Stop trying to incrementally improve a broken system. Discover why radical, Deion Sanders-style transformation is the only way to fix the systemic issues holding your sales team back from explosive growth.

We're on a short summer break. New episodes will return in September. In the meantime enjoy this episode in honor of College and NFL football returning. This episode originally aired on October 2nd, 2023.

Most sales leaders believe they can transform their team's results, but the data shows three out of four teams fail to consistently grow year-over-year. The truth is, you can’t transform your sales team—at least not in the way you've been trying. Incremental changes and minor tweaks won’t fix the deep, systemic issues that lead to mediocrity and high turnover. Lasting change requires a radical overhaul, and most leaders simply don't have the stomach for it.

This episode explores what it truly takes to engineer a massive turnaround. Drawing a powerful parallel to Deion "Coach Prime" Sanders' controversial but effective reconstruction of the Colorado Buffaloes football program, Kelly Riggs explains why you might need to change everything—your people, your culture, and your expectations. You'll examine the three core pillars of a successful sales organization: acquiring unique talent, developing radically focused leadership, and implementing bulletproof processes. Forget putting a band-aid on a major health problem. This is your guide to diagnosing the underlying causes of poor performance and executing a strategy that creates disproportionate, sustainable results. Are you ready to do the hard work required to win?

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining   Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales. 

Get more Kelly: www.BizLockerRoom.com. 

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019. 

Music and Editing by Pod About It Productions @dougbranson

Could your team's sales training routines be considered a "dumpster fire"? Kelly Riggs explains why salespeople won't participate in training and reveals the systemic problems, and surprising solutions, to the sales training problem.

In this episode of Sales [UN]Training, host Kelly Riggs addresses the frustrating reality for many sales leaders: their teams' lack of engagement in training. Kelly identifies three common complaints—salespeople who don't attend, schedule over training, or simply don't engage—and offers a blunt but necessary truth: "You're the problem". The problem isn't the salespeople's lack of motivation; it's a systemic issue that starts with who sales leaders hire and how they lead.

This episode originally aired on June 2nd, 2025

The episode explores the non-existent barriers to entry in the sales profession, which often results in hiring individuals who are not self-motivated or dedicated to continuous learning. Kelly emphasizes that great leaders must hire people who are committed to self-improvement and set clear, non-negotiable expectations from the outset. He also discusses the critical distinction between training and learning, explaining that training is merely "exposure" to new ideas, while true learning and habit change only occur through coaching, practice, and a consistent feedback loop. Sales leaders must stop looking at symptoms and instead address the root causes of their team's underperformance.

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining

Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales. 

Get more Kelly: www.BizLockerRoom.com. 

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019. 

Music and Editing by Pod About It Productions @dougbranson

Stop overwhelming prospects with information; it isn't persuasive and it's killing your deals. Discover the seven critical psychological steps you must guide a buyer through to build trust, prove value, and create urgency.

In this episode of Sales [UN]Training, host Kelly Riggs tackles one of the most common and costly mistakes in sales: believing that giving prospects more product information will win the deal. Drawing from decades of observing sales calls, Kelly dismantles the “show up and throw up” approach and replaces it with a proven, customer-focused framework.

Listeners will learn the Seven Critical Steps to a Sale, a process that goes beyond features and functions to address the real decision-making drivers in a prospect’s mind. Kelly walks through each step in detail: identifying or creating a perceived need, helping the buyer see the loss of inaction or the gain from change, building trust in your solution, making change feel manageable, minimizing risk, ensuring value exceeds price, and creating genuine urgency.

With practical insights, real-world examples, and the reminder that “information isn’t persuasion,” Kelly shows how the best salespeople connect emotionally, align with personal agendas, and move deals forward without stalling. Whether you lead a sales team or close deals yourself, this episode will help you replace product dumping with a strategic, emotionally intelligent sales approach that wins more business—faster.

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining   Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales. 

Get more Kelly: www.BizLockerRoom.com. 

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019. 

Music and Editing by Pod About It Productions @dougbranson

Everyone throws around “value,” but most salespeople can’t actually communicate it. Kelly explains why credibility comes first—and how selling ROI without trust is just noise.

“Value” might be the most overused and misunderstood word in sales. Sales leaders preach value propositions, ROI claims, and solution-based selling—but when your reps hit the field, are they actually communicating value or just tossing around buzzwords?

In this episode, Kelly breaks down what value really is: something perceived, not proclaimed. He shares stories of companies with solid ROI pitches that failed to connect, and exposes the disconnect between what sales teams promote and what customers care about. You’ll hear why “the first sale is your credibility,” how trust is the gateway to value, and why selling features instead of outcomes leads to missed targets.

Kelly also walks through the phases of a true value conversation—from establishing credibility, to diagnosing pain, to aligning your offering with exactly what the buyer needs. He even explains how to address the real objection behind “your price is too high”: fear of change.

If you’re tired of sales training that leads to reps talking past their prospects, you need this episode. It’s time to rewire your sales brain.

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining   Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales. 

Get more Kelly: www.BizLockerRoom.com. 

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019. 

Music and Editing by Pod About It Productions @dougbranson

Salespeople are taught to sell product features, yet prospects almost never buy them. This episode breaks down why this common sales tactic fails and reveals how to connect with what customers actually want.

Still leading sales calls with product features? Kelly says that's not just outdated—it’s losing you deals. In this episode of Sales [UN]Training, we tackle Sales Dumpster Fire #6: the mistake of selling what prospects don’t care about.

Kelly walks through the truth most salespeople avoid: buyers aren’t sold on specs, they’re sold on results. Time saved. Headaches avoided. Personal wins that make them look good at work. This episode breaks down why features are just noise unless you clearly tie them to meaningful outcomes.

You’ll learn:

• Why buyers tune out product specs (even the flashy ones)

• What you should be leading with on a sales call

• How emotion—not logic—actually drives purchasing decisions

• The 3 things you should always be selling: results, value, and risk reduction

Kelly also shares a killer question that opens the door to your buyer’s personal motivation—and why that matters more than any one feature. Plus, hear what science says about how people decide and how to use that to your advantage.

If your team is getting ghosted or struggling to close, this is required listening. Quit pitching. Start connecting. And watch your sales performance shift.

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining   Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales. 

Get more Kelly: www.BizLockerRoom.com. 

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019. 

Music and Editing by Pod About It Productions @dougbranson

Why do salespeople struggle with accountability? Kelly shows how the real problem often starts at the top—and what you can do to change it.

If your reps aren’t owning their results, you might be looking in the wrong direction. In this episode of Sales [UN]Training, Kelly pulls no punches: “It’s not them—it’s you.” From vague expectations to weak training and poor hiring choices, he breaks down the four most common ways leaders accidentally create a culture of excuse-making.

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining

This is not about coddling your reps. It’s about facing the reality that accountability doesn’t magically appear—it’s built, modeled, and reinforced from the top down. Kelly walks through the damaging effects of unclear communication, underdeveloped skills, low motivation, and hiring without grit—and then shows how to fix each one.

He also shares what not to do if you want accountability to take root: blame your people. If you make excuses as a leader, your team will too. But if you’re serious about performance, it starts with extreme ownership.

✅ 4 leadership mistakes that kill accountability ✅ Why salespeople “not getting it” is often your fault ✅ The #1 behavior that shuts down coaching before it starts

Whether you're managing a team or preparing to build one, this episode will challenge you to rethink how you lead, train, and build trust. Let’s rewire your sales leadership brain—one hard truth at a time.

  Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales. 

Get more Kelly: www.BizLockerRoom.com. 

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019. 

Music and Editing by Pod About It Productions @dougbranson

If you sound like a salesperson, you're toast. Kelly walks through six dead-giveaway phrases that kill your credibility before you ever get a shot at the deal.

This week, Kelly calls out one of the most common—and costly—mistakes salespeople make: sounding exactly like every other salesperson your prospect’s ever met. If your opener screams “commission breath,” the shades come down, the windows close, and your prospect is already looking for the eject button.

Kelly breaks down five behaviors that scream “salesperson” and follow them with six phrases that almost guarantee resistance, ghosting, or a polite brush-off. From asking a prospect to “tell me about your business” (without doing your homework) to the classic “I’m just calling to follow up,” this episode is a must-listen if you’re tired of stalled deals and prospects going cold.

Instead of resorting to generic claims and weak openers, Kelly offers hard-earned insights on how to build credibility, earn attention, and extend the conversation. The real first sale? Your trustworthiness. If you don’t land that, the product pitch doesn’t stand a chance.

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining   Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales. 

Get more Kelly: www.BizLockerRoom.com. 

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019. 

Music and Editing by Pod About It Productions @dougbranson

Sales reps don’t get enough reps—and it’s killing performance. Kelly and guest Jeff Bajorek show how ChatGPT can simulate high-stakes cold calls and discovery sessions so your team doesn’t practice on prospects.

Three out of four salespeople are failing. Why? Because most sales training stops short of actual practice. In this episode, Kelly is joined again by Jeff Bajorek to demonstrate a live, unscripted roleplay using ChatGPT. No scripts, no retakes—just real-time practice that mirrors the real world.

They start with a cold call simulation and then shift into a face-to-face discovery meeting, each designed to uncover and overcome the two big obstacles every sales team faces: lack of pipeline and stalled deals. You’ll hear exactly how ChatGPT can be used to rehearse permission-based openers, work through objections, and tailor questions based on buyer psychology.

You’ll also hear how to level up AI roleplay sessions with contextual prompts from real earnings calls or buyer research, and why this approach beats traditional practice methods—hands down.

This isn’t theory. It’s tactical, repeatable, and ready to use. If you're managing a sales team or trying to sharpen your own skills, this is the episode you didn’t know you needed.

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining   Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales. 

Get more Kelly: www.BizLockerRoom.com. 

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019. 

Music and Editing by Pod About It Productions @dougbranson

Most salespeople say they want to improve, but never actually change—and sales leaders let them off the hook. Kelly explains how mindset, repetition, and the absence of deadlines are sabotaging your team's potential.

You hear it all the time: “I want to get better at sales.” But the truth? Most salespeople won’t change—and most sales leaders don’t know how to make them. In this episode, Kelly breaks down the harsh reality of why sales training fails: because it relies too heavily on exposure and doesn’t build in accountability, coaching, or clear expectations.

He outlines the three root causes behind the failure to change—momentum, mindset, and lack of confidence—and why vague coaching like “get serious” or “make more calls” won’t move the needle. You’ll hear the role of repetition, specific practice, and why deadlines matter just as much as the skill itself.

Sales managers, if you're frustrated by your team’s lack of follow-through, this one’s for you. Kelly pulls no punches as he lays out how to actually build a sales team that improves week over week—not just one that listens to another training video.

Plus, he opens up limited slots to book 30-minute calls for anyone facing a specific sales challenge. It’s real talk for real change—and your wake-up call to rewire your sales brain.

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining   Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales. 

Get more Kelly: www.BizLockerRoom.com. 

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019. 

Music and Editing by Pod About It Productions @dougbranson

Three out of four salespeople are falling short, despite having mountains of available training content at their fingertips. In this episode, Kelly is joined again by Jeff Bajorek to tackle the real issue: why sales organizations fail to execute—even when they know what to do.

ChatGPT joins the show (yes, literally) to offer insight into how AI can help close the “knowing-doing” gap. Jeff discusses how he uses ChatGPT to uncover blind spots, rehearse tricky calls, and pressure test sales strategies before taking them to market. Kelly and Jeff go beyond the hype to show how AI isn't just another tool—it can become a true thinking partner.

You'll hear exactly how to set up ChatGPT for cold call roleplay, overcome price objections, and get reps consistent, meaningful practice in the final 15 minutes of every workday. Plus, Kelly lays out what separates strong sales leaders from the rest—and how they can use AI to build a culture of continuous improvement.

This episode is packed with tactical advice and mind-bending ideas. Whether you're a VP of Sales or a frontline manager, this one’s worth a listen.

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining   Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales. 

Get more Kelly: www.BizLockerRoom.com. 

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019. 

Music and Editing by Pod About It Productions @dougbranson