NOT ALL POTENTIAL CLIENTS ARE GOOD. They have potential, but some of them are gonna be a pain in the ass.

This is why Jonathon Kendall filters his clients. If he can tell that the client is going to be problematic in time, he refuses them. Join him and Collin in another lap of the Jonathon Marathon, only here in Sales Transformation!

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HIGHLIGHTS

• The beauty of constantly innovating
• Ethics and filtering potential clients
• The full cycle karma of marketing

QUOTES

Jonathon on current market dynamics: “The market is brutal, the market wants faster and better and cheaper, and there are a lot of people that are conspiring to give everyone in every industry faster and better and cheaper, and so you're competing with that.”

Jonathon filters his potential clients: “I don't care that you can pay me the fee, it's not. I already know that six months is going to be brutal. Just based on the questions that you're asking or the mindset that you have, or I can just tell.”

What Jonathon believes is the best marketing: “You're gonna get what you put out there, and I believe fundamentally that the best marketing is a world-class product.”

Connect with Jonathon and learn more about what he’s been working on!

• About Jonathon
• About Virtual Worker Now
• Virtual Worker Now Website
• About LeadNurture
• LeadNurture Website

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

• About Collin
• About Salescast
• Salescast Community
• Sales Transformation

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It’s Lap #3 of the Jonathon Marathon!

Collin goes deep with email writing as he asks Jonathon what’s the ideal number of emails to send in an entire process, and what tools a writer should use? These and many more will be uncovered by tuning in to this latest episode of Sales Transformation.

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HIGHLIGHTS

• How many emails does it take?
• Learn to create limits
• What tool to use?
• Keep up with the tools
• Learn to do the difficult things

QUOTES

Jonathon answers how many emails it would take: “I would say seven, I generally write seven per phase, and every day, so 1-2-3-4-5-7 days in a row, and then I'll even do an eight, that's a week later.”

Jonathon tells people to keep up with tools: “Entrepreneurs, and copywriters, if you are not keeping up with the tools that are necessary in order to give more value to the world, then you're not serious about giving more value to the world.”

Jonathon teaches us not to be lazy: “Rather than passively waiting and hoping that someone else on the team fixes my problem for me, just go ahead and fix your own problem.”

Connect with Jonathon and learn more about what he’s been working on!

• About Jonathon
• About Virtual Worker Now
• Virtual Worker Now Website
• About LeadNurture
• LeadNurture Website

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

• About Collin
• About Salescast
• Salescast Community
• Sales Transformation

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It’s another stage of the Jonathon Marathon here in Sales Transformation!

In this episode, Jonathan shares with Collin his writing process. Jonathan introduces the audience to the 7 major stages of a sale, which he effectively uses as a framework for writing his emails. Tune in to find out more, in Sales Transformation.

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HIGHLIGHTS

• Jonathon's process
• The 7 major stages of a sale
• Transforming something micro to macro
• Pre-answer objections

QUOTES

Jonathon’s content writing process: “Something that's micro also becomes macro, so I use this framework when I'm writing an email, or if I'm writing an email sequence…”

Jonathon’s content breakdown: “The lesson that you're going to teach in the 80% of the content, should be a lesson that pre answers their objection. 

Connect with Jonathon and learn more about what he’s been working on!

• About Jonathon
• About Virtual Worker Now
• Virtual Worker Now Website
• About LeadNurture
• LeadNurture Website

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

• About Collin
• About Salescast
• Salescast Community
• Sales Transformation

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If you liked the recently finished Josh Wilson Experience, then you’ll surely enjoy the Jonathon Marathon. Jonathon Kendall is the CEO of Virtual Worker Now and Co-Founder of LeadNurture.

Join Jonathon and Collin as they embark on another journey about copywriting, outsourcing, and many more, here in Sales Transformation.

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HIGHLIGHTS

• Who is Jonathon Kendall
• Obsessed with learning how to learn
• Getting into copywriting
• Repetition till fruition
• Never write on a blank page

QUOTES

Jonathon on his learning process: “I got really obsessed with learning how to learn. I think that's the most powerful skill, how to learn quickly. 

Jonathan on his copywriting process: “If you have all of those bullet points, it's a lot easier to write the copy. So I suggest whether it's in sales or in copywriting, focus more on the outline, and the words will write themselves."

Connect with Jonathon and learn more about what he’s been working on!

• About Jonathon
• About Virtual Worker Now
• Virtual Worker Now Website
• About LeadNurture
• LeadNurture Website

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

• About Collin
• About Salescast
• Salescast Community
• Sales Transformation

Wanna kick off your own kick-ass podcast?

Already have one? How about growing it, or even monetizing it?

LET’S TALK.

It’s the final cut for the Josh Wilson experience!

In this episode, Josh and Collin will talk about dealing with people, vetting who to make deals with, and finding who between the audience and the guest you should be building relationships with, especially when leveraging your podcast to sell. Tune in now to the latest episode of Sales Transformation.

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HIGHLIGHTS

• Who's hot, who's not
• Vetting the right people to do deals with
• Finding what works
• Leverage podcasts, build relationships
• It's not always the audience

QUOTES

Josh on dealing with people: “I love what you say, man, it's some people you don't want to do deals with, a good deal with a bad person is a bad deal.”

Josh on building relationships: “It's very expensive to accumulate an audience, and I found that 99% of the time when I'm interviewing someone, we build a relationship. After the interview, they go, ‘Hey, we should do something together’.”

Collin on forsaking relationships with guests: “It's underestimated as people go on a show to want to tap into that audience, and then, don't do anything to nurture that relationship right in front of them.”

Connect with Josh and learn more about what he’s been working on!

• About Josh
• About PR Ventures
• PR Ventures Website
• About The Deal Scout
• The Deal Scout Websites

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

• About Collin
• About Salescast
• Salescast Community
• Sales Transformation

Wanna kick off your own kick-ass podcast?

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It’s another exciting round of the Josh Wilson experience. In this episode, Josh and Collin talk about using the podcast in sales. Josh shares how he came up with The Deal Scout, while Collin shared his experience of going through a podcast selling attempt. Tune in to listen to these two opposing stories, one with a great start, and another with a plot twist.

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HIGHLIGHTS

• The power of podcasting in sales
• The birth of The Deal Scout
• The problem with other podcasters who sell

QUOTES

Josh on creating The Deal Scout: “I created a show because I was like, “Wait a second, alright, who would be an ideal client? For me?” I'd be like, “Okay, an investor or someone who wants to buy something, right? So why not create a show where I'm having conversations with them?”

Collin on the surprise pitch: “He tried to sell me some high ticket BS that like I didn't need, right. If he would have spent like 30 seconds on my profile, he would have known that I did not need his How To Launch A Podcast Course Program.

Collin on selling through a podcast: “I was thinking about it. I was like, it's actually really smart. It was just horrible execution.”

Connect with Josh and learn more about what he’s been working on!

• About Josh
• About PR Ventures
• PR Ventures Website
• About The Deal Scout
• The Deal Scout Websites

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

• About Collin
• About Salescast
• Salescast Community
• Sales Transformation

Wanna kick off your own kick-ass podcast?

Already have one? How about growing it, or even monetizing it?

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It’s the third round of the Josh Wilson experience.

In this episode, Collin is in the hot seat as Josh is the one asking the question. The boys talk about the hardships of cold calling and why it’s not really fun sometimes. Tune in as Collin and Josh lay down what you should do to make cold calling fun and cool.

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HIGHLIGHTS

• The hard part of cold calling
• What's the perfect script?
• Expectation vs. Reality
• Count the small wins
• When is selling cool?

QUOTES

Collin on cold callin’: “So that's the hard part because if you do everything right on a cold call, it still might not go well.”

Collin on the perfect script: “The perfect script is whatever script you're most confident in delivering.”

Collin on selling frameworks: “There's a framework to follow, but there's got to be words that you would like to use or that you feel comfortable saying.”

Josh on when cold calling is cool: “You need to make a sale to pay bills or something like that. Yeah, that's not fun when you're in that spot, but when you have something really cool to share with people or you're excited about chatting with them, then it can be cool.”

Connect with Josh and learn more about what he’s been working on!

• About Josh
• About PR Ventures
• PR Ventures Website
• About The Deal Scout
• The Deal Scout Websites

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

• About Collin
• About Salescast
• Salescast Community
• Sales Transformation

Wanna kick off your own kick-ass podcast?

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It’s the second round of the Josh Wilson experience.

In this episode, Josh and Collin talk about success stemming from years of failure, how his real estate brokerage took off, and how podcasting became a new way to connect and convert. Tune in now and learn more here in Sales Transformation.

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HIGHLIGHTS

• From wrestling alligators to $330 million
• Tons of failure toward success
• Getting into the real estate game
• Podcasting adds value, networks people
• Keeping it sharp

QUOTES

Josh on the $330M success: “That's 20 years of failure, Okay? And like getting my ass what? And then I started getting traction within the last year. So that's a massive amount of failure.”

Collin on podcasting: “It's the new way to network with people, you know, like, who doesn't want to hop on and talk about themselves for a little while, pretty much everybody.”

Collin on continuing to cold call: “Gotta keep it sharp. Gotta keep it sharp. There's a lot of people that are like, ‘ ‘oh, you know, never make a cold call again, do this and I'm like, why would you want to do that?”

Connect with Josh and learn more about what he’s been working on!

• About Josh
• About PR Ventures
• PR Ventures Website
• About The Deal Scout
• The Deal Scout Websites

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

• About Collin
• About Salescast
• Salescast Community
• Sales Transformation

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Welcome to another week, another daily dose of the best moments in Sales Transformation. Let’s kick off the week by introducing our week’s guest, Josh Wilson, and learn a little about his own sales journey. Hailing from a background of thrift stores and swap shops, Josh shares his story on his dinosaur sales experience and the value of teaching your kids the art of value exchange early on.

Learn more about Josh and his journey here in this latest episode of Sales Transformation.

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Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!

HIGHLIGHTS

• The Unemployable Josh Wilson
• Being a dinosaur in sales
• Hailing from thrift stores and swap shops
• Teaching his kids the art of value exchange

QUOTES

Josh on humble beginnings: “I got my start in sales by going to garage sales with my Jewish grandmother right in South Florida at the Swap Shop and you know learn how to buy stuff I would buy, you know, fake Oakleys and fake Rolexes and knives and I would sell them in school.”

Collin on Gary Vee: “I always love the Gary Vee clips where he's like, still buying stuff at a garage sale is like, dude has no business going to a garage sale but like he just loves the hustle of it.”

Josh on teaching his kids: “If I could teach my kids to see a value exchange early on, they're gonna be much better at sales, especially in 10 years where everybody's looking at their devices all day or scrolling on this if they know how to talk to people.”

Connect with Josh and learn more about what he’s been working on!

• About Josh
• About PR Ventures
• PR Ventures Website
• About The Deal Scout
• The Deal Scout Websites

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

• About Collin
• About Salescast
• Salescast Community
• Sales Transformation

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It’s the final cut and Larry Levine still dropped some wisdom bombs. Collin and Larry are closing in toward the end of their conversation but still managed to drop very important bits and pieces. Tune in to this episode of Sales Transformation and learn about how the right treatment of your customer will ultimately lead you to growth.

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HIGHLIGHTS

• People trust people
• The empty suit problem
• The more you know, the more you grow
• The more you learn, the more you earn

QUOTES

Collin: “People trust people, not brands, right. So they're not going to buy because your company won a bunch of awards and has been around for decades, they're going to buy because of the experience that you give them.”

Larry: “There's so many salespeople that are breaking promises, not educating, not engaging, not leading with insights, and not serving up the best version of themselves to their customers. They're running around with commission breath.”

Larry: “The more you learn from your clients, the more you grow with your clients”

Larry: “The more you learn from your clients, the more you earn from your clients.”

Connect with Guest and learn more about what he’s been working on!

• About Larry
• Selling From The Heart LinkedIn
• Selling From The Heart Website

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

• About Collin
• About Salescast
• Salescast Community
• Sales Transformation

Wanna kick off your own kick-ass podcast?

Already have one? How about growing it, or even monetizing it?

LET’S TALK.