not sitting around. Therefore, the answer is you must schedule proactive, outbound sales calls into your day.  

Mark Twain said, “if you're gonna eat a frog, you might as well eat it first thing in the morning 'cause it's not gonna taste any better later in the day.”  

Firstly, do it first thing in the morning - at 8:00 or 8:30 or at 9:00. By 10:00 o'clock you want to be long done with this.  

Second, what do you do if you miss a day? The next day you come back to it and you get right back on track.  

It's like if you have a bad eating day. I've been trying to lose some weight. Yesterday was my wedding anniversary. My wife and I went out to eat and celebrate 19-years. We had a gigantic meal, and a huge dessert. I ate like a jerk, but it was awesome - a fabulous meal.  

So, my weight loss effort over? Am I done? Am I just going to give up and go back to the to the chips and the and the Donuts? nNo, I woke this morning and got back in the saddle. 

The easy way to do this is to use a timer. Set it for five minutes. When the Clock is running, you're doing your proactive work. You're making your calls. Then when it dings, your 5 minutes are up.  

Jeb – On High-Intensity Activity Sprints

I love the frog eating analogy.  There's a chapter in Fanatical Prospecting titled Eat the Frog. The point that I make in that chapter is that you should start your morning doing the hard stuff first because it's not going to get better for you the rest of the day.  

The timer method is how my mother, who is the most productive human being on Earth, runs her entire day. She carries a little timer with her and breaks everything up into 15-minute blocks.  

For example, she will be in the garden weeding. She sets the timer for 15-minutes and when 15-minutes is over she moves on to the next task in her day.   

Three hours of gardening feels like it's a lot just like three hours of rejection is too much. But, 15-minutes or 5-minutes, that’s doable.  

And, with just 15-minutes a day of effort, she has a pristine garden. 

Jeb – On Why Cold Calling Days Don’t Work

I had this client who was very serious about getting all of his salespeople in the office on Mondays for cold calling day. When I questioned him about it, he balked, “It’s very important for our company,” he said.  

So, I said, "Here’s what we’re going to do. I'll come to your office and we’ll sit together and observed cold calling day so you can show me how it works."  

At eight o'clock everyone came it, got coffee, and opened their laptops. At 8:30 a sales manager walks out onto the sales floor and says, “Everybody we need to get on the phones.”

The salespeople slowly start calling. Satisfied, the sales manager goes back into her office where she resumes sending emails. 

By 9:00 the salespeople are back up, walking around, getting coffee and talking to each other. The sales manager comes back out tells them to get on the phones.  

This occurs several times. By 11:00, the sales manager has given up and the salespeople are roaming halls.  

The senior leader I was sitting with was stunned. He truly believed that his salespeople were diligently spending 8-hours making cold calls. But this is not how humans work and it is certainly not how salespeople work.  

This is why I'm all about high-intensity prospecting sprints, done a little bit, every day. It's not about prospecting day, it's prospecting every day.  Small actions add up. 

Sequencing is the real secret to engaging hard to reach prospects. In our FREE guide Seven Steps to Building Effective Prospecting Sequences, we show you exactly how to build a sales prospecting system that works. Download it Free Now.

On this episode of the Sales Gravy podcast,  Jeb Blount’s (Virtual Selling) and Alex Goldfayn (5 Minute Selling) offer a simple strategy for overcoming your natural fear of rejection by breaking it into doable doses.

Jeb On Breaking the Fear of Rejection Into Doable Doses

Human beings fear rejection. We hate and avoid rejection at all costs. But, in Sales, your job is to go out and find rejection and bring it home.  

However, when you break your fear of rejection into doable doses, it gets easier to handle because, over time, when you face a fear repeatedly, you gain obstacle immunity.  

Alex On Using the Phone

Yesterday I had a video call set up with prospect. It was at the end of a long day of video calls. You know, where everybody is a little box on the screen, right? My brain was tired of being on camera, I just wanted to walk around with my phone - just put my feet up and not be on a camera.  

In some cases, I feel like there's more dimension and depth to a phone call as compared to a video call. 

If you can get good at the telephone you will put so much distance between yourself and the 95% of sales people who don't do well on the telephone, that they will never be able to catch up with you.  

That's how important the telephone is right now. 

Jeb On Blending

It’s about blending. Salespeople need to get used to the word blending because, blending is how we will be selling going forward. With Virtual Selling, it is about meeting the buyer where they are. You should use the communication channel that is right for the moment.  

But salespeople are not having synchronous conversations – especially by phone – because they are afraid of being rejected.  

This is exactly why I think your 5 Minute Selling System is powerful.

If you just do it a little bit every day – even five outbound calls per day – you reduce these fears to a small part of your day. But, as you start facing that fear, a little bit every day, it will get easier for you to handle the rejection. 

And basically, what you start doing, is building a chain of days in a row where you're investing in conversations with customers. 

Think about it, 30-days of five minutes a day talking to your customers. What happens to your pipeline? Your business? Your income?

What happens inside of you?  

Alex On Asking More Often

In baseball, if you fail 70% of the time, you go to the Hall of Fame. For salespeople, if you're failing 80 to 90% of the time, you're doing damn good! 

So, when we try to avoid every single no, we don't give ourselves the opportunity to get the yeses that make us successful. 

The salespeople who get the most no's, the ones who get the most rejection, are the ones who are most successful. Because, they're the ones who are asking the most. 

It's simple. If you get the most no's you get the most yeses.  

Thomas Edison said that many of life's failures are people who did not realize how close they were to success when they gave up. 

So, if you've already been rejected eight times by this prospect, the ninth rejection is literally no worse. It's the same. There is no difference. 

Jeb on High-Intensity Prospecting Sprints

I'm working with a group right now and we are running high-intensity prospecting sprints. We're doing 10-minute phone blocks.

It’s a simple cadence: 10-minutes, 10 dials, with a goal to set one appointment.  

It's just so easy for people to rip off 10 dials. Leveraging this methodology allows them to get a whole lot prospecting done in a short period time with better outcomes.

Because we break rejection into doable doses (10-minutes at a time) it’s easier for them to remain motivated and focused.  

On Accomplishment in Small Doses

And it makes you feel more confident and accomplished because you're having positive interactions! You’re going to feel better about yourself.  

You connected with someone. You feel positive and that's a much better feeling than avoiding the phone and procrastinating. 

That bit of success is going to make you want to do it again. If you get focused on talking to people 5 minutes a day you can grow your sales tremendously. But, you're going to want to do more than that. And, you will.

On this episode of the Sales Gravy podcast,  Jeb Blount's (Virtual Selling) and Alex Goldfayn (5 Minute Selling) teach you how to eliminate cold calling by talking with people you already know.

Jeb: On Why Talking to People You Know Can Eliminate Cold Calling

“Welcome back to part two of my conversation with author Alex Goldfayn about 5 Minute Selling Skills. On this episode, we discuss one of the greatest sources of new pipeline opportunities.   

It's the people that you already know. Talking with the people you know is an easy way to eliminate cold calling.”

Alex: On Planning Who You Will Call

 "I feel like we don't call people because we don't know who to call, right? Unless you're using a CRM perfectly, it's not going to tell you who to call. It's a list of names and numbers.  

At the beginning of the week for five minutes, write down who you're going to call that week. For example, customers that just made an order with you.

Right now, try thinking of five customers you haven't talked to in three months or more, you can't do it because you're not talking to them. They're not in your head.

Customers who used to buy from you but stopped are another group of people that's very difficult to think of because they don't call you to break up with you. They just go away. You know, they go away quietly, so we need to plan who to call. 

And then we have the whole rest of the week to call a few each day. If you don't want to call them directly send a text or email to set up that phone call.

I think the only semi valuable use of email in the sales process job is to set up the phone call. Otherwise, it's nearly useless. In business to business, selling right and email is just slightly better than doing nothing at all.

Plan your calls and then write down what happens. What did you say? What did they say and then? What's the dollar amount associated with that interaction?

Because then once you fill that in, that becomes a goldmine that you can follow up on. The most successful people follow up a lot more than other people. 

So, plan who to call and then track how those calls went and what was said and what the opportunity dollar value is. If you do those two things, each thing takes 5 minutes. The calls take 5 minutes. The things to say on the calls take 5 minutes. 

How can you not grow if you're making hundreds of additional proactive communications a year?"

Jeb: On Eliminating Cold Calling By Talking With Inactive Customers

"It really is that simple.

Let’s start with customers that just aren't doing business with you anymore. To me, this is the gold mind of all gold mines.

When we're working with clients who want to accelerate growth, engaging inactive customers is almost always where we go first.

I had one client, for example, that had a half a million inactive customers in their database. We pulled the list and just picked up the phone and started calling them. We did exactly what you said Alex. All we did was call them up to say hello.

In one hour, we sold $1,000,000 in business.

Now most of that was to one business that was expanding rapidly. We got the owner on the phone and the he was ready to buy. He said he was just about to put out an RFP."

Alex: On the Rewards for Being Present

"It was so hard for me not to jump in in the middle of that, I had to really practice my silence technique there because I got excited by what you were saying.

You got that business sitting at that conference table because you were present and nobody else was. The guy even said I was just about to take his business somewhere else. But you're here, so I'm going to reward you with business

If you're the customer, you feel an obligation to a salesperson who makes the effort to pick up the phone and be present.

And, by the way, they. It wasn't like you were cold calling. I mean, it wasn't like there was somebody who didn't know you. They had a relationship with your business in the past. They were familiar with your brand. There's nothing to lose by calling them.

In no place in any of my books or any of my consulting work do I say that salespeople should be cold calling. All of us should be calling people who we know. I understand, some people have to cold call, but we all know hundreds of people that we can connect with them, catch up with, and some of them, as you said, have already spent money with us.

Your customers want to hear from you because they want to know you care. And the tragedy of it, is because of our fear, when we don't call them, we hurt them, and we hurt ourselves, and we hurt our families. Because of stupid fear."

Learn exactly how to grab your prospect's attention and engage them in conversations in our FREE E-Book called Seven Steps for Building Effective Prospecting Sequences

On this Sales Gravy podcast episode Jeb Blount (Virtual Selling) and Alex Goldfayn (5 Minute Selling) discuss why text messaging is not a substitute for talking with people.

This is Part One in our series on 5 Minute Selling - how to get a massive amount of sales activity done, a few minutes at a time.

Just Texting It In

On this episode Jeb tells the story of a lazy sales rep who lost his business that because he began "texting it in" rather than interacting by phone.

"A year earlier, text became his primary channel. Where we used to talk, now he never called. He was no longer blending texting into his account management process; texting had become his account management process.

If he had an upsell or special offer, he sent it via text. When it was time to restock, he sent a text.

Soon, I started to feel that he was taking me for granted, like he felt he no longer needed to make an effort in order to keep my business.

Sadly, for this account manager, one of his competitors called me. She invested in the relationship. I gave her a little of my business and she did a great job. As the business relationship bloomed, I gave her more and more of my business. Soon she had it all."

Text Messaging is Not a Substitute for Talking With People

This is the dark side of text messaging. It’s fast and easy, but it is not a substitute for talking with people and investing in relationships.

Interpersonal communication is a combination of words, voice tone, body language, and facial expression.

Since stakeholders cannot associate the words in your text messages with the context of your voice tone and facial expressions, they assign their own meaning, which can lead to miscommunication, or, in Jeb's case, resentment.

Virtual Selling Skills Training gives your sales team the tactics, tools, techniques, and strategies to remain relevant and competitive in the ever-changing environment of modern sales.

On this Sales Gravy Podcast episode Jeb Blount (Virtual Selling) and Anthony Iannarino (Eat Their Lunch) get down and dirty about why salespeople need to adopt a phone first approach to outbound prospecting sequences.

Three Reasons Salespeople Default to Email for Outbound Prospecting

There is no tool in your sales arsenal that is more powerful than the phone. None. Yet sales professionals across the spectrum have abandoned the phone for spamming prospects with an endless stream of email.

Fear of the Phone

In many cases this destructive behavior has its origin in fear. These salespeople are afraid of rejection and therefore avoid talking to people. Email allows them to keep people at arms length.

Ignorance of the Power of the Phone in Outbound Prospecting

In other circumstances, it is a case of ignorance. Salespeople have been blasted with the false message that the "phone no longer works."

They've been lead to believe that the only way to effectively prospect is by email. Therefore, they stuff outbound prospecting sequences with spammy emails rather than leading with the phone first.

Leadership Failures

Finally, there is the failure of leadership. From sales managers to marketing organizations, salespeople are not being taught how to do outbound prospecting by phone or held accountable for talking to people.

Leaders, through their actions and inaction, encourage email first vs phone first outbound prospecting sequences. This results in thin pipelines and, in many cases, a negative impact to the company's brand.

Phone First Outbound Prospecting Sequences

The objective of outbound prospecting sequences is to improve the probability of engaging a prospect. For this reason, sequences deploy multiple communication channels and prospecting touches over set duration of time.

The key to effective outbound prospecting is talking to people. So, for best results, front load your outbound prospecting sequences with phone touches.

The phone is the easiest and fastest means of engaging in conversations with and setting appointments with high quality prospects. Therefore, to fill your pipeline faster, in less time, lead with a phone first approach on outbound prospecting sequences.

We created a new FREE guide to help you build better prospecting sequences called Seven Steps to Building Effective Prospecting Sequences

Mastering the "Yes - And" Sales Improv Framework

Ever been caught flatfooted when a buyer throws an unexpected objection at you? It turns out that improv can help you handle it and increase sales.

On this Sales Gravy Podcast episode, Jeb Blount (Virtual Selling) and Gina Trimarco engage in a fun discussion on how to increase sales with improv. You'll learn how developing the same skills comedians and actors use on stage, can help you in front of buyers during sales conversations.

Improv is the art of off-the-cuff, un-scripted comedy in which the actors respond to cues from each other rather than reading from a set script. The most important keys to effective improv are listening, accepting, and leveraging the "yes-and" framework.

Sales improv helps you increase sales by:

Becoming more confident

Being present and in the moment

Building sales conversation organically

Asking better questions

Being a better listener

Keeping buyers engaged

Detaching from outcomes

During the podcast, Jeb and Gina demonstrate the "Yes-And" improv framework and Jeb fails miserably. The good news is the “yes-and” improv motion is easy to learn with practice. Mastering this framework is the key to increasing sales with improv.

Gina also shares her inspiring entrepreneurial story about how she built her sales improv training business. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds to teach sales professionals improv techniques.

Starting a B2B Podcast is a Smart Virtual Selling Strategy

On this episode of the Sales Gravy podcast, Jeb Blount (Virtual Selling) and James Carbary (Content-Based Networking) discuss how starting a B2B podcast can elevate your personal brand and build familiarity.

Familiarity Leads to Liking

In Sales, familiarity is powerful because familiarity leads to liking. When people are familiar with you, the more likely they'll be to engage on prospecting calls and feel comfortable with you on virtual sales calls.

Familiarity is virtual selling lubrication. It takes the friction out of virtual communication and makes everything easier. The lack of familiarity is why you get so many objections. When people don’t know you, it’s much harder for them to trust you.

To build familiarity, you must make a direct investment in improving the awareness of your name, expertise, and reputation. Starting a B2B podcast is such an investment and, one that will pay huge dividends.

The Virtual Selling Book

Virtual Selling is hot. Smoking hot! Because, to remain relevant and competitive sales professionals must learn how to engage prospects and close deals in a virtual environment.

This is exactly why you need my new book Virtual Selling.

In Virtual Selling I teach you exactly how to gain a powerful competitive edge and crush your competitors by leveraging virtual communication channels.

Don’t walk, don’t wait, don’t hesitate. Go get Virtual Selling now. It is a run-away best seller for one simple reason. The techniques, tactics, and skills I teach you in Virtual Selling work.

Open yourself up to new opportunities

It's difficult to see new possibilities during this crisis. It seems like we've been in this pandemic for years rather than months. Secretly, most of us have been living with the hope that the coronavirus pandemic would be over quickly and that we'd get back to normal.

With the new surge in cases, what is becoming clear is that everything has changed, that there is no going back, and that the only thing we can count on is new possibilities. In Coronavirus Talk #8, I discuss why it is important that you shift your mindset now so that you are looking though the windshield rather than in the rear view mirror.

Adapting to A New Reality

The last time I came to you with a Coronavirus talk, it was way back in April. We were talking about gratitude. And a lot's happened since April.

One of the things that happened to me was that I wrote an entire book, an 85,000 word book on Virtual Selling. And it's something that normally takes me 18 to 24 months. And I was able to focus my attention and get it done.

This is one of the lessons that I've learned during coronavirus. There are all these new possibilities, different things that we can do. And I've heard a lot of people, very smart people, talk about how, even though it seems a little bleak right now, this coronavirus pandemic is going to launch an entire new wave of innovation and it's making a lot of us think differently.

I think I told you in a previous talk that I was rethinking in fact, a lot of my values, and it's helped me, as a CEO, begin to transform my company, Sales Gravy, into a different company, and to grow faster.

The reason that I'm back, because I really wasn't planning on any more coronavirus talks, is because the coronavirus is back with a fury. We're seeing cases popping up everywhere. Now we're shutting things down again. There's a little bit of panic. I think we're looking at some stiff economic headwinds if we don't get this under control.

Everything Has Changed, Especially in Sales

And a lot of folks who were thinking that we were going to get back to normal are now faced with the truth, that there is not going to be a "back to normal." Everything has changed and it will continue to change.

And it's no different than what happened to us after 9/11. After 9/11, we were expecting things to go back to normal and they never really did. We've traveled again and we continued on with our lives, but security never changed in airports. And the way that we looked at the world, it was always jaded after that moment.

Now, I'm not saying that the coronavirus caused us to look at the world with a jaded view. I think it's going to, like I said, open up new possibilities. And I think for all of the folks who were holding on to the hope that we will go back to normal, I think right now you're getting a massive wake up call, in particular with salespeople.

Differentiate with Virtual Selling

Because if you're in sales, you know that everything has changed and it is not going back. If you want to be relevant, if you want to be competitive, if you want to differentiate, you have to learn how to sell differently, which means you have to adopt new tools, which means you have to become good at virtual selling, and you have to do it now. That is a fact.

Look, I'll admit that I was like a lot of folks. I believed that this would be over quickly. I wrote a book called Virtual Selling, expecting that it would have a short life cycle that it wouldn't live very long because people would get back to what we were doing before and back to normal.

And now you can see, as the cases have picked up and as we are really coming to grips with the fact that we're in this for the long haul, that the truth is, is virtual selling is the way that we're going to move forward.

Rise to the Occasion

But here's the good news-- and we're getting this in from everywhere across industries, the size of companies, in different countries, everywhere-- we're hearing over and over and over again about sales professionals and companies, including my company, who have had the best months, best quarters of their entire history in sales. They're crushing records.

My company's had three months in a row of record sales at a time when I truly believed that we would be in deep trouble. And what we're finding is that virtual selling has made us more productive. We're able to have more conversations, talk to more people. We're able to accelerate sales cycles. We're able to connect with people when we weren't able to connect with people before, because virtual selling makes it easy.

What does this mean?

Well, it means that the coronavirus pandemic has been transformative for the sales profession. It has made us better. And salespeople everywhere are improving their skills and they're making more money because they rose to the occasion.

This in fact is the lesson that I hope to teach you in this coronavirus talk. You have a choice, you can change your mindset and you can open yourself up to all the new possibilities. You can create a new vision for yourself. Or you can look backwards and hope that things will go back to the way they were before. You can see the world as a dark place with no hope. That's a choice.

And if you look at the world with new eyes and you see those possibilities, you never know which one of those possibilities that you might capture, that could change everything for you and your family.

Create a Vision

So here's my challenge to you: What I want you to do is peel away some time to just sit quietly in silence. Turn everything off, no phone or devices. It's okay to have a pen and a piece of paper if you want to take some notes.

And I want you to sit and think about all of the possibilities for your career, for your life, for your family, for your business, even for your community, and your country. And I want you in that moment to begin the process of sketching a new vision for yourself, who you're going to be, what you're going to be, what makes you happy? Where do you want to go?

This is Just the Beginning

Now, this doesn't have to be big and audacious. This can be small. It can be incremental. The exercise itself is just a starting point. It's a beginning, it's a shifting of your mindset. It is getting you to start looking out of the windshield to the road ahead of you versus staring in the rearview mirror and looking at what's behind you.

And in that moment, you will begin to transform because you will see that there are tons of new possibilities that lie before you. I mentioned my brand new book, Virtual Selling, and you can pick it up right now at Amazon, iBooks, at GooglePlay, or wherever books are sold.

More Coronavirus Talk Episodes for New Possibilities:

Prospecting Coronavirus Talk #1

Excuses Coronavirus Talk #2

The Gift of Time Coronavirus Talk #3

Confusion Coronavirus Talk #4

Fear and Worry Coronavirus Talk #5

On Mourning Coronavirus Talk #6

Gratitude Coronavirus Talk #7

Find out for yourself why more than 10,000 people have already enrolled in the Selling in a Crisis course. In this comprehensive course, you'll learn the techniques and mindsets required to navigate and sell effectively in the current economic crisis.

Shifting Initial Sales Meetings From Face to Face to Video Calls

One of the most effective points in the sales process to leverage video sales calls and virtual selling skills is the initial meeting. The initial meeting is first step in the sales process. It is the appointment you (or your sales development rep) set during outbound prospecting or from an inbound lead.

The objective of the initial sales meeting (often the first step in the discovery process) is three-fold:

Make a great first impression and develop an early emotional connection with the stakeholder(s)

Fully qualify the opportunity to determine if it makes sense for you to move to the next step with the prospect.

Generate enough interest with the stakeholder(s) to motivate them to advance to the next step in the sales process.

Effective Initial Meetings

An effective initial meeting should be about 30 minutes in length and no more than sixty. Your primary goal is to close for the next meeting (based on the complexity and length of your sales cycle).

discovery

demo

presentation

In situations where the opportunity is not a good fit, poorly qualified, or the timing is wrong, you’ll want to walk away.

Sometimes the stakeholders will not have enough interest to move forward and won’t set the next meeting with you.

I disqualify between 30% and 50% of prospects on initial meetings and never move forward with the next step.

For example: If you conduct ten initial meetings over the course of a week, about half will advance to the next step. Depending on your closing ratio, 1-2 of those will move on to closed/won.

Of course, some delusional salespeople throw proposals at every prospect, regardless of qualification. This is a terrible drain on productivity and a waste of resources.

Video Sales Calls are More Efficient for Initial Meetings

A good field rep can handle no more than ten face to face, initial meetings per week and still have time for other important sales activities such as prospecting, discovery calls, follow-ups, and presentations.

Most reps never even get close to ten a week. There just isn’t enough time in the day to do more. Driving to initial meetings, and other sales calls eats up the day.

But, that all changes when sales reps cut out the windshield time and shift initial meetings from in-person to video.

There are four benefits to shifting initial meetings to video sales calls:

You’ll increase the number of initial meetings you can conduct a week, which increases the number of new opportunities advancing through your pipeline, which in turn increases the number of deals you close.

Because video sales calls tend to be shorter than in-person calls and you eliminate drive time, you immediately become more efficient.

You’ll face fewer prospecting objections. More prospects will agree to meet with you because a short video call (to determine if it makes sense to work together) is easier for them consume and lowers their risk of wasting time with you.

Reduced travel costs.

In Modern Sales, Speed Matters

For many field salespeople, the idea of conducting initial meetings via video, rather than in-person, seems un-imaginable. There is no doubt that in-person communication is more effective.

However, the efficiency you gain by shifting initial meetings to video sales calls more than makes up for not being there face to face. You’ll be able to conduct far more initial meetings, resulting in a bigger pipeline, and more sales.

The good news is video sales calls, are the closest facsimile to being there in person. Done well, they open the door to deeper relationships, understanding, emotional connections and trust.

In modern sales, speed matters. Blending virtual selling into your sales process makes you more agile. This allows you to move faster, become more productive, and shorten the sales cycle.

Learn more about virtual selling and improve your virtual sales skills with Jeb Blount’s blockbuster bestseller: Virtual Selling: A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast