Sales Transformation brings you another exciting episode as Collin Mitchell will talk about targets with none other than the RevOps Hitman himself, Rob Turley. Rob is the President and Co-Founder of White Rabbit Intel, a company that advocates “predictable prospecting”. Rob and his team created the first-ever SMARTech which helps their clients analyze their prospects if they are a fit even before meeting them.
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HIGHLIGHTS
- Rob’s professional journey
- How data and buying decisions tie together
- The plague of high-volume outreach
- Shifting of buying personas
- Data needed to get started
QUOTES
Rob: “The issue is that a lot of people look at selling as a speculative process, there's no reason for it to be as speculative as it is. It's an assumption, it's an educated guess.”
Rob: “You have to get as targeted as possible, we have an issue in the market, a disease going around, It's a plague. It's called high-volume outreach.”
Rob: “Instead of contacting 1000 people, why not just have a technology that can find the needles in the haystack, analyze who you've done business with, who you failed to do business with, build a predictive model around that.”
Rob: “Over time, businesses change the market changes, your persona shifts, your product might shift to the persona shifts with it, everything's moving, it's a moving target at all times in business.”
Rob: “You need to be influential and like myself brutally honest, people either love you, or they hate you.”
Learn more about Rob in the link below:
- LinkedIn: linkedin.com/in/the-revops-hitman
- Website:
- whiterabbitintel.com (Company Website)
- podcasts.whiterabbitintel.com (RSS Feed)
- platform.whiterabbitintel.com (SMARTech™ Platform)
Connect With Collin on LinkedIn
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