You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is where you sell a lead a small one off purchase, in order to build a relationship with them, and go on to sell them a managed services contract.

Let's explore how to do that in less than 5 minutes - and I have some specific ideas you can easily implement.

Paul's 5 min Monday Motivation for 25th November 2024