In this episode of the Sales Prospecting School podcast, we talk distill Dan Kennedy's book 'No B.S. Direct Marketing' down to its 10 rules.
https://www.amazon.com/B-S-Direct-Marketing-Non-Direct-Businesses/dp/1599185016/
Those ten rules are:
1. Always ask for something in return.
2. Always have a reason to respond.
3. Write clear instructions for 1 and 2.
4. Establish clear objectives.
5. Don't pay for brand building.
6. Create a follow-up system.
7. Write strong copy.
8. Make it look like mail order.
9. Settle for results.
10. Have a strict marketing diet.
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*11. Start. Just do it.
Thanks for listening to this LEGACY episode of Sales Prospecting School.
Be sure to listen to the In Memory of John Stevenot episode of the show at this link: https://bit.ly/2Sk6TBB
Also, check out John Stevenot's posthumously published book Hacking Normal for John's wise words on the virtues of working remotely and living well in the present because the future is not guaranteed. Amazon link: https://amzn.to/35JTMg4
Pick up a copy of Ted Stevenot's B2B sales prospecting book Prospect Factory at Amazon.com: https://amzn.to/3cZYslM
Visit the START HERE page of Ted's website for links to books, articles, podcasts and tons of other great stuff from both John and Ted. https://tedstevenot.com/
Questions or comments? Ted can be reached at: [email protected]
Connect with Ted on LinkedIn: https://www.linkedin.com/in/ted-stevenot/
Thanks for listening and enjoy!
PS. Don't miss the other podcast started by John and Ted Stevenot - The Health & Money Podcast. This show deals with health, money, investing, lifestyle, and rules for achieving retirement success! Show link: https://bit.ly/3d4c8wh