In another powerful case study, James Schramko and Taki Moore discuss the principles that brought in more clients and allowed expansion for a service-oriented business.

Taki’s student Rob had hit the ceiling in his capacity to take on clients. There seemed no room for scaling in his book-writing and promotion service. In this episode of SalesMarketingProfit, see how a change in sales strategy and the smart use of frameworks led to greater profit and the creation of a genuine business for Rob.

 

In this week's episode:

01:58 - Introducing Rob

02:49 - The concept of "unwrapping"

04:09 - The full situation

06:10 - No capacity for scaling

07:55 - Attract, convert, deliver

09:07 - What Taki and Rob did

10:21 - The importance of frameworks

10:49 - Does enthusiasm really sell?

11:55 - A strange interruption

12:45 - Playing doctor

14:36 - From one sale in ten calls  to one in two

16:40 - A formula for value

17:03 - The money map

18:48 - A look at Rob's sales funnel

22:47 - The point of qualifying prospects

24:39 - What Rob's clients get

25:43 - The scaling process

27:22 - Rob's results

28:56 - In summary

31:28 - Action steps for the listener

 

Download the Money Map Workbook

Tweetables:

Be the doctor, not the pal. [Click To Tweet]

Value equals price times ten. [Click To Tweet]

Seek to assess rather than impress. [Click To Tweet]

 

Feel free to leave your comments below

 

Visit James

Visit Taki

Learn about the best selling strategies and staffing techniques in this latest episode of SalesMarketingProfit.

Our case study subject this week thought that doing sales was out of his league. By learning a more effective definition of selling and applying the right sales principles and techniques, he was able to grow his business and improve his lifestyle.

In this episode:

01:57 - Today’s case study: A video production business

02:43 - The real cost of hiring interns

03:18 - What is the Noah Principle?

04:25 - How to build a strong team

04:43 - The idea of a natural salesperson

06:07 - Are you committing an expert error?

06:35 - The true definition of selling

07:38 - Myths about selling

07:58 - 6 seed questions to place a sale

09:20 - 2 kinds of buyers

09:26 - Are you selling to “the man around the corner”?

10:10 - A common mistake to avoid when selling

10:50 - The primacy-recency effect

11:20 - The right time for a call to action

12:20 - Furthering the sale

13:03 - Success through true understanding of sales

14:20 - How to run a business while on the go

15:02 - Learnings from the case study

21:19 - 4 big takeaways

22:06 - Action steps

 

Tweetables:

Who is your Noah? [Click To Tweet].

6 seed questions to place a sale. [Click To Tweet].

Avoid these common mistakes in selling. [Click To Tweet].

Turn curious to committed. [Click To Tweet].

Sales isn’t a dirty word. [Click To Tweet].

 

Leave your comments below

 

Visit James

Visit Taki

Get inspired and step up your game. Stop staring at the witch and give it a flick.

Want to be more than just a worker? Take inspiration from this episode's case study of a professional who switched from a one-to-one to a more profitable one-to-many business model. Listen and ask yourself: Is it time to flick the switch?

Topics discussed:

00:55 - Sincere thanks to our listeners

02:13 - The advantage of a dominant left brain

03:02 - From practitioner to coach for practitioners

04:45 - Can you get paid without even turning up?

07:10 - Getting attention and selling the program

08:03 - Wait for this juicy tip

08:52 - Sell it, then build it

09:43 - From zero to $19,000 in 2 weeks

10:13 - How to have more impact

13:23 - 4 campaigns to promote a webinar

14:46 - Some handy tech solutions

17:01 - The 4 emails you send

19:26 - What if you have no case studies yet?

21:26 - Tips to get them to show up

25:29 - What to do if you're not techy

26:33 - The 6 things you do in a webinar

29:25 - Jealousy is a big deal

30:20 - A good technique

31:45 - Lessons learned

32:52 - Taki’s flick of the switch

34:30 - Dude, Rockstar, or Taki

35:05 - News and events

35:45 - Where to check out Taki’s events

36:45 - Leave us a voicemail

37:42 - A simple request

38:06 - Action steps

 

Tweetables:

Sign up, show up, pay up, follow up. [Click To Tweet]

The problem, promise, proof, poke framework. [Click To Tweet]

6 must-dos in a webinar. [Click To Tweet]

Flick the switch! [Click To Tweet]

 

Please comment below

 

Visit James

Visit Taki

Are you feeling limited in your business? Find out what you could be doing to expand your capacity and attract more clients.

This week, Sales Marketing Profit puts the spotlight on Greg Merrilees from James' SilverCircle mastermind. Learn how this gifted designer went from just getting by in his business to making significant profit through expert help and powerful techniques.

This week in the podcast:

01:47 - A word on this show’s format

03:10 - The Greg Merrilees marketing tactic to get noticed

03:44 - The challenges of catering to wholesale clients

04:47 - There must be something more

06:00 - The Capacity Marketing See-Saw Technique

07:21 - Why do you have an office?

08:54 - Lessons to gain from Greg's marketing execution

10:34 - The value of the right domain

14:55 - Zero to $25K monthly profit

18:27 - What would break first?

19:21 - The payoffs of going remote

20:47 - Getting the perfect client

22:42 - The impact of physical objects in a digital world

25:07 - The hairdresser close

26:13 - Big takeaways of the episode

27:47 - Sales Marketing Profit hits number 1

29:23 - Content that people want to share

31:03 - Feedback from a fan

32:38 - Questions to ponder

 

Tweetables:

Fix your capacity. [Click To Tweet]

Do you really need that office? [Click To Tweet]

Domain names really count. [Click To Tweet]

What can you send your best prospect? [Click To Tweet]

 

Please comment below

 

Visit James

Visit Taki

Get tested and proven business tactics from two established experts in the marketing field.

Business experts James Schramko and Taki Moore welcome you to the first ever episode of Sales Marketing Profit, where they back up practical business strategies with real-life case studies and real results.

In our very first episode:

01:14 - Introducing the hosts

02:38 - What you're in for

03:38 - Our first case study

05:38 - A podcast aborted

06:54 - James' speaker briefings

07:39 - Only work with the right people

08:38 - When you're not allowed to pitch

09:25 - Taki's 3-step strategy

10:13 - Pre-presentation harvest

13:01 - Post-webinar: The free offer

15:53 - Taki's surfing mishap

17:17 - Don't call it a sales session

18:22 - Good marketing makes sales easy

19:38 - The nine-box structure

20:46 - First three squares

24:30 - The middle row: 3 faces

27:46 - The last three boxes

28:33 - Practical rejection

32:00 - The case study results

32:48 - Additional tips from James

35:36 - Lessons learned

40:48 - Action steps

 

Tweetables:

Good marketing means less selling. [Click To Tweet]

Framework before work. [Click To Tweet]

Never be desperate for a deal. [Click To Tweet]

 

Post Your Comments Below

Visit James

Visit Taki