Sales Tales - A podcast sharing epic stories that get you through your sales adventure.

Sales Tales - A podcast sharing epic stories that get you through your sales adventure.

By Josh ShirleyBusiness
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Sales Tales - A podcast sharing epic stories that get you through your sales adventure. episodes

  • Episode 46 - Buyers Don't Care what you Sell with Jim Bramlett

    Jim Bramlett is an executive coach, published author, and corporate speaker specializing in understanding customer needs and the value proposition in sales.

    He tells us that ultimately...buyers don't care what our value is.

    He discusses his early career experiences, particularly with Walmart, and how they shaped his perspective on sales. Jim highlights the significance of vulnerability and trust in building client relationships, arguing that salespeople should focus on asking the right questions rather than simply dispensing information.

    Check out Jim's book, Stop the Hassle, which is available everywhere.

    In this episode, you'll learn:

    • Building trust is more important than being liked by customers.
    • Asking the right questions is crucial for successful sales.
    • The four criteria for the modern buyer
    36 min
  • Episode 45 - How to Nail the First Two Minutes with Anyone

    In this episode, Dave and Josh help you identify where you could be self-sabotaging your elevator pitch.


    They discuss the nuances of self-introduction in sales, emphasizing the importance of connecting with prospects by understanding their needs and challenges.


    They explore the difference between a traditional elevator pitch and a more engaging 30-second commercial, which focuses on the prospect's world rather than just the salesperson's offerings.


    The conversation highlights common mistakes in self-introduction, the significance of upfront contracts, and strategies for creating meaningful connections with potential clients.

    31 min
  • Episode 44 - The Art of Active Listening and Overcoming Resistance with Tom Mulligan

    In this conversation, Tom Mulligan shares his experiences and insights on sales, emphasizing the importance of preparation, building rapport, and learning from mistakes.

    The Sales Tales team covers various aspects of sales interactions, including how to effectively start meetings and the difference between building rapport and relationships.


    In his insane stories, Tom illustrates the lessons he's learned throughout his career, providing valuable takeaways for listeners wanting to feel better about the last difficult interaction they had.

    In this conversation, Tom, Josh, and Dave delve into the intricacies of sales meetings, emphasizing the importance of preparation, understanding client dynamics, and the art of listening.


    They discuss how to navigate group dynamics during sales calls, the significance of building rapport, and how to transform resistance into opportunities for growth. The conversation highlights the challenges salespeople face and offers insights on how to improve their approach to client interactions.

    31 min
  • Episode 43 - Breaking down the Prospecting Conversation

    In this conversation, Josh and Dave delve into the "anatomy of a prospecting dialog."

    From hello to "yes" or "no," they give you a complete roadmap for navigating the conversation on the phone, over LinkedIn, or on the Trade Show floor.

    Their conversation emphasizes the need for a structured approach to sales calls, focusing on permission-based selling and effective communication strategies to engage prospects meaningfully.

    Through role-playing and practical examples, they illustrate how to maintain momentum in sales discussions and the importance of post-sell strategies to solidify commitments.

    In this episode, you will learn:

    • The importance of establishing a pattern interrupt
    • The anatomy of a prospecting dialogue
    • The significance of crafting a compelling 30-second commercial.
    46 min
  • Episode 42 - Clear Purpose: Building Momentum from Meeting to Meeting
  • In this episode of Sales Tales, Josh and David discuss the importance of effective communication in sales meetings.

  • They share personal anecdotes about disastrous meetings and emphasize the need for clear expectations, purpose, and outcomes.

  • The conversation highlights the significance of face-to-face interactions in sales, the necessity of establishing mutual agreements, and the strategies to navigate the complexities of buyer-seller dynamics.

  • The episode concludes with actionable takeaways for conducting better sales meetings.


  • 40 min
  • Episode 41 - Effective Prospecting Sequences with Donald Kelly

    In this conversation, Josh and Dave discuss the critical elements of a successful sales process, emphasizing the importance of a structured selling system and effective communication.

    Donald Kelly, founder of the Sales Evangelist, highlights the challenges faced by modern sales teams, particularly in prospecting and engagement strategies.

    The discussion also delves into the necessity of consistency in sales behaviors and the value of learning from real-world sales experiences and provides valuable takeaways for sales professionals looking to enhance their approach and achieve better results.

    In this episode, you will learn:

    • How skipping steps in the sales process can lead to significant issues.
    • To use effective communication after a sale which is crucial for long-term success.
    • How modern sales teams face challenges in prospecting and engagement.
    • Ways to differentiate outreach strategies to stand out.

    • Here is a link to Josh's episode on Donald Kelly's show:

      https://podcasts.apple.com/us/podcast/josh-shirley-the-rule-of-seven-for-linkedin-sales-navigator/id788738885?i=1000669216714


      Donald Kelly's book is available everywhere (try Amazon link) - Sell is like a Mango


      https://www.amazon.com/Sell-Like-Mango-Sellers-Closing/dp/1640953906


      The Adam Grant book referenced in the episode is called "Hidden Potential"


      48 min
    • Episode 40 - How to Land the Initial Meeting and How Selling is Different for Women

      This episode is for you if you want to make your first meeting with a prospect more meaningful.

      When you get in front of a prospect, are you trying to build a relationship or are you trying to bond and build rapport?

      Heather Snyder, co-founder of ProMode.ai, career salesperson, and mentor to female sellers, teaches us that those are two different things. She also knows that this key step presents different types of challenges if you're a woman.

      In this episode, learn:

      • Tactics for building trust.
      • A framework for a new conversation.
      • How to challenge yourself to be "bold" if you are a female seller.
      • 38 min
      • Episode 39 - Four Questions to Fix your Pipeline

        Have you ever felt that your sales pipeline will buckle under the weight of a couple of questions?

        Many reps and managers are scared their pipeline isn't "real."

        Dave shares his four pipeline questions with us that will help us keep our pipeline fresh, and keep our conversations brief and honest.

        Learn:

        • How to accelerate dialog when discussing your pipeline.
        • How to hold yourself accountable to more substantial "gates" when selling.
        • How to use the questions to improve the next conversation with your prospect.
        • 41 min
        • Episode 38 - The three factors destroying your SDRs

          In this episode of Sales Tales, Dave and Josh examine the function of business development within the wider sales org.

          You could say BD is the hardest role in sales.

          At the same time, many organizations struggle with culture and keeping their roles stocked with talented people who can execute consistently.

          Why is that?

          In this episode, learn:

          • Why the BD role is so important.
          • Why we don't treat BD like it's important.
          • Ways to rethink your approach to the culture of business development.


          • 35 min
          • Episode 37 - Email Prospecting: Subject Lines Done Right with Jay Schwedelson

            Do you do email prospecting?

            Are you doing things that are preventing prospects from ever seeing them?
            EMAIL FAILS: Jay Schwedelson tells us the MULTITUDE of things we are doing wrong.
            You'll be surprised how many of them are easy fixes. Jay, Dave, and I focus on:


            • Subject line cheat codes that increase your open rate
            • Email copy DON'Ts that will help you warm up leads
            • Calls to actions that focus on the customer and compel interaction
            • Email sequencing tips
            • Jay's biggest "Boat Anchors" of email (no more webinars, please)
            • Email tales of greatness!
            • And more!
            • 41 min

            About Sales Tales - A podcast sharing epic stories that get you through your sales adventure.

            From the publisher's feed

            Introducing Sales Tales - a podcast for people who want to: