While insurance brokers are busy searching for new psychological tricks that help understand their prospects better and close deals faster, they quickly fall into the trap of ignoring the basic principles. 

Don't get me wrong: it's essential to advance your sales strategy. However, it would help if you also reminded yourself that 2+2=4 before you solve a complex differential equation. The same applies to sales.

That's why this week, we at the Heads Up Adviser decided to go "back to the basics" in the episode [SALES PSYCHOLOGY 101] - Basic Sales Training For Insurance Brokers. 

You'll find out why you can't use the same sales pitch with HR and CFO even within the same organization, what are the 6 Human Needs, and why being the smartest person is not always the best option.

We'll discuss in depth the following: 

• The #1 priority for the human brain
• 6 Human Needs (that apply to everyone)
• Why you can't talk to the HR the way you talk to the CFO (and vice-versa)
• Selling vs Free Consulting
• How to get to the decision-makers
• How to make your prospect open up about their problems
• What's the secret to closing the deal?

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