In this episode, Ingrid Maynard and Stephanie Christopher discuss the challenges in sales, from overcoming stereotypes to addressing the talent shortage. Ingrid delves into the skills deficit within sales teams, the significance of observable behaviours and the untapped potential of sales functions as incubators for broader organisational strategies.

Business leaders will gain insights into the motivations of salespeople and practical strategies for transforming sales mindsets and fostering a positive sales culture.