In today's episode of the Sales Secrets podcast, Brandon asks Shari Levitin for one secret that she could divulge to help people maximize their sales success. For Shari, it's all about two things: competence and empathy. You should know your product or service from the inside, believe in it, and be able to defend it. However, it is empathy with other people that gets you in the door.

In this episode of the Sales Secrets podcast, Brandon talks to Tami McQueen about the importance of humanizing communication in sales. Salespersons should exercise authentic communication: ask questions and listening with the intent to understand, not to know what to respond. This way, salespeople can exercise empathy their clients and result in providing better services or products.

In today's episode of Sales Secrets, Brandon talks about the sacrifices he needs to do everyday to be the greatest version of himself. Brandon explains that you have to let go of short term pleasures to accomplish your goals. Whether it be his fitness or business goals, Brandon knows what to sacrifice to be great.

In this episode of the Sales Secrets podcast, Brandon talks to Nicolas Vandenberghe about his top sales secret. For Nicolas, all of successful sales strategy boils down to paying attention to the flow of money. Find out where the money is, who's got it, and where you can find it. You could be the most eloquent and charming salesperson in the room, but if you don't know who has the money, you're not going to sell anything.

In this episode of the Sales Secrets podcast, Brandon talks to infamous sales icon Jordan Belfort about how he trained ordinary people to become millionaires. Jordan talks about his Straight Line System, which helped beginners to sell stock on the phone like seasoned Wall Street brokers. To create this system, Jordan wrote all objections he could find, figured out scripts to overcome them, distributed this to his team, and immediately saw the results he wanted.

In this episode of the Sales Secrets podcast, Brandon talks about automating all non-revenue generating activities. If it doesn't make you money, try to not spend time on it. To get ahead with sales, all your energy should be used to find and close deals. For Brandon, this includes preparing his meals, lawn care, and other household errands.

Coach up or coach out. Sales Secrets presents Brandon’s views on how to handle bad hires. In running a business, there are times when a new hire appears to be good but eventually turns out to be the bad seed in the team. Brandon tells us how to manage such a bad hire by sharing his own story on how he was able to change after being coached properly. For Brandon, it is important for your sales reps to learn, model, and copy what the most successful people have done in the world.

In this episode of Sales Secrets, Brandon talks to Tim Wackel about his own sales secret. Tim discusses what it takes to be number 1. He talks about hard work, understanding the presence of highs and lows, being committed to the process, making sure to do things with excellence. Tim also shares that it’s important to always challenge yourself.

How do you close more deals 50% of the time? Today on Sales Secrets, Brandon discusses how utilizing case studies can be very helpful in cutting your close time in half.

Case studies of previous customers about their problems, the impact of your services, and the positive results they incurred are a great resource to drip to your prospects. Brandon shares the easiest and quickest way of creating case studies and the steps to take.

It's no secret to many that training sales reps to sell your products and services can be one of the hardest parts of the hiring process. In today’s episode of Sales Secrets, Brandon explains the importance of spending time and energy in building world-class sales training content.

Brandon shares the strategies he used effectively in training his onboarding sales reps, from online courses to online LMS, to online playbooks that are accessible on demand.