Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Pitch and purpose sound like two very different things that aren't related at all, but all too often, sellers are pitching their products, instead of speaking to the buyer's purpose. Especially now that a lot of us have moved to remote selling with the onset of COVID-19, there has been less interaction, less collaboration, less purpose, and more pitch; And buyers are more turned off than ever on the traditional sales pitch approach. As salespeople, we have to make meetings collaborative, ask more questions, speak less, and not get so enamored with sharping a presentation or a demo. Sellers should be in collaboration mode, not broadcast mode. In this expert sales interview hosted by John Golden, Thomas Pisello will teach you how to go from pitching to a purpose.

How do you manage your manager? Managing upwards is one of the most underrated, yet critical skills that you can have as a frontline salesperson. It can make your direct report happier and calmer, which will, in turn, make your job easier, more peaceful, and better overall. Especially during the current crisis, sales managers are more stressed-out than ever, and might be extra emotional right now.

Crisis leadership is the ultimate type of leadership, and it can be utilized to help businesses who are currently facing uncertainty, and who will face uncertainty in the future. The state of the business world after COVID-19 left a lot of people really shaken. Many organizations found themselves unprepared and unsure of how to proceed. Mary Kelly discusses leadership during a crisis in this expert sales interview, hosted by John Golden.

Customer success is a vital, yet often overlooked part of keeping and growing a business. All too often, companies struggle with onboarding and engaging their clients in a way that gives the customer maximum value. You put so much work into developing a great product or service, a ton of time and effort into marketing and talking to potential customers and clients, and highlighting how what you offer can meet a need, but the ball gets dropped when it comes to keeping and maintaining customers and getting them to renew with you.

Customer experience has become a bit of a buzz word over the last few years, and for a very good reason. Customer experience can significantly influence your overall sales. If your customers have a bad or negative experience with your company or brand, it can be a death sentence for your organization. But, if they have a really remarkable, awesome experience, it can help you generate more profit. Dan Gingiss explores the importance of customer experience and how to use it to sell more in this expert sales interview, hosted by John Golden.

There are a lot of people out there who might be especially nervous about hitting your quota after the shifts that COVID-19 has brought into the climate. Some of you might have been nervous about hitting your quota before the pandemic hit, and are even more nervous about it now. However, everyone has been through experiences in the past, be it something that happened on a personal level, or an unexpected change that happened on a professional level

Helping businesses get through a digital transformation of sales and marketing can be challenging. Many companies claim to have advances in technology, but are just putting out lip service and not actually delivering on those claims. With the changes that have come about from COVID-19, it is more evident and apparent than ever which companies have their digital transformation in check, and which ones don't.

We are in the midst of a crisis. COVID-19 has significantly altered the way that things are done, on many different levels. One of the things that is a challenge to people now, and will continue to be challenging in the future, is how to effectively lead an organization, and yourself, out of this crisis and into a new reality. Kim Bohr, podcast interviewed by John Golden, explores how to lead salespeople in a pandemic.

Everyone in the world is currently faced with a unique, completely unprecedented, and entirely unpredictable experience. COVID-19 has forced changes throughout the entire business world, making agility more important than ever. There are a lot of people in sales, leadership, management, and marketing that are going to have to pivot and adjust to the circumstances at hand, and ensure that they can approach these changes in the best way possible, without getting overwhelmed.

Most people do not associate the sales process with an enjoyable activity. Usually, the most common thing that comes to mind when thinking about a sales process is a horrible sales experience that still haunts your past. But there is a way to redeem yourself from those haunting sales calls, and turn the sales process into something is actually enjoyable.