January 20, 2025

Sales Secrets Revealed Strategies for Success and Storytelling Mastery with Don Lazzari

45 minutes

In this episode of Expert In You, Ann Carden hosts Don Lazzari, a seasoned sales expert and author of Sales Secrets Revealed. Don shares insights from his entrepreneurial journey and offers a fresh perspective on how sales strategies have evolved. 💼✨

🤝 Harness the power of speaking engagements and referrals to grow your business while navigating the challenges of modern sales.

🧠 Understand client motivations and craft refined sales messages that resonate and drive results.

🎯 Master techniques to engage prospects effectively, build trust with storytelling, and shorten sales cycles.

🔥 Fuel your success with enthusiasm. Don explains how to maintain energy and passion, even in challenging sales environments.

Whether you’re a solopreneur, consultant, or entrepreneur, this conversation is packed with actionable strategies to help you adapt, thrive, and close more deals. 🚀

🎧 Tune in to Episode 266 now and take your sales skills to the next level!

Don Lazzari is the President of Delivering Value, a sales performance consulting firm dedicated to empowering entrepreneurs and organizations to sell more effectively and build high-performing sales teams that drive sustainable growth. Since 2010, Don has partnered with businesses across industries, including software and technology, advanced analytics, manufacturing, supply chain, logistics, and healthcare.

New Book:

Don’s latest book, Entrepreneurs’ Sales Secrets Revealed, is a treasure trove of proven sales strategies and insights. Drawing from 15 years of success stories, the book curates actionable knowledge that entrepreneurs have utilized to grow their companies.

Educational Background:

• MBA from the University of Pittsburgh Katz Graduate School of Business

• Bachelor of Arts in Writing from the University of Pittsburgh

Don combines his expertise in sales with his passion for helping entrepreneurs achieve scalable growth, making him a sought-after consultant and thought leader in the field.

Learn more about Don Lazzari:

🌐 Website: https://www.deliveringvalue.com/

🔗 LinkedIn: https://www.linkedin.com/in/don-lazzari/

(0:00) Introduction to Expert In You and Don Lazari

(1:44) Don Lazari's journey into sales and entrepreneurship

(4:51) Utilization and purpose of "Sales Secrets Revealed"

(6:55) Evolution of sales: Speaking engagements and referrals

(9:03) Adapting to changes in the sales and marketing landscape

(11:38) Tackling modern sales challenges and consensus building

(14:24) Embracing virtual business and online operations

(17:03) Sales strategies for solopreneurs

(18:05) Handling risk perception and client questioning techniques

(19:47) Understanding the client's compelling reason to buy

(22:24) Refining your sales message and client decision criteria

(24:48) Sponsor: Expert In You Magazine

(25:33) Maintaining engagement with prospects

(27:01) Strategies for shortening the sales cycle

(29:37) Leveraging storytelling to build credibility

(31:34) The role of enthusiasm in successful sales

(34:30) Guidance for new or struggling sales consultants

(38:11) Viewing sales as a continuous journey and craft

(40:51) Aligning delivery with sales promises

(41:01) Promoting Don Lazari's book and services

(43:30) Episode conclusion and audience call to action

...more

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By Ann Carden

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