Sales Savvy Author

Welcome to Season #2 where we teach you the 5 Essentials for a Scalable book!

Essential #4: Invest in professional publishing services

Takeaways:

• I keep saying hire an editor and formatter — you want readers finishing your book, not face-planting on page ten.
• You should invest in professional cover design and formatting, because sloppy visuals scream amateur and scare potential clients away.
• I love editing for impact — make your reader laugh, cry, and feel something deep instead of skimming bland pages.
• Find out what real readers and professionals thought of your book; thank them even if it stings, then use their notes to improve.
• Use affordable marketplaces like Fiverr or Upwork to source pros, but consult someone experienced first so your book doesn’t end up looking “off.”
• Treat your book as your best business card: small professional touches like quality design, layout, and editing boost credibility and convert readers into clients.

Chapters:

• 00:15 - The Five Essential Elements of a Scalable Book
• 01:56 - Formatting and Readability — Make Your Book Look and Read Well
• 03:17 - Edit for Impact — Make Your Book Stand Out
• 04:19 - Make Your Book Cover Count
• 07:19 - Preview: Last Essential — Transitioning From Author to Entrepreneur

Intro: Welcome to Season #2 where we teach you the 5 Essentials for a Scalable book!

Essential #3: Own Your Platform

Takeaways:

• Point that QR code at your own landing page — we mean your website, not Amazon or socials; owning the page keeps your leads, emails, and control
• Make a tiny investment (think two bucks a month or hiring a pro) to secure your own landing page; we recommend this because it creates an ecosystem that reflects your offerings and keeps people connected to you.
• You do not get buyer emails on third‑party platforms; we can't stress this enough — own the audience so you can follow up, sell more, and actually build relationships instead of hoping algorithms are nice.
• Comfort zone stretch alert: set up a simple website this week — I say ask YouTube or hire help; pencils out, take this action so your book and legacy aren’t hostage to someone else’s rules.
• Keep your mission clear, your message bold, and your book building your legacy — we want excellence in first impressions, so put your best foot forward with a strong, controlled web presence and look professional.

Chapters:

• 00:16 - The Five Essentials for a Scalable Book
• 00:45 - When Authors Resist: Why You Need Your Own Landing Page
• 01:20 - Own Your Platform
• 03:08 - Why You Should Own Your Platform
• 03:56 - Essential # Four — Make a Lasting Impression

Ask me your question!

• salessavvyauthor.com

5 Essentials for a Scalable Book, #2!

Takeaways:

• I urge authors to place QR codes at the front and end of books to capture engaged readers and collect email addresses for future contact.
• I explain that QR codes should be branded to match the book design so they feel natural and not salesy to readers.
• I recommend embedding podcast episodes or short videos via QR codes to let readers hear my voice and reinforce written content.
• We advise offering a free, relevant gift accessed by a QR code in preview pages so browsers will join our email list rather than type long URLs.
• I instruct authors to place multiple QR codes strategically throughout the manuscript to create a multimedia experience and deepen reader connection.

Chapters:

• 00:21 - Essential #2 — The Second Essential for a Scalable Book Season
• 00:42 - From the reader's perspective: turning the blank page into action
• 04:02 - Embedding Branded QR Codes in Your Book
• 06:17 - Make It Easy: Use QR Codes and Simple Calls-to-Action
• 08:57 - Essential #3 — The Step Many Authors Skip

Links referenced in this episode to ask your question:

• salessavvyauthor.com

Welcome to Season 2! The 5 Essential Elements for a Scalable Book

Today is Essential #1: Mission -> Business -> Book Alignment

Takeaways:

• I emphasise that clarifying our mission is foundational because it enables our book to function as a strategic business asset.
• I contrast the author who simply peddles books at markets with the entrepreneur who leverages a book to attract high‑value clients and scalable revenue streams.
• I advocate constructing a teachable framework within the book so it may be seamlessly repurposed into courses, mentorships, and other monetisable offerings.
• I instruct listeners to document their personal, business, and book missions immediately as an actionable step toward intentional monetisation and lasting impact.
• I reassure authors that published works lacking a clear mission can be retrofitted, and I promise to address pragmatic remediation strategies in subsequent episodes.

Chapters:

• 00:16 - Celebrating our Apple Top-50 milestone
• 00:42 - Season Two — The Five Essentials of a Scalable One Book
• 02:36 - Paula, the Jam Maker: Building Credibility and a Business
• 05:13 - Sell a Mission, Not Just a Product
• 07:22 - Action Step: Define Your Mission
• 08:36 - Inviting Readers to Stay — Turning Readers into Leads

Ask your question at https://SalesSavvyAuthor.com

This episode highlights the significance of adopting a sales-savvy mindset as an author, emphasizing that your approach to marketing your book can profoundly influence your overall success.

Amanda gives you an example of this:

A) A desperate desire for immediate book sales typically yields suboptimal results, limiting the author's potential profit and outreach.

B) Giving away copies of your book, fosters a connection with the audience that transcends mere sales and facilitates the establishment of a broader business ecosystem.

Ultimately, this episode serves to underscore that the mindset and preparatory approach of an author are critical determinants of their success in the literary market.

Takeaways:

• The distinction between viewing a book as merely a product versus a gateway to a broader business ecosystem is essential.
• Mindset plays a crucial role in the success of an author's sales strategy during events.
• Authors must focus on nurturing relationships with their audience rather than solely on immediate book sales.
• Giving away books can significantly enhance future business opportunities and client conversions over time.
• Developing a comprehensive ecosystem around one's book is vital for long-term success and profitability.
• Anticipating the needs of potential clients and aligning business offerings with those needs is a key strategy for authors.

Chapters:

• 00:29 - Understanding the Book as a Business Portal
• 00:58 - Understanding the Author's Mindset
• 03:04 - Mindset and Sales Strategy
• 04:43 - Understanding Conversion Rates for Your Offerings
• 06:37 - Understanding Business Ecosystems: Options A and B
• 07:32 - Introduction to Season Two: The Five Essentials of a Scalable Book

Enjoying The Sales Savvy Author? We’re celebrating our 8-episode launch, and your support can help us make some noise! If you’re loving the show, please rate, review, and subscribe—I truly honor your support.

Then head over to SalesSavvyAuthor.com to claim your Author Elevation Reward.

Build the business you want as an author while still making money now.

Law of Attraction expert, TEDx organizer, and 26-time author Zehra Mahoon shares a powerful perspective on what it really takes to become a sales-savvy author—and why you need to think differently about your short-term and long-term strategy.

In this episode, you'll discover how to:

• Balance short-term income with your long-term vision.
• Stop expecting one strategy to accomplish two very different goals.
• Think beyond the next book sale.
• Understand what your book can—and cannot—do for your success.

And if you've ever thought a TEDx stage would be the thing that finally makes you successful, Zehra has something you need to hear.

At 1:16 — Zehra explains why your short-term money strategy and your long-term author strategy can't be the same thing.

At 2:40 — Zehra reveals the surprising answer to the question: Which strategy should you build first?

At 4:07 — Zehra delivers a reality check about what a TEDx stage can—and can't—do for your career.

ZMahoon.com — Connect with Zehra and learn more about her work.

Enjoying The Sales Savvy Author? We’re celebrating our 8-episode launch, and your support can help us make some noise! If you’re loving the show, please rate, review, and subscribe—I truly honor your support.

Then head over to SalesSavvyAuthor.com to claim your Author Elevation Reward.

What if the key to making your book more valuable isn't simply knowing what you want to say—but knowing what's missing?

Three-time #1 international bestselling author, TEDx speaker, and eWomen Network managing director Masha Pavlovashares a powerful way to position your book, your expertise, and even your future opportunities: find the gap.

In this episode, you'll discover how to:

• Study your category to see what's already being said.
• Identify what's missing, incomplete, or worth challenging.
• Position your book as a contribution to an existing conversation.
• Use that gap to create partnerships, podcast opportunities, speaking engagements, and clients.
• Turn a big-picture vision into a message that connects with one person.

At 0:53 — Masha explains the simple exercise she recommends before—or even after—you write your book to discover where you can fill a gap.

At 5:21 — Masha reveals how to take a huge, expansive vision and turn it into a conversation with one specific reader.

At 6:13 — Masha shares the advice that once seemed impossible to her—and ultimately changed the way she thinks about reaching an audience.

And what she says next may change the way you think about speaking, writing, and connecting with your audience forever.

ConnectWithMasha.com — Connect with Masha and learn more about her work.

If you are loving the Sales Savvy Author, please rate, review, and subscribe to The Sales Savvy Author—your support helps us make this launch a success!

Then head over to SalesSavvyAuthor.com to claim your Author Elevation Reward.

Welcome back.

Can people find the author version of you when they search your name online?

E-commerce strategist, award-winning author, and conference speaker Dom LeRoux says authors need to own the search for their name—and he explains why your Google results can either build your credibility or quietly undermine it.

In this episode, you'll discover how to:

• Make your online identity consistent across every platform.
• Give potential readers the information they expect to find.
• Turn your author website into more than just a homepage.
• Use your book, social media, services, and other pages to build trust.
• Give Google the information it needs to connect the dots about who you are.

At 1:49 — Dom reveals why Google results have become part of your credibility as an author.

At 5:22 — Dom compares your Google search to a first date.

At 6:00 — Dom gives you two fixes you can start using TODAY to improve what people see when they search your name.

And yes… one of those fixes involves Google Search Console.

DomLeRoux.com — Connect with Dom and learn more about his expertise.

Enjoying The Sales Savvy Author? We’re celebrating our 8-episode launch, and your support can help us make some noise! If you’re loving the show, please rate, review, and subscribe—I truly honor your support.

Then head over to SalesSavvyAuthor.com to claim your Author Elevation Reward.

What if your biggest visibility problem is that you're keeping yourself a secret?

Six-time bestselling co-author and event producer Heidi Dunstan shares why authors need to stop waiting to be discovered and start intentionally putting their expertise, accomplishments, and stories in front of the people who need to see them.

You'll discover how to:

• Turn your book journey into a story people want to follow.
• Use past accomplishments to build credibility today.
• Share your wins without feeling like you're bragging.
• Keep your media, photos, reviews, and recognition working for you long after the moment has passed.

At 2:52 — Heidi delivers a surprising lesson about why your old accomplishments may be some of your strongest credibility assets.

At 4:23 — Heidi shares the deeply personal childhood experience that sparked her lifelong dream of becoming an author.

And there's a reason she believes telling your story before your book comes out can make people want to become part of your journey.

HeidiDunstan.ca — Events, speaking, and more

Lean Into Grief — Heidi's work as a grief counselor\

Enjoying The Sales Savvy Author? We’re celebrating our 8-episode launch, and your support can help us make some noise! If you’re loving the show, please rate, review, and subscribe—I truly honor your support.

Then head over to SalesSavvyAuthor.com to claim your Author Elevation Reward.

You finally published the book.

Now what?

If you’re wondering how to turn your authorship into more visibility, more credibility, and more opportunities, this episode is for you.

Amanda Wais talks with global mastermind leader, award show host, and publishing industry expert Jon Kovach Jr.about what happens when you stop treating your book launch like the finish line—and start looking at what your book can do for you long after launch day.

Because your book isn't just something people can buy.

It can be evidence of your expertise. A platform builder. A credibility booster. And a reason for people to put you at the top of the list.

Jon shares how becoming an author—and especially a bestselling author—has helped him stand out for speaking opportunities, podcasts, television, hosting gigs, and more.

• Why you need a vision for your book beyond the launch.
• How your authorship can give you a competitive edge when opportunities come calling.
• Why being a bestselling author can amplify your credibility and visibility.
• How to think about your book as a platform, not simply a product.
• The different ways your book can evolve into a brand, program, company—or simply become lasting evidence of your expertise.

Around 5:15: Jon explains why being an author has put him higher on the list for speaking, podcast, TV, and hosting opportunities.

Then around 7:00, he delivers the message every author needs to hear:

Your book is not the finish line. It is the starting line.

You've already done something most people never will.

The question now is: What are you going to do with it?

Integrity Publishing: IntegrityPub.com

Jon Kovach Jr.: Search “Jon Kovach Jr.” online to connect with him and explore his work.