Sales Marketing – hopnlogy

We talked about the fact that we should talk about it for a loooong time.  Then we finally talked about it.

When don’t brewers want to buy your hops?  When they are navigating hundreds (thousands?) of drunken consumers at a beer festival.

If you can put up with Gregg’s coughing this is your entry point into brewer conversations.  Don’t know anything about brewing but you’re selling ingredients to brewers?  This is for you!

We rant on other folks’ rants.  Topics include the WeWork-ization of pubs and hiring bias.

Craft brewery sales, IPAs taking over entire product lines and sourcing issues.  We’re back with another new episode!

Our first “Top X” list, which is really more of what *not* to do.

My favorite episode title ever.  Juicy, Dank, and other sensory science buzzwords to help you speak to your brewers.

Our first interview episode, with Scott Manning of Vintage Brewing Company.  We test many things this time around, including in-person recording, Beer ‘er No and Beer the Name.

Quality as it relates to getting your products into the Brewer’s hands, and I think the first appearance of “hops in a garbage bag”.

Growers and Brewers, sitting in a tree.  Trying to make an IPA that doesn’t smell like cat pee-pee.

Not one of my best poems, but you get the idea.