In this episode, the guys sit down with WaveRez head of sales Zach Eischen for a candid, humorous, and insight packed deep dive into the realities of selling in the watersports industry. From navigating customer acquisition challenges to understanding key metrics like CAC and lifetime value, the guys break down what actually drives growth for operators today. Along the way, they share stories about industry relationships, the psychology behind sales decisions, and why transparency, adaptability, and genuine connection still outperform any script or tactic. Whether you're looking to tighten up your sales process, improve client relationships, or simply hear honest talk about what’s working (and what’s not) in watersport operations, this episode delivers it all.

[SPONSORS] - This show is sponsored by Take My Boat Test, WaveRez and Granite Insurance.

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